Discover a shift for sofa design
Samsung Nordic is continuously contributing to tomorrow’s watching experiences by developing their norm breaking TV range to fit with all kinds of behaviors. But still, there’s another vital part influencing the full watching experience – the sofa. If not only TVs but even the sofa would be adapted to tomorrow’s watching behaviors, how would it look?
Shift is a conceptual prototype and is not available for purchase in Samsung's product range.
Follow the journey
About Shift
A watching platform concept
Discover a watching platform concept adapted to tomorrow’s TV technology and watching behaviors.
The Design
Colors & material
How could one make as flexible choices of colors and material as possible? Dig into the details behind SHIFT’s design.
The functionality
Configurations & suspensions
How would a watching platform concept be designed to fit with any watching posture, behavior or room? Discover the functional details of SHIFT.
Developing Shift
The creative process
How do you create a concept adapted to new technology and human watching behaviors without compromising on comfort? Read about the process step by step.
New watching behaviors
TVs for any behavior and room
Samsung Nordic’s Tech Product Manager for TV and Audio walks you through how the watching trends of today and tomorrow are leading the way for Samsung Nordic’s TV range.
Today’s sofa design
Insights behind SHIFT
Dig into design firm Form us With Love’s insights about today’s sofas regarding design, material, behaviors and technology – all leading the way to SHIFT.
Discover TVs for every room
To create a better watching experience, Samsung Nordic offers TVs every room. Explore TVs developed for all kinds of moments and watching behaviors.
