Shift- Design

The functionality

Configurations & suspensions

How would a watching platform concept be designed to fit with any watching posture, behavior, or room? Discover the functional details of SHIFT.

Shift is a conceptual prototype and is not available for purchase in Samsung’s product range.

Flexible configurations

Thanks to its flexible material, SHIFT easily forms itself after the body and user instead of the other way around. SHIFT can be configured in an upright sitting position for social occasions or expanded for larger social gatherings and sporting events. It can also be configured in more relaxed body positions for watching series or playing video games. Last but not least, it can be easily rolled up, moved, or simply stored - for moments when you need space for something completely different.

 

Flexible suspensions

The concept is also configurable in many ways. The webbing itself can be attached directly to the wall or similar structures via ropes and belts of various kinds, but can also be hung up with the help of hooks and fasteners in various designs - all depending on the desired configuration and the room in which it is to be installed.