77" OLED S90F 4K Samsung Vision AI Smart TV (2025)
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Highlights
NQ4 AI Gen3 Processor
Our most advanced AI-powered 4K processor
4K AI Upscaling Pro
Boost shows and movies to 4K resolution
OLED HDR+
Powerful brightness and deeper contrast
G-Sync Compatible
Ultra-smooth, ultra fast responsive gameplay
20 Years Global No.1 TV
20 years of innovation, 20 years of excitement. Source: Omdia,Feb-2026. Results are not an endorsement of Samsung.
[T3] Platium Award
“Samsung's S90F is an OLED TV treat every bit worthy of its 5 star score”
[TechRadar] Recommends
"A big QD-OLED value”
Features
Enrich your experience with Samsung Vision AI
Key features at a glance
Companion that enriches your life
A smarter voice assistant
Bixby
With updated intelligence, Bixby in your Samsung AI TV is the perfect center of your AI home. It can process multiple commands at once, and it's better at grasping the wider context. Enjoy smoother conversations, easier searches, more intuitive reactions and seamless device control.
* Voice commands and multi turn is supported for 10 languages (US/UK/IN(en)/DE/FR/IT/ES/BR/MX/KR).* Not all accents, dialects and expressions recognized.
* Q8F and above support far-field mics. Q7F and above support TV remotes. U8000F needs a SmartThings mobile remote.
Settings that intelligently optimize picture and sound
AI Mode
AI Mode offers a quick-access menu to adjust adaptive picture and sound settings, intelligently optimizing your TV experience to your surroundings and the content you're watching.
Sound optimized and remastered to your content and space
Adaptive Sound Pro
Listen to sound just as the creators intended, with clear voices and vivid, balanced tones. Your TV's AI processor recognizes different sounds — like dialogue and background music — and optimizes them for their type and your room's acoustics, before ultimately refining them with audio remastering technology.
* Experience may vary depending on the content and environment.
Stay connected to your pets while you're away
Pet Care
Use your TV as a pet-sitting assistant when you're outside. Your TV can detect noises like barking through its microphone, and then automatically turn on your pet's favorite content to calm them down.
* Real-time streaming on mobile devices is supported on Android OS 11.0 and higher versions or iOS 16.0 and higher versions, and is available on 2025 Samsung TVs and later models. It only works when the TV is turned off.* TV must be connected to a power source to use this feature.
* TV and mobile device must be connected to SmartThings to send and receive notifications.
Our most advanced AI-powered 4K processor
NQ4 AI Gen3 Processor
Powered by 128 AI neural networks, this AI processor enhances your picture and sound to superb heights. Enjoy the best 4K TV experience, whether you're streaming OTT services, playing your favorite video games or watching live sports.
* Upscaling may not apply to PC connection and Game Mode.
Boost shows and movies to 4K resolution
4K AI Upscaling Pro
Watch your favorite content in more brilliant detail. Our AI processor can take your content and enhance it up to 4K resolution with 128 AI neural networks — all while maintaining incredibly sharp and smooth picture quality.
* 4K AI Upscaling may not apply to PC connection and Game Mode.
Picture Quality
Powerful brightness and deeper contrast
OLED HDR+
Our processor analyzes each scene and boosts for improved brightness. The result is an incredibly bright screen with a deeper range of contrast, which makes even minor details stand out.
* The range of HDR luminance is based on internal testing standards and is subject to change according to viewing conditions or specifications.
* For S90F 42 and 48 inch : OLED HDR applied.
More about
Picture Quality
Deep blacks, clean whites and lively colors
OLED
Samsung’s unique OLED expresses deep blacks, clean whites and a full range of lively colors. With cutting-edge self-illuminating pixels, what you see is a picture that's pure, bright and more accurate than ever before.
Depth perceived just as a person’s eyes would
Real Depth Enhancer
Watch the figures on screen stand out with more realism. Real Depth Enhancer increases the contrast between the objects in the foreground from the background — mirroring how a human eye processes depth. So when you're watching a nature documentary, it really looks like the rhinos are marching toward you.
Enjoy a full range of authentic colors
PANTONE Validated
As a trusted symbol of color fidelity by industry experts, ‘PANTONE Validated' certifies the accurate expression of 2,140 PANTONE colors and 110 newly-added skin tone shades. So you can be sure that you're getting a rich, true-to-life viewing experience.
* PANTONE validation received based on HDR screen.
Intelligently enhanced color expression
Color Booster Pro
AI recognizes each scene and enhances color expression accordingly, so your viewing experience becomes more vivid and dynamic.
Easily spot moving objects and text
AI Motion Enhancer Pro
Our AI processor smooths out and sharpens motion, so you can see moving objects and text far more clearly. Watching live sports and fast-paced action has never been easier.
* Viewing experience may vary according to types of content and format.
Intelligently refines content to HDR-like quality with AI
Auto HDR Remastering Pro
Enjoy brighter highlights, clearer details and more vibrant colors. Our AI technology learns the differences between SDR and HDR content. Then it converts SDR content into brilliant HDR-like quality.
Catch hidden details in dark scenes
HDR Brightness Optimizer
When there's bright daylight or ambient light in the room, our processor responds by enhancing visibility in dark scenes. That way, you can always enjoy clear, vivid HDR imagery with all the little details.
Gaming Experience
Get smooth motion for games up to 144Hz
Motion Xcelerator 144Hz
Enjoy seamless visuals at incredibly fast speeds. Samsung’s unique dynamic refresh technology provides smooth motion performance for VRR games up to 4K 144Hz.
* 4K 144Hz is only available with PC connected games that support such specifications (PC graphic card required).
* Performance may vary.
More about
Gaming Experience
Fine-tune your game settings as you play
Game Bar
Optimize your gameplay even more with Game Bar. Samsung TVs give you a handy in-game menu for settings like FPS, input lag, minimap zoom and more. It also lets you apply ultra-wide aspect ratios of 21:9 and 32:9 to expand your view on bigger screens.
* Super Ultrawide GameView (21:9, 32:9) is available for certain PC and console games supporting ultrawide screens.* Some game titles may not support this feature.
* Game Bar's Zoom-in mode is not supported for certain refresh rates.
* Game Bar UI is subject to change without prior notice.
Faster, smoother low input lag gameplay
Auto Low Latency Mode (ALLM)
Auto Low Latency Mode sets optimal latency settings for your games automatically, allowing for smooth gaming and fast reactions to your commands.
* Low input lag is measured based on internal testing conditions and it is subject to change according to game settings or specific conditions.
Tear free, stutter free, low latency HDR gaming
FreeSync Premium Pro
Built on AMD FreeSync™ core technology to reduce stutter and screen tearing, FreeSync Premium Pro provides a true HDR gaming experience. It produces exceptional high dynamic range visuals while maintaining low latency for effortlessly smooth gameplay.
* Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud.
Seamless AI-driven game optimization
AI Auto Game Mode
Let your TV detect the type of game you're playing and optimize the settings. You can free yourself from the usual setup hassle and just play.
* AI Auto Game Mode is available for certain console and PC games.Sound
TV and soundbar play together in smooth harmony
Q-Symphony
Surround yourself with beautifully orchestrated sound. Samsung technology syncs the TV and soundbar audio to play simultaneously — without muting the speakers of either device.
* Check for Q-Symphony compatibility on soundbar product specifications.* Soundbar sold separately.
* The location and number of speakers may vary depending on the model.
A next level Dolby Atmos experience
Dolby Atmos®
Enjoy a next-level surround sound experience that immerses you deep inside the action. With Dolby Atmos, it delivers multi-dimensional audio for unbelievably realistic sound.
Immersive virtual sound that tracks the action
Object Tracking Sound Lite
3D surround sound with our virtual top channel audio allows you to be immersed in the audio experience.
Catch every word without distractions
Active Voice Amplifier Pro
Enjoy clear dialogue, no matter what's going on. Our AI technology enhances voice clarity by analyzing ambient noise and background sounds from your content.
One UI Tizen
Personalize your screen experience
One UI Tizen
One UI Tizen provides a personalized screen experience. With Samsung Tizen OS, it delivers all the latest innovative Samsung features. Your experience is also secured by Samsung Knox across SmartThings devices. Plus, One UI Tizen will support Tizen OS upgrades for the next 7 years.
Enjoy 7 years of
new TV experiences
for free
* Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use.
* Some content and services require registration and subscription.
* Requires Samsung account.
* Tizen OS upgrades will be supported for up to 7 years starting from 2025, for products released in the year 2025.
* Please note that the upgrade does not cover hardware-related performance, features or durability.
Access channels for free
Endless Free Content
Access free channels, including Samsung TV Plus premium channels.Enjoy news, sports, movies, entertainment, music, kids’ shows and more. With new content continuously added, there’s always more to explore.
The best of TV. All for free.
Samsung TV Plus
Dive into a vast collection of shows, movies and other content on Samsung TV Plus. It comes installed for free on your TV — no payment, subscription or setup required.
* Channels may vary by country and are subject to change without notice.
* Supported Samsung devices may vary by country.
* Requires Samsung account.
* UI is subject to change without prior notice.
* Ads may appear on Samsung TV Plus.
* Available for free on Samsung Smart TVs released since 2016.
* Channels may vary by country and are subject to change without notice.
* Supported Samsung devices may vary by country.
* Requires Samsung account.
* UI is subject to change without prior notice.
* Ads may appear on Samsung TV Plus.
* Available for free on Samsung Smart TVs released since 2016.
More about
One UI Tizen
Your privacy. Secured.
Samsung Knox Security
Your privacy is secure on Samsung TVs. Sensitive data like passwords are protected, connected IoT devices are monitored and malicious apps and sites are automatically blocked. Plus, Samsung's security team helps keep your TV safe with constant updates.
* Samsung Knox Security applies to Samsung TVs powered by Tizen®, launched since 2015.* Latest software update is required.
SmartThings
Connect and manage your smart home devices, all from your TV
SmartThings
With a built-in smart hub, your TV can connect and control smart devices — even those requiring Matter and HCA compatibility. You can also get notifications about your devices straight from the screen, including a 3D Map View that shows your entire smart home system at a glance.
* Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account.
* Connected devices are sold separately.
* Use of calm technology requires agreement to privacy notices from both SmartThings and the auto-registered device.
* TV and mobile device must be connected to SmartThings to use 3D Map View function. For a detailed list of supported devices, visit https://partners.smartthings.com/supported-devices.
* UI is subject to change without prior notice.
More about
SmartThings
Gestures to control with your watch
Universal Gestures
Easily control your TV with your smartwatch. Just wear your Galaxy Watch and use hand gestures, like pinching to select an option, or moving your wrist back and forth for pause and play.
* Available apps and services may vary and are subject to change without notice.* Only supported on Galaxy Watch4 and later models, and Wear OS 5 and higher versions.
Save energy with intelligent analysis
AI Energy Mode
Energy saving made easy with SmartThings. By turning on AI Energy Mode, it auto detects surrounding light levels and analyzes usage behaviors to adjust the brightness. Also, it analyzes the content scene by scene to subtly adjust brightness where possible, to manage energy consumption.
* Energy saving rate may vary by region, model, size, viewing conditions and type of content.* Products shipped in Eco Mode have some AI Energy Mode functions enabled by default, so energy saving levels when AI Energy Mode is turned on may appear lower compared to Standard Mode.
* AI Energy Mode does not work with Game Mode.
* Energy savings are based on internal test results and may vary depending on the content being displayed and surrounding brightness levels.
Control your TV from your phone
Quick Remote
Through your mobile device, you can access key Samsung Tizen TV features such as media, features and menu. Quick Remote can also act as your TV remote, allowing you to change channels, adjust the volume and more right from your phone.
* Push notifications for mobile remotes for TVs are available on (Mobile) Android OS 10.0 and higher versions with (TV) 2020 Samsung TVs and later models, and operates when the mobile device is near the TV.* Samsung Smart TV feature access is available on (TV) 2024 Samsung TVs and later models with (Mobile) Android OS 10.0 and higher versions or iOS 15.0 and higher versions.
Spatial 3D sound with Galaxy Buds
360 Audio Mode
Immerse yourself in the scene with fluid sound from all around. Samsung TVs pair seamlessly with Galaxy Buds to deliver multi-directional 3D audio. With enhanced head tracking, it even syncs the direction of sound with your head movements.
* Galaxy Buds 360 Audio Mode is available with Galaxy Buds2 Pro, Galaxy Buds2, Galaxy Buds Pro and Galaxy Live.
Transform your TV into a karaoke stage
Karaoke
Have fun with friends and family with the karaoke feature. You can even connect your phone to use as a mic. No need for any separate equipment — your singing setup is already here.
* Requires SmartThings app to be installed on the mobile device and connected via the same Wi-Fi network as the TV set.* Mobile mic is optimized only for Galaxy S23 or later models and iPhone 15 & above.
* You must download the Karaoke app from Tizen to use the Karaoke function.
* An additional paid subscription is required for this service after 6 months of free use. (Users can access 5 songs per day for free without a subscription.)
Design
A sleek design that complements any space
LaserSlim Design
OLED’s sleek and stylish design combines unique beauty with strong functionality. Featuring a groundbreaking slim form factor and minimalistic bezel, your TV blends seamlessly into any interior.
Sustainability
Charge it with light
SolarCell Remote
With a solar panel on its back, our SolarCell Remote is charged by light — no need for disposable batteries. And with smart features like a built-in microphone and voice assistant, this remote is innovative in more ways than one.
* To charge the remote with solar energy, set the TV remote down with the solar panel facing up. Place it in your living room while your lights are turned on, or you can place it near a window where it will soak in natural sunlight.
* In case the remote's battery is depleted, you can charge it using a USB-C cable. To check the remaining battery level of the remote control, refer to the TV Menu (Settings > General & Privacy > Power & Energy Saving > Available Remote Battery).
* To charge the remote with solar energy, set the TV remote down with the solar panel facing up. Place it in your living room while your lights are turned on, or you can place it near a window where it will soak in natural sunlight.
* In case the remote's battery is depleted, you can charge it using a USB-C cable. To check the remaining battery level of the remote control, refer to the TV Menu (Settings > General & Privacy > Power & Energy Saving > Available Remote Battery).
Specifications
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HDR (High Dynamic Range)
OLED HDR+
-
Video
NQ4 AI Gen3 Processor
-
Product Type
OLED
-
Display
77"
-
OLED
-
Screen Size
77"
-
Resolution
4K (3,840 x 2,160)
-
Refresh Rate
100Hz (Up to 144Hz)
-
Anti Reflection
Yes
-
Picture Engine
NQ4 AI Gen3 Processor
-
HDR (High Dynamic Range)
OLED HDR+
-
HDR 10+
Yes (ADAPTIVE/ GAMING)
-
Contrast
Self-illuminating pixels
-
Viewing Angle
Ultra Viewing Angle
-
Contrast Enhancer
Real Depth Enhancer
-
Motion Technology
Motion Xcelerator 144Hz
-
Smart Calibration
Basic
-
AI Upscale
4K AI Upscaling Pro
-
AI Motion Enhancer
AI Motion Enhancer Pro
-
HDR Brightness Optimizer
Yes
-
Filmmaker Mode (FMM)
Yes
-
AI HDR Remastering
Auto HDR Remastering pro
-
Dolby Atmos
Yes
-
Object Tracking Sound
OTS Lite
-
Q-Symphony
Yes
-
Sound Output (RMS)
40W
-
Speaker Type
2.1CH
-
Adaptive Sound
Yes (Adaptive Sound Pro)
-
360 Audio
Yes
-
Operating System
Tizen™ Smart TV
-
Bixby
Yes
-
Far-Field Voice Interaction
Yes
-
Samsung TV Plus
Yes(SA,AE,EG only)
-
Web Browser
Yes
-
SmartThings Hub / Matter Hub / IoT-Sensor Functionality / Quick Remote
Yes
-
Multi Device Experience
TV to Mobile, Mobile to TV, TV initiate mirroring, Sound Mirroring, Wireless TV On, Tap View
-
Multi-View
upto 2 videos
-
Apple AirPlay
Yes (w/o Syrian Arab Republic, Yemen)
-
Auto Game Mode (ALLM)
Yes
-
Game Motion Plus
Yes
-
Dynamic Black EQ
Yes
-
VRR
Yes
-
Surround Sound
Yes
-
Super Ultra Wide Game View
Yes
-
Mini Map Zoom
Yes
-
Light-sync
Yes (AE only)
-
FreeSync
FreeSync Premium Pro
-
HGiG
Yes
-
Digital Broadcasting
DVB-T2CS2
-
Analog Tuner
Yes
-
TV Key
Yes
-
HDMI
4
-
HDMI (High Frame Rate)
4K 144Hz (for HDMI 1/2/3/4)
-
USB
2 x USB-A
-
Ethernet (LAN)
1
-
Digital Audio Out (Optical)
1
-
RF In (Terrestrial / Cable input)
1/1(Common Use for Terrestrial)/1
-
HDMI Audio Return Channel
eARC
-
Wi-Fi
Yes (Wi-Fi 5)
-
Bluetooth
Yes(5.3)
-
Anynet+ (HDMI-CEC)
Yes
-
Design
LaserSlim
-
Bezel Type
4 Bezel-less
-
Front Color
GRAPHITE BLACK
-
Stand Type
SIMPLE PLUS BLADE
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Stand Color
SPACE TITAN
-
EPG
Yes
-
Extended PVR
Yes
-
IP Control
Yes
-
OSD Language
Local Languages
-
Accessibillity - Voice Guide
English (UK),French (France),Hindi (India),Korean (Korea),Russian (Russia)
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Low Vision Support
Audio Subtitles, Relumino, Magnification, Audio Description, Zoom Menu and Text, High Contrast, SeeColors, Color Inversion, Grayscale, Auto Picture Off
-
Hearing Impaired Support
Closed Caption (Subtitle), Multi-output Audio, Sign Language Zoom
-
Motor Impaired Support
Slow Button Repeat, Remote Control App. for All
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Power Supply
AC100-240V~ 50/60Hz
-
Power Consumption (Max)
640 W
-
Eco Sensor
Yes
-
Auto Power Saving
Yes
-
Auto Power Off
Yes
-
Package Size (WxHxD, mm)
1885 x 1154 x 180 mm
-
Set Size with Stand (WxHxD, mm)
1718.5 x 1058.6 x 359.0 mm
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Set Size without Stand (WxHxD, mm)
1718.5 x 987.6 x 44.9 mm
-
Stand (Basic) (WxD, mm)
366.0 x 359.0 mm
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VESA Spec
400 x 300 mm
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Package Weight (kg)
43.5 kg
-
Set Weight with Stand (kg)
34.2 kg
-
Set Weight without Stand (kg)
32.4 kg
-
Remote Controller Model
TM2360E
-
Supports Full Motion Slim Wall Mount (Y22)
Yes
-
Webcam Support
Yes
-
Zigbee / Thread Module
Built-In
-
User Manual
Yes
-
Power Cable
Yes
Reviews
77" OLED S90F 4K Samsung Vision AI Smart TV (2025)
- Customers praise deep blacks, vivid colors, and infinite contrast that deliver a lifelike, cinematic viewing experience
- Reviewers highlight the AI upscaler for enhancing lower-resolution content and the 165Hz refresh rate for smooth gaming and sports
- Many appreciate the sleek Laser Slim design with ultra-thin bezels that blends seamlessly into home decor
- Customers note built-in sound delivers clear, rich audio with surprising depth and power
- A few mention remote lag and interface complexity, but these are minor concerns in an overwhelmingly positive landscape
Reviews with images & videos
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Relevancy sort puts the best reviews at the top. We look at things like helpfulness votes, latest review, pictures and other traits that readers look for in their reviews.
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1,469 Reviews
2026-03-27
London
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CX
We’re delighted to know that you’re loving your brand‑new TV, especially its fantastic features. Thank you for choosing Samsung, and we hope to have the pleasure of serving you again soon. ^HB at Samsung Support
2025-11-26
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2026-03-27
London
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Samsung
Wow, we’re overjoyed to see just how much you are loving your wonderful new 83" OLED S90F 4K Vision AI Smart TV, Desai! Thank you for sharing such delightful feedback with us, we love nothing more than seeing our customers enjoy our devices as much as we do. ^CL at Samsung Support
2025-07-06
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CX
Thank you for taking the time to share with us this five-star review of the fantastic 65" OLED S90F Smart TV, Ranij! We are glad to know that, with a bit of support from one of our shop assistants, you were able to install and set up the TV easily and quickly, while also attaching the main unit to the stand correctly. It is also wonderful that you find it very easy to use, and that you are impressed by its brilliant features and superb picture quality; with all your content upgraded to the ultimate level with 4K AI Upscaling Pro. You are now ready to enjoy a cinematic OLED TV experience with this feature-packed and incredibly smart AI TV! ^CL at Samsung Support
2026-03-27
London
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Samsung
Thank you for the love and sharing your superb experience with us, your words put a smile on our face, Jak. ^CL at Samsung Support
2026-03-27
London
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CX
We’re delighted to know that you’re loving your brand‑new TV, especially its fantastic AI features, Janario. Thank you for choosing Samsung, and we hope to have the pleasure of serving you again soon. ^HB at Samsung Support
2026-03-27
London - kingscross
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Samsung
Fantastic to see that you are having a five-star experience with your 83" OLED S90F 4K Vision AI Smart TV, Optigon! We’re sure that it will be wowing you for years to come! ^CL at Samsung Support
2026-03-27
London
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Samsung
We appreciate the time you’ve taken to let us know your wonderful feedback, and we’re thrilled to know you’re loving your OLED 4K Vision AI Smart TV. ^LB at Samsung Support
2025-12-13
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2026-03-27
London
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Samsung
Thank you for sharing such a glowing review of your OLED 4K Vision AI Smart TV, Jess! We work hard to put our TVs at the very forefront of technology, so that our users get to experience the very best advancements we make as we explore the true potential of the Galaxy. ^LB at Samsung Support
2026-03-27
London
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Samsung
Wow, we’re overjoyed to see just how much you are loving your wonderful OLED 4K Vision AI Smart TV, Shmolie! Thank you for sharing such delightful feedback with us, we love nothing more than seeing our customers enjoy our devices as much as we do. ^LB at Samsung Support
2026-06-22
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2026-03-27
London
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Samsung
It is amazing to see that you have had the ultimate five-star experience with us! We are always here to give you the wow factor that you deserve! ^CL at Samsung Support
2026-01-13
South East
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CX
It's fantastic to hear about your experience with the brilliant OLED S90F TV, Mick. The visuals are stunning with the deepest blacks and the most vibrant colours, the audio is crisp and clear, and the design is slim, sleek, and super stylish. Thank you so much for sharing your five-star review - we're glad you love it as much as we do! ^EW at Samsung Support
2026-03-27
London
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Samsung
We love reading that we’ve given you that five-star feeling, Isa. Keep enjoying! ^LB at Samsung Support
2026-03-27
London
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Samsung
Fantastic to see that you had a positive experience with the OLED 4K Vision AI Smart TV, Keira! Thank you for your rating! ^LB at Samsung Support
2026-03-27
London
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Samsung
We’re thrilled to read your thoughts and feedback. Thanks for sharing with us and giving us top marks! ^CL at Samsung Support
2025-12-30
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2026-03-27
London
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Samsung
Thank you for sharing such a glowing review of the OLED 4K Vision AI Smart TV! We work hard to put our TVs at the very forefront of technology, so that our users get to experience the very best advancements we make as we explore the true potential of the Galaxy. ^LB at Samsung Support
2026-03-27
London
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Samsung
We’re thrilled to read your thoughts and feedback. Thanks for sharing with us and giving us top marks! ^CL at Samsung Support
2026-03-27
London
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Samsung
Fantastic to see that you are having a five-star experience with your OLED 4K Vision AI Smart TV! We’re sure that it will be wowing you for years to come! ^LB at Samsung Support
2026-06-26
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2026-05-22
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2026-03-27
London
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Samsung
We appreciate the time you’ve taken to let us know your wonderful feedback of your OLED 4K Vision AI Smart TV! You will always get the five-star treatment with us! ^LB at Samsung Support
2026-03-27
London
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Samsung
Thank you for sharing such a glowing review of your OLED 4K Vision AI Smart TV, Jorginho! We work hard to put our TVs at the very forefront of technology, so that our users get to experience the very best advancements we make as we explore the true potential of the Galaxy. ^LB at Samsung Support
2025-12-13
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2026-06-24
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2026-03-27
London
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CX
We’re delighted to know that you’re loving your brand‑new monitor, especially its fantastic features and its crisp, top‑quality picture with a vibrant display. Thank you for choosing Samsung, and we hope to have the pleasure of serving you again soon. ^HB at Samsung Support
2026-03-28
London
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CX
We’re super glad to read that you’re enjoying the top‑quality picture, especially the impressive 4K sharpness and upscaling. It’s great to know that the clarity is really standing out in your viewing experience! We also appreciate your comments on the sound quality and will be sure to pass this feedback on to the relevant team for internal review, as we’re always looking to improve the overall balance between picture and audio performance. Thank you for choosing Samsung, and we hope you continue to enjoy every moment while watching your favourite shows. ^HB at Samsung Support
2026-03-27
London
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Samsung
Thank you for your awesome five-star review OLED 4K Vision AI Smart TV! Thanks to the incredible Motion Xcelerator 144Hz capability, gaming has never been more entertaining! Along with the 4K AI Upscaling Pro, everything will be brought to life, from your games to your favourite programme including your favourite football team, you'll be cheering away to your hearts content! ^LB at Samsung Support
2026-03-27
Samsung KX
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Samsung
Thanks for sharing your experience with the 83" OLED S90F 4K Vision AI Smart TV! We’re pleased to hear how immersive the gameplay felt for you, and that the OLED display and Game Mode helped bring out that level of detail and intensity, especially with subtle touches like the movement of the grass. Your positive feedback and recommendation for this premium product are greatly appreciated. ^CL at Samsung Support
2026-03-27
London
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Samsung
Thank you for sharing such a glowing review of the spectacular OLED 4K Vision AI Smart TV! We work hard to put our TVs at the very forefront of technology, so that our users get to experience the very best advancements we make as we explore the true potential of the Galaxy. From the 4K AI Upscaling Pro display, bringing everything to life to the exceptional AI Motion Enhancer Pro functionality, every football game will come to life thanks to fast-moving action with AI technology! ^LB at Samsung Support
2026-03-27
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Samsung
Thank you for the love and sharing your superb experience with us, your words put a smile on our face. ^CL at Samsung Support
2026-03-27
London
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CX
We’re delighted to know that you’re loving your brand‑new TV, especially its fantastic AI features, crisp sound quality, and vibrant display. Thank you for choosing Samsung, and we hope to have the pleasure of serving you again soon. ^HB at Samsung Support
2026-03-27
London
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Samsung
Wow, we’re overjoyed to see just how much you are loving the wonderful new OLED 4K Vision AI Smart TV! Thank you for sharing such delightful feedback with us, we love nothing more than seeing our customers enjoy our devices as much as we do. ^LB at Samsung Support
2026-03-27
London
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CX
We’re delighted to know that you’re loving your brand‑new TV, especially its fantastic features. Thank you for choosing Samsung, and we hope to have the pleasure of serving you again soon. ^HB at Samsung Support
2026-03-27
London
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Samsung
It is amazing to see that you have had the ultimate five-star experience with us, Elesha! We are always here to give you the wow factor that you deserve! ^LB at Samsung Support
2026-06-22
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2026-03-27
Ashford, Kent
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CX
We’re delighted to know that you’re loving your brand‑new TV, especially its fantastic features, such as the amazing, crisp sound quality, Viktoria. Thank you for choosing Samsung, and we hope to have the pleasure of serving you again soon. ^HB at Samsung Support
2025-12-12
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2026-03-27
Samsung Specialist
Hi there, It’s unfortunate to hear you’re having trouble with your S90F TV. To help us identify the cause and provide the most effective solution, please reach out so we can gather more information. You can contact us at 1-800-SAMSUNG (8AM – 9PM EST Mon – Fri, 8AM – 6PM Sat – Sun), or visit our website for LiveChat. ~ Samsung Specialist
2026-03-27
London
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CX
We’re delighted to know that you’re loving your brand‑new TV, especially its fantastic features. Thank you for choosing Samsung, and we hope to have the pleasure of serving you again soon. ^HB at Samsung Support
2026-03-27
london
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CX
We’re delighted to know that you’re loving your brand‑new TV, especially its fantastic features. Thank you for choosing Samsung, and we hope to have the pleasure of serving you again soon. ^HB at Samsung Support
2026-06-22
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2025-12-17
Essex
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Samsung
We love reading that we’ve given you that five-star feeling. Keep enjoying! ^KF at Samsung Support
2025-12-05
2026-03-27
London
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Samsung
We’re thrilled to read your thoughts and feedback. Thanks for sharing with us and giving us top marks! ^JH at Samsung Support
2026-05-22
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2026-03-27
London
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Samsung
We’re thrilled to read your thoughts and feedback. Thanks for sharing with us and giving us top marks! ^JH at Samsung Support
2026-03-27
Lo
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Samsung
We’re thrilled to read your thoughts and feedback. Thanks for sharing with us and giving us top marks! ^JH at Samsung Support
2026-03-27
London
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Samsung
Fantastic to see that you are having a five-star experience with the OLED 4K Vision AI Smart TV! We’re sure that it will be wowing you for years to come! ^LB at Samsung Support
2026-03-27
London
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CX
We’re delighted to know that you’re loving your brand‑new TV, especially its fantastic AI features, crisp sound quality, and vibrant display, Boba. Thank you for choosing Samsung, and we hope to have the pleasure of serving you again soon. ^HB at Samsung Support
2026-03-27
London
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CX
We’re delighted to know that you’re loving your brand‑new TV, especially its fantastic features. Thank you for choosing Samsung, and we hope to have the pleasure of serving you again soon, Vish! ^HB at Samsung Support
2026-03-27
London
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Samsung
Thank you for the love and sharing your superb experience with us, Mimka, your words put a smile on our face. ^CL at Samsung Support
2026-03-27
Manchester
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Samsung
Thank you for the love and sharing your superb experience with us, your words put a smile on our face. ^CL at Samsung Support
2026-03-27
London
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Samsung
We’re thrilled to read your thoughts and feedback. Thanks for sharing with us and giving us top marks, Ian! ^JH at Samsung Support
2026-03-27
London
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CX
Congratulations on your new TV, what a great decision you made, Neck. ^HB at Samsung Support
2026-03-21
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2026-05-20
Michigan
2026-03-25
FL
Samsung Specialist
Hi there, Thank you for bringing your concerns to our attention. We encourage you to reach out to us again so we can take a closer look, further diagnose the issue, and provide additional support. At your earliest convenience, please call Samsung Support at 1-800-SAMSUNG (8AM – 9PM EST Mon – Fri, 8AM – 6PM Sat – Sun). You can also reach us via LiveChat by visiting the ‘Support’ link on our website. ~ Samsung Specialist
2026-06-20
Grand Blanc Michigan
2026-05-28
2026-05-25
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2025-11-24
CX
Thank you for taking the time to share your review of the OLED S90F TV. Your thoughts and feedback are really important to us, and we'd love to assist with the issues you have raised. We're sad to hear that the iPlayer app is signing you out. The iPlayer app requires data storage in order to remember you, so disabling the HbbTV and Do Not Track features will resolve the repeated sign-in prompts from this app, as the data tracking which the app requires will be active. The Standby Auto Tuning setting requires a regional selection because it automatically scans for new channels, and the TV needs to know which broadcasters to look for based on your location. Turning this automatic feature off means you won't be asked to confirm your region, as the TV will not need to find your local broadcasts every time. You can instead manually scan for channels at your leisure by going to Settings > Broadcasting > Expert Settings > Manual Scan. The Eco picture setting is designed to save energy by reducing brightness. You have many various modes to choose from to suit your environment and the lighting of your room, along with what you're watching. You can find information regarding picture settings and finding the perfect modes for your environment right here: https://www.samsung.com/uk/tvs/tv-buying-guide/best-picture-quality-tv/ Samsung Smart TVs are designed to return to the Smart Hub Home screen for a unified experience. We're glad to know that you have now set your TV to the correct settings for you, and that you are now able to enjoy your TV to its full potential. Whilst we provide a large amount of settings in order to allow users to customise and tailor their experience to their individual needs and preferences, we really appreciate your feedback in regard to not finding the process intuitive. We will be sure to pass this feedback along to the correct teams, and we hope that our explanations of why the various settings exist go some way to answering any questions you may have had. Thanks again for sharing your review, and we're wishing you many happy years ahead with your TV. ^EW at Samsung Support
2026-06-22
2026-04-05
Glenwood Springs, Colorado
2026-02-22
2026-01-18
sussex
CX
Thank you for taking the time to share your review of the 55" OLED S90F TV. We're delighted to hear that you're enjoying the outstanding picture quality, which delivers a beautifully crisp and clean picture and rich colours. We're sorry to learn that you're missing having legacy connections like SCART sockets, as your modern TV favours newer digital ports. Not to worry, as there is a way around this in that you can use a SCART to HDMI Adapter. These are available from third-party retailers, and you can connect the SCART output from your old device to the adapter, and then use an HDMI cable to connect the adapter to one of the TV's HDMI ports. Once connected, you will need to select the corresponding HDMI or AV input source on the TV's menu. HDMI adapters are also available for the old yellow, red, and white RCA cables. You shouldn't need to manually install things such as your aerial, as your TV has Auto Tuning. Your TV will prompt you to connect your aerial cable to the ANT IN port, and once connected, you can select the Auto Program or Auto Tuning option in the Settings menu. The TV will then automatically scan for all available digital terrestrial and satellite channels in your area. We hope this information is helpful to you, and if you need further assistance, please don't hesitate to reach out to our friendly Support Teams, who are on hand to help. You can find contact details and opening times here: https://www.samsung.com/uk/support/contact/ We're looking forward to you being able to enjoy all of your old gaming devices and home videos on your new TV, and we're sure you will really enjoy seeing your older media come to life on such a fabulous modern display! ^EW at Samsung Support
2026-01-01
Samsung Specialist
Branch3z, We appreciate you sharing your experience. To help you get the most from your TV and remote functions, you can download the full e-Manual and more by visiting Samsung’s website then navigating to: Support > Manual & Software > TVs & Home Theater. From there, you can search for and select your S90F TV model to view or download the available guides. The e-Manual & Remote Control Guide are also conveniently built into your TV: Settings > Support > Tips and User Guides. For additional guidance, your TV also includes Accessibility features designed to assist with navigation and remote use. • Learn Menu Screen provides audio guidance for on-screen menus by announcing the name and function of each item as you scroll – without making any changes. This is especially helpful for users who are visually impaired or new to Smart TV menus. Enable via: Settings > All Settings > General & Privacy > Accessibility > Learn Menu Screen. To exit, press the Return key twice. • Learn TV Remote helps users become familiar with the layout and function of each button on the Samsung remote. Pressing a button (other than Power) will prompt the TV to announce its name and purpose, again without affecting TV operation. Enable via: Settings > All Settings > General & Privacy > Accessibility > Learn TV Remote. To exit, press the Return key twice. If you’d like more assistance with these features, please reach Samsung Support at 1-800-SAMSUNG, available 8AM – 12AM EST, 7 days a week. LiveChat agents are also available through the ‘Support’ link on our website. ~ Samsung Specialist
2026-06-05
Baltimore MD
2026-05-21
Lancaster, OH
2025-12-10
CX
It is great to see you are loving your epic OLED 4K Vision AI Smart TV! With the epic 4K AI Upscaling Pro display, your picture will be brought to life! However, we are disheartened to see you are having issues with the Tizen operating system, this is designed to give you the best experience throughout the TV, and your feedback is greatly appreciated, as this helps us improve our services in the future! We will make sure we pass this on, and if you need us for anything, our helpful Support Teams are on hand to help. You can find their contact details and opening hours here: https://www.samsung.com/uk/support/contact/ ^LB at Samsung Support
2025-12-13
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SECA CS
Hello Elroi Baby, We appreciate you taking time out of your day to provide us product feedback. We will pass this to our relevant teams. For additional product feature feedback or troubleshooting support, please connect with our experts via Live Chat at www.samsung.com/ca/support/live-chat-support Thank you, Samsung Customer Care.
2026-06-23
North Carolina
2025-06-25
Parker
2025-12-27
2025-06-03
2026-07-15
Lancashire
Samsung
Great to see how much you are enjoying the picture on your S90F TV! With incredible 4K resolution, this model puts you right in the middle of the action. With Anti Reflection technology, we certainly wouldn't expect you to experience much glare, so it is disappointing to read about your experience. We also make every effort to ensure that our products are easy to set up, with intuitive processes and instructions. If you need any support, we're always here to help. You can find the contact details and operating hours of our Support Teams here: https://www.samsung.com/uk/support/contact/ With further usage, we're sure that this incredible TV will earn five full stars. ^SK at Samsung Support
2026-06-02
Maize, ks
2025-10-02
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CX
Thanks for the great review and for sharing your feedback with us! Should you ever need us, our friendly Support Team is on hand. You can find all our contact methods and opening hours here: https://www.samsung.com/uk/support/contact/ ^KF at Samsung Support
2025-12-08
CX
We are elated to read that you are loving your new OLED 4K Vision AI Smart TV! With the lovely LaserSlim Design, this will look lovely in your home for years to come! Along with Dolby Atmos® and Samsung Q-Symphony, your sound experience will be taken to new heights! Enjoy! ^LB at Samsung Support
2026-06-24
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2025-04-16
Fair Lawn
2026-03-30
London, England
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Samsung
Thank you for sharing such a glowing review of the OLED 4K Vision AI Smart TV, Dani! We work hard to put our TVs at the very forefront of technology, so that our users get to experience the very best advancements we make as we explore the true potential of the Galaxy. ^LB at Samsung Support
2025-09-22
Fife, Scotland
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CX
We’re thrilled to read your thoughts and feedback. Thanks for sharing with us and giving us top marks! ^KF at Samsung Support
2026-03-27
London
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CX
We’re delighted to know that you’re loving your brand‑new TV, especially its fantastic AI features. Thank you for choosing Samsung, and we hope to have the pleasure of serving you again soon. ^HB at Samsung Support
2026-06-01
Compton Ca
2025-06-03
Dallas
2026-05-20
2026-05-23
London
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Samsung
We're delighted to hear that your new Samsung OLED S90F Smart TV has made such a positive impression and proved to be the perfect upgrade from your previous long-lasting Samsung TV, Thanhmy! It's wonderful to know that you're enjoying its ultra-slim design, stunning 4K picture quality, vibrant colours, and impressive contrast, all of which combine to create a truly immersive viewing experience. We're also pleased to hear that the setup process was straightforward and that you're finding the interface, remote control, and connectivity options intuitive and responsive. It's also fantastic to know that the built-in sound and powerful speakers exceeded your expectations, and that pairing the TV with a Samsung soundbar has enhanced your movie-watching experience even further. We hope you continue to enjoy discovering all the features and customising your TV to suit your preferences for many years to come! We are also ready to help you get the most out of it if you have any questions or need support. Our full contact details and oeprating times can be found here: https://www.samsung.com/uk/support/contact/^CL at Samsung Support
2025-11-06
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2026-06-23
2026-05-22
2025-12-30
2026-04-05
2025-10-19
2025-11-25
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2026-04-20
Miramar FL
2026-06-22
Bronx NY
2026-03-27
London
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Samsung
Wow, we’re overjoyed to see just how much you are loving your wonderful new OLED 4K Vision AI Smart TV, Nicky. Thanks to the impressive NQ4 AI Gen3 Processor, you'll get the ultimate performance, and will enjoy everything the TV has to offer! This includes the striking 4K AI Upscaling Pro display, and with the AI Motion Enhancer Pro functionality, your favourite football game will come to life! Thank you for sharing such delightful feedback with us, we love nothing more than seeing our customers enjoy our devices as much as we do. ^LB at Samsung Support
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