Unfolding the Future

BRAND INNOVATION

Better than bold: A Galaxy Z Fold3 | Flip3 5G design story

With the introduction of the first Galaxy Z series, Samsung redefined the smartphone experience. Enter the new Galaxy Z Fold3 | Flip3 5G which offer much more than just its innovative form factor. Its refined design caters to varied user tastes, providing mobile experiences tailored to our modern lifestyles.

Refined Design at Every Size

While both Galaxy Z Fold3 5G and Galaxy Z Flip3 5G are foldable phones, the direction Samsung took with their designs differs — whereas Galaxy Z Fold3 5G features a screen as wide as two smartphones when unfolded, Galaxy Z Flip3 5G is as compact as half the size of a smartphone when folded.

Unfold and Expand
Whether a user is opening, closing or simply holding their phone, every motion is smooth and effortless with Galaxy Z Fold3 5G, as the device maintains a fine balance throughout its body when unfolded as well as folded. Galaxy Z Fold3 5G also appears slimmer and provides a better grip than its predecessors.

Fold and Consolidate

One of the standout features of the Galaxy Z Flip3 5G is its iconic, compact design that allows the smartphone to fit comfortably in one hand. In order to make the user’s experience more convenient, Samsung designers worked hard to refine any unnecessary elements — for example, the device’s camera and Cover Screen are arranged in one single area to avoid any camera protrusion for a sleeker look.

From Work to Play: Enabling Versatile Experiences
These days, being able to multitask is a common skill — one that is becoming almost second nature thanks to the role smartphones play. As such, Galaxy Z Fold3 5G and Galaxy Z Flip3 5G have been designed to enhance every moment of the modern lifestyle.

Galaxy Z Fold3 5G users can take advantage of the device’s expansive 7.6-inch Infinity Flex Display and enhanced Flex mode in order to effortlessly handle multiple tasks simultaneously, while Galaxy Z Flip3 5G users can harness Flex mode to record videos and host a live chat at the same time — all without needing any extra equipment.

Timeless Design Housing Cutting-Edge Innovation

The design of the Galaxy Z Fold3 5G interprets classic smartphone design in modern ways, featuring high-quality colour and finishes. The Phantom Black shade continues Samsung’s unique design legacy, while Phantom Green reflects the importance of sustainability within the current zeitgeist. Phantom Silver, while a neutral tone, features a warm pink finish for a shade choice with depth as well as style.

An Iconic Appearance for Unique Tastes

Galaxy Z Flip3 5G features an expanded range of options with which users can express their own unique personalities and preferences. The legacy of decorating the front of the device with stickers continues on with Galaxy Z Flip3 5G as users can now display their favourite pictures or wallpapers on the Cover Screen.

The journey undertaken by Samsung when designing Galaxy Z Fold3 5G and Galaxy Z Flip3 5G is one that has culminated in a whole new era of mobile life. While continuing on the Galaxy smartphone legacy of innovation, the new Galaxy Z Series 5G has been designed to be unique as well as offer users the flagship functionalities they know and love. Going forward, Samsung designers will continue to innovate the Galaxy Z Series 5G in order to continuously provide new experiences.