Calling all animal lovers, DIY enthusiasts and eco-warriors! Samsung Singapore will be launching a social media contest from 17 August (tomorrow) to promote upcycling practices, while generating paw-dorable content that will make everyone go “aww” on Instagram!

The #FurTheWinSG campaign encourages you to repurpose your cardboard packaging to help create a greener world.  The open call for entries seeks consumers, as well as members of the public to think creatively about upcycling their cardboard packaging into functional yet adorable pet houses.

The Grand Prize Winner will walk away with a 65” The Frame QLED 4K Smart TV LS03A (worth S$ 4,599), as well as a set of customisable bezels (worth S$ 349)! (Full list of prizes available in Appendix)

How to submit an entry?

Put your architectural abilities to the test and build a home for your pet from scratch with the Samsung eco-friendly TV packaging! You can either construct an entirely new pet house design or find inspiration on https://www.samsung-ecopackage.com/. Don’t forget to decorate your masterpiece which will score you bonus points.

If you do not own a Samsung eco-friendly TV packaging, we’ve got you covered. You can simply use your own cardboard box or place an order with us through direct message on Instagram (@samsung_sg), and Samsung will deliver it to your home for free in 2 working days.

Participants must upload a photo on Instagram with all the required hashtags (#FurTheWinSG) and tag @samsung_sg, before the contest ends on 10 September.

Please refer to the Appendix below for the Terms and Conditions.

Samsung goes green with TV packaging

Samsung introduced eco-friendly packaging for all visual display and audio products earlier this year, enabling consumers to repurpose TV boxes into small-scale pieces of furniture, thus responsibly managing waste generated from product purchases. This initiative is expected to reduce 10,000 tons of greenhouse gas emissions annually.

Samsung’s 2021 QLED TVs also come with a new solar cell-powered remote control, which is predicted to reduce the wastage of around 99 million AA batteries globally over the course of seven years of TV usage.

More information regarding how Samsung TV packaging contributes to the company’s eco-friendly efforts can be found here.

• Entry submission period: 17 August to 10 September
• Rules:
  1. The participant’s account needs to be a follower of @samsung_sg
  2. To successfully participate in the challenge, participants must post photo with all the required hashtags (#FurTheWinSG) and tag @samsung_sg 
  3. Participants must make sure the Instagram account is in public during the entry submission period.
  4. Winners will be contacted via Instagram by 30 September 2021 with details of prize collection or delivery from a Samsung representative.

• Prizes:
  - Grand Prize Winner: One unit of 65” The Frame QLED 4K Smart TV LS03A (worth S$ 4,599) and a set of customisable bezels (worth S$ 349)
  - Second-Place Winner: One unit of 55” The Serif QLED 4K Smart TV LS01T (worth S$2,499)
  - Third-Place Winner: One unit of 43” The Sero QLED 4K Smart TV LS03T (worth S$2,399)

• Judging criteria
  - All submissions will be evaluated on originality, creativity, aesthetic quality, and degree of complexity based on handicraft or digital technology applied.
  - The top four entries will be published on Instagram Stories for public voting to select the best pet house. The grand prize will be awarded to the entry with the most votes.

• Terms and conditions
  Please see the attached appendix document