Flexibility at its core

SHIFT is a watching platform concept adapted to tomorrow’s TV technology and watching behaviors. The concept is developed to be as flexible as possible, making it shiftable to different postures, watching behaviors, and rooms, and durable for long periods.

A norm-breaking concept 

With the concept, Samsung Nordic both wants to inspire an industry to think outside the box when it comes to future design, but also examine how tomorrow's ever-changing watching habits, needs, and technology could and should impact future sofa design. With SHIFT, Samsung Nordic hopes to bring to life a new way of looking at the sofa, and at the same time improve what currently does not work.