Shift- Design

The design

Colors & material

How could one make as flexible choices of colors and materials as possible? Dig into the details behind SHIFT’s design.

Shift is a conceptual prototype and is not available for purchase in Samsung’s product range.

Shiftable material for full flexibility

SHIFT is made of webbing to secure full flexibility in the material. Webbing is also great for creating a soft seating experience out of a more resource-friendly material than foam. As SHIFT is designed for a scenario 10-15 years from now, and future material supply is unknown, we need to be conscious about what and how much material we use – today and tomorrow. By choosing webbing as the main material, future material options are kept open and fluid, as webbing itself could be created out of various materials.

 

Flexible color combinations

How do you color something with flexibility at its core? SHIFT’s color palette is inspired by futuristic and trendy colors. But to also secure full flexibility and make the watching platform concept adaptable to any given personal preference – the choice of color combinations are multiple