The Serif
QLED makes it even more brilliant
Equipped with Quantum Dot Technology, The Serif displays brilliant picture quality matched by boldly clear, immersive sound.
See every bright, beautiful detail
Bring colors and
pictures to life
100% Color Volume
Experience the same real colors at 100% Color Volume on The Serif just as you would with Samsung’s QLED TVs. That’s over a billion colors that don't fade, even in the brightest scenes.¹
* QLED televisions can produce 100% Color Volume in the DCI-P3 color space, the format for most cinema screens and HDR movies for television.
Enjoy 4K picture
from any source
AI Upscaling
From texture and detail to lighting and contrast, The Serif upscales everything to 4K picture quality by analyzing each scene of your content. It works even if your content source’s quality isn’t 4K.²
A perfect view,
day or night
Adaptive Picture
The Serif can sense changes in surrounding light and adjusts the screen's settings to maintain optimal brightness and contrast. Adaptive Picture ensures you’ll experience the nuances of picture—whether in a sunlit living room or a darkened den.
Hear all the dialogue and every sound
Active Voice AmplifierBy detecting distracting noises and automatically adjusting volume and clarity in real time, The Serif keeps your focus on the meaningful sounds and voices, no matter what's going on around you.
Choose the size
that complements
your space
Available in our signature, natural Cloud White, for added sophistication, The Serif comes in sizes 43" and 55".
¹ QLED has received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100 percent color volume.
² Viewing experience may vary according to types of content.
* Images are simulated and for illustration purposes only. The appearance, design and GUI(Graphic User Interface) specifications which is not affecting to product performance are subject to change without notice.
* Actual Product may differ from image shown. Please see our product gallery.
* QLED have received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100 percent color volume.
* QLED : Samsung QLED is Quantum dot based TV.
* The peak brightness may vary depending on the model and size of the TV.
* 100% color volume measured to DCI-P3 standard, certified by VDE.
* Compatibility with all HDR content is not guaranteed.
* The range of HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.
* The product color may vary by region.
