.Phase 1 – Collecting insights

Step number one in the creative process was researching and collecting insights on today’s sofa design, future watching technology, consumption trends and demographic behaviors. These insights all led the way to the first prototype of SHIFT.

Phase 2 – Creating the vision

To convey the concept’s core idea in a visually striking way, the first step of the design process was to create CGI animations of the watching platform concept.

Phase 3 – Testing the hypothesis

To activate the concept, test the hypothesis and explore multiple executions of SHIFT, various scale models out of the watching platform concept were created. Scale modeling methods showcase different hypothetical scenarios and models are 1:4 scale and have detail and fixture variations in 5-10 materials.

Phase 4 – Inviting to the experience

To not only visualize and test the concept, but also to invite the masses to try it out, understand the concept, and get inspired, the last part of the design process is to build an installation of the watching platform concept – to both be displayed and experienced.