Introducing
The Frame TV:
The Samsung Art TV For Your Home

The Frame is a stunning TV from Samsung that forms part of the fabulous Lifestyle Collection. Each TV is crafted to reflect your style and enrich your living space. Here we explore what makes Samsung The Frame TVs so special; from why they make a great interior design addition in your home to their innovative display tech.

What is special about Samsung Frame TV?

From aesthetically pleasing Art Mode, to top-of-the-range TV tech, there’s a lot to love with a Samsung The Frame TV. With its innovative customisable design that mimics the look of a picture frame, it turns heads for all the right reasons. When the TV is turned off you can showcase over 2,000 renowned pieces of artwork¹, all in incredibly realistic colours on the contemporary Matte Display. It has a super-slim design so it can sit elegantly against the wall and the reflection-absorbing Matte Display ensures that even in bright light you’ll be fully immersed in what you're viewing - be it a midnight drama or dramatic artwork.

Does Samsung The Frame TV have good picture quality?

With cutting-edge QLED displays and AI powered 4K technology², Samsung's The Frame TVs offer next-level picture quality. The AI Quantum Processor 4K cleverly adjusts the brightness and resolution of everything you watch, upscaling content to stunning 4K Ultra HD quality, even if it's not been filmed that way³. Powered by Quantum Dot, you can enjoy a naturally bright and colourful picture in over a billion cinematic colours, and the state-of-the-art Matte Display absorbs reflections to provide brilliant glare-free viewing¹⁸. You’ll see artworks as realistically as you would in a gallery and incredible detail in every scene - just as the director intended.

What is Samsung Art Mode?

Bring beautiful artwork into your home each and every day thanks to Samsung Art Mode and The Frame. You can now enjoy masterpieces in your own home with the glare-free¹⁸ screen that showcases your favourite works-of-art when The Frame TV is turned off. With iconic classics, to contemporary favourites, Art Store⁴ has a selection of over 2,000 artworks for you to choose from - you’ll have everything you need to curate your very own art exhibition. For something a bit more personal, My Photo lets you upload and exhibit your own photography straight to the Frame TV.

There’s clever tech involved too. When the television is turned off, The Frame’s brightness sensor automatically adjusts the screen’s brightness so the colour tones match perfectly to your art piece. There’s also an intelligent motion sensor⁵ which detects your presence and automatically turns the screen on to Art Mode. When you leave, it turns off and switches to standby mode to save energy when you’re not using it⁶.

Can you upload photos to Samsung Frame TV?

Absolutely! In fact, framing your own photographic masterpieces has never been easier thanks to ‘My Photo’. Simply upload your photos via the SmartThings app⁷ on your phone to see your most treasured memories exhibited in all their glory on your Frame TV. Art Mode even lets you choose from 5 different picture layouts⁸ and 16 palettes of colour to ensure that all your photos look even more realistic on the incredible Matte Display. You can now do your art, your way.

Introducing 2023 Samsung The Frame TV With Art Mode Introducing 2023 Samsung The Frame TV With Art Mode

Does The Frame TV have Smart Hub?

When it comes to watching your favourite entertainment on your Frame TV there’s Samsung's Smart Hub - your go-to place for all your entertainment needs. You can dive into a huge collection of 4K films¹⁸, boxsets and TV shows at the touch of a button. You’ll find all your favourite TV apps⁹, including Netflix, Disney+, Apple TV, Now TV and BT Sport. In fact, there’s over 600 apps to choose from so you’re sure to find something you love.

The easy-to-use, customisable Smart Hub also organises all your entertainment options like the set-top box, VOD and popular OTT services, so content discovery becomes quick and easy, meaning you spend less time searching and more time watching. With tailored recommendations¹⁰ based on your previous viewing history, it quickly learns your preferences so personalised content recommendations only improve with time. With so many good shows out there to explore, Smart Hub has you covered.

How to style The Frame TV

The Frame TV is more than a Smart television - it's a piece of art in its own right. With a sensational design and customisable features, we take a look at how you can style it to suit your home.

1. Customisable Bezels
Part of what makes The Frame TV so special is its gorgeous bezel that mimics the look of a true picture frame. With various interchangeable bezel frames¹¹ that simply attach and detach using magnets, you have the freedom to style it your way. In fact, it’s never been easier to customise your TV to work with your interior taste, space or art. For example, the Modern White, Teak and Brown bezels look fabulous in a minimalistic room.

2. Slim Fit TV Wall Mount
With a specially designed Slim Fit Wall Mount that comes in-box with the TV, The Frame mounts seamlessly to your wall¹². For a minimalistic aesthetic in your room, there’s only a slim gap between the TV and wall so your interior and viewing experience are both distraction-free. Paired with the One-Near Invisible Cable¹³, you won’t have to worry about cables getting in the way. You can even plug your multimedia devices into the One Connect Box to ensure all your cables are neat and tidy.

3. Height Adjustable Stand
The Frame is flexible enough to work with your home set-up too. Thanks to the adjustable stand¹⁴, you can decide on the ideal height of your TV to make room for your soundbar. It’s a superb solution if you plan to maximise the audio with the addition of a Samsung soundbar.

4. Studio Stand
Open a whole new world of interior design possibilities with the unique and minimalistic Studio Stand¹⁵. From in-box to ready-to-watch in minutes the Studio Stand frees your Frame TV from the wall and allows you to re-imagine your space with artistic flair. There’s a clever cable management solution which keeps the TV cables concealed within the stand leg so you no longer have the mess of wires trailing from your TV.

What is a Samsung One Connect Box?

Samsung’s One Connect Box is a separate receiver that connects with your external media devices; such as satellite boxes and games consoles. It means you no longer have to put up with unsightly wires dangling from behind the TV. Compatible with The Frame¹⁶, it is specially designed to funnel messy cables and wires away from the TV so they aren’t anywhere near the screen itself. You have more interior design freedom since the box can be positioned underneath a wall-mounted screen, beside a counter or even in a different room with an invisible connection cable. The One Connect Box is included with The Frame TV.

Is Samsung The Frame TV worth buying?

Absolutely yes! Not only does a Samsung The Frame TV seamlessly fit into its surroundings with its slim design, it’s also designed to display your favourite artwork and photos at their best. The Frame enables you to turn your television into a stunning piece of décor within your home, whilst still offering all the exceptional QLED tech that you know and love from Samsung. The only decision left to make is whether you want it to blend in or stand out!

Learn more about Lifestyle TVs and choose the best TV for your home at Samsung UK.

1. Separate Art Store subscription required to access full selection. Art pieces in the Art Store are subject to change without prior notice.
2. Not featured with the 32” The Frame
3. Not featured with the 32” The Frame
4. Separate Art Store subscription required to access full selection. Art pieces in the Art Store are subject to change without prior notice.
5. Motion sensor setting must be activated and only operates in Art Mode.
6. Featured from 43” and above The Frame and 2023 32” The Frame.
7. Internet connection required. Compatible Android or iOS device and SmartThings app required.
8. Photos will be displayed at the original resolution.
9. 3rd party app subscriptions required. Some apps may not be available to launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.
10. In order to use the Personal Recommendation feature, you need to agree to the terms and conditions of viewing information services.
11. Customisable bezels each sold separately. Available at theframebezel.com.
12. The distance between the wall and TV may vary depending on the wall type and installation method.
13. Slim Fit TV Wall Mount, One Near Invisible Connection (5m) and One Connect Box are included in-box for The Frame TVs. Mini One Connect Box and 2.5m cable applicable to 32” The Frame.
14. Height adjustable Stand featured from 43” and above. The height adjustment range is 25mm.
15. Studio Stand sold separately. Compatible with selected 50”-65” Samsung TVs.
16. The One Connect Box only comes with select TV models and has to be connected to the TV for proper functionality. Mini One Connect Box applicable to 32” The Frame.
17. 4K not applicable to the 32” The Frame
18. Measured against Unified Glare Rating (UGR) testing standard, certified as glare-free (reflection, discomfort and disability glare) by UL.

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