Why Samsung TV

All TVs

More Wow than Ever

The words A New Era of Samsung AI TV Unveiled appear over a black square. The black square pulls apart to reveal a network of glowing lines with the words More Intelligent and More Powerful. The words A New AI 3rd Generation appear over a blue wave that moves to the center, from which a processor pops out. The Samsung NQ8 AI Gen3 Processor is laid out on a chipboard. Zooms out to reveal that the chipboard is inside a Samsung TV that displays a colorful galaxy on screen. The words More Wow than ever pops out of the screen. The words A New Era of Samsung AI TV Unveiled appear over a black square. The black square pulls apart to reveal a network of glowing lines with the words More Intelligent and More Powerful. The words A New AI 3rd Generation appear over a blue wave that moves to the center, from which a processor pops out. The Samsung NQ8 AI Gen3 Processor is laid out on a chipboard. Zooms out to reveal that the chipboard is inside a Samsung TV that displays a colorful galaxy on screen. The words More Wow than ever pops out of the screen.

Explore the unique features that make Samsung TVs a special experience. With cutting-edge technology like our advanced AI processor and Samsung Tizen OS, you can enjoy powerful AI upscaling, smart home connectivity and endless entertainment – all while being secured and living consciously.

*Samsung TV has been ranked No.1 selling TV Brand for 18 consecutive years by Omdia.

AI Upscales Life

Upscale every moment with the power of AI in your TV

Break into a new level of immersion with AI-upscaled 8K

8K AI Upscaling Pro

Our most powerful processor yet upscales the resolution of everything you watch to breath-taking 8K quality – even if it wasn't filmed that way*. Using 512 neural networks, this TV meticulously enhances details, textures, and edges, elevating your viewing to a higher resolution. Perfecting every pixel, so that the best 4K TV is an 8K TV.

AI Upscaling with Samsung's NQ8 AI Gen3 Processor optimizes details on one side of a scene. As the less-clear side disappears, the whole scene is upscaled into clarity. AI Upscaling with Samsung's NQ8 AI Gen3 Processor optimizes details on one side of a scene. As the less-clear side disappears, the whole scene is upscaled into clarity.

*8K upscaling may not apply to PC connection and Game Mode. 8K AI Upscaling Pro and NQ8 AI Gen3 Processor applicable to QN900D.

Our smoothest motion

AI Motion Enhancer Pro

Whether you're watching a fast-paced action movie or the big match, experience it with incredible clarity. AI recognises text and objects on screen and smoothes out the motion.

  • *May not apply to PC connection and Game Mode. AI Motion Enhancer Pro applicable to QN900D. AI Motion Enhancer applicable to QN800D.
  • *NQ8 AI Gen3 Processor applicable to QN900D.

Never miss a word

Active Voice Amplifier Pro

Struggling to hear what's being said in an important scene? Our advanced audio technology uses AI to analyse your content and isolate the voices from the background noise in scenes and from the ambient noise in your room. Now you can catch every word of dialogue with enhanced clarity – even over the noise of the vacuum cleaner.

When Active Voice Amplifier Pro is Off, the dialogue of a man on the screen emits smaller sound waves than the background noise in the scene and noise from a vacuum cleaner in the room. When it is turned On, the sound waves of the man's dialogue are bigger and project farther off the screen. Samsung NQ8 AI Gen3 Processor logo is on the bottom right of the screen. When Active Voice Amplifier Pro is Off, the dialogue of a man on the screen emits smaller sound waves than the background noise in the scene and noise from a vacuum cleaner in the room. When it is turned On, the sound waves of the man's dialogue are bigger and project farther off the screen. Samsung NQ8 AI Gen3 Processor logo is on the bottom right of the screen.
  • *Activation under the TV menu is required to enable Active Voice Amplifier Pro. Applicable to 2024 Neo QLED 8K, Neo QLED 4K, OLED, Q80D and Q70D.
  • *NQ8 AI Gen3 Processor applicable to QN900D.

Samsung's
AI innovations

  • AI Picture
    Real Depth Enhancer Pro
    Real Depth Enhancer Pro

    Real Depth Enhancer Pro detects areas where a person's eye would typically focus and precisely enhances the depth and foreground contrast. So when you are watching a nature documentary, it enhances an elephant's wrinkles while leaving the background as it is - just like a person's eyes would.

    '*Real Depth Enhancer Pro applicable to QN900D, QN800D, QN95D, QN93D and QN90D.
    *NQ8 AI Gen3 Processor applicable to QN900D. according to types of content and format.

    Samsung's NQ8 AI Gen3 Processor works behind layers of the TV screen to optimize the depth expression of underwater seals so realistically, they pop off the screen
  • AI Upscaling
    AI Upscaling

    From your favourite YouTube videos to old classics, our powerful AI processors elevate your content to lifelike 4K or 8K quality, whatever the source.

    • * Upscaling may not apply to PC connection and Game Mode. Applicable to Q80D and above.
    • *NQ8 AI Gen3 Processor applicable to QN900D.
    A side-by-side comparison of a scene. One side shows the original scene while the other side shows a more clear and detailed picture created by AI Upscaling with Samsung's NQ8 AI Gen3 Processor.
  • AI Motion Enhancer Pro
    AI Motion Enhancer Pro

    Whether you're watching a fast-paced action movie or the big match, experience it with incredible clarity. AI recognises text and objects on screen and smoothes out the motion.

    • *May not apply to PC connection and Game Mode. AI Motion Enhancer Pro applicable to QN900D. AI Motion Enhancer applicable to QN800D.
    • *NQ8 AI Gen3 Processor applicable to QN900D.
    Without AI Motion Enhancer Pro, the text and ball in a scene of a soccer match is blurry. With AI Motion Enhancer Pro, it is clear. Samsung NQ8 AI Gen3 Processor logo is displayed on the bottom right of the corner.
  • AI Sound
    Adaptive Sound Pro
    Adaptive Sound Pro

    Adaptive Sound Pro uses advanced AI to tailor the sound for what you're watching and where you're watching it. Experience improved voice clarity and vivid yet balanced sound just as the creators intended.

    *This feature can be activated in the TV Menu > Intelligent Mode > Adaptive Sound Pro. Default setting is Off. Applicable to 2024 Neo QLED 8K, Neo QLED 4K, OLED, Q80D and Q70D.
    *NQ8 AI Gen3 Processor applicable to QN900D.

    Soundwaves above various scenes change in shape as the TV sound adapts to the dialogue, soccer game and wind chime sounds being displayed. Samsung NQ8 AI Gen3 Processor logo is displayed on the bottom right of the corner.
  • Object Tracking Sound
    Object Tracking Sound

    An immersive TV sound experience that puts you in the heart of the action. Your TV uses its built-in speakers to make the sound follow the action on screen. Hear a car zoom along your screen, the crowd cheer all around you, or the dialogue come from where the character is standing.

    '*Object Tracking Sound technology varies by model.
    *NQ8 AI Gen3 Processor applicable to QN900D.

    OTS tracks and plays sound according to the movement of a racecar on the screen. Samsung NQ8 AI Gen3 Processor logo is displayed on the bottom right of the corner.
  • Active Voice Amplifier Pro
    Active Voice Amplifier Pro

    Struggling to hear what's being said in an important scene? Our advanced audio technology uses AI to analyse your content and isolate the voices from the background noise in scenes and from the ambient noise in your room. Now you can catch every word of dialogue with enhanced clarity – even over the noise of the vacuum cleaner.

    *Activation under the TV menu is required to enable Active Voice Amplifier Pro. Applicable to 2024 Neo QLED 8K, Neo QLED 4K, OLED, Q80D and Q70D.
    *NQ8 AI Gen3 Processor applicable to QN900D.

    When Active Voice Amplifier Pro is turned On, the sound waves of a man's dialogue are bigger and project farther off the screen than the background sounds in the scene and the noise of a robot vacuum cleaner in the room. Samsung NQ8 AI Gen3 Processor logo is displayed on the bottom right of the corner.
  • AI Optimisation
    AI Auto Game Mode
    AI Auto Game Mode

    AI Auto Game Mode recognises the genre of game you are playing, and automatically adjusts the settings. RPG? Witness incredible graphics. Racing? Experience ultra-smooth motion. So all you need to do is turn on your game and play.

    • '*Applicable to S85D/ QN85D and above. Available for certain console games only.
    • *NQ8 AI Gen3 Processor applicable to QN900D.
    From an array of gaming scenes, the screen powered by Samsung's NQ8 AI Gen3 Processor, detects the one in the center as RPG and automatically optimizes the settings. The bottom of the screen displays the Game Genre, Input Lag, resolution, FPS, HDR and VRR. It also shows other settings and features such as Virtual Aim Point, Screen Ratio, Minimap Zoom, More Settings, Game Motion Plus, Sound Output, Hue Sync.
  • AI Energy Mode
    AI Energy Mode

    With AI Energy Mode, your TV adjusts the brightness depending on the content you are watching and the surrounding light levels in your room to reduce overall energy consumption. Then, you can monitor the energy usage of your TV and other compatible devices through Map View on your TV.

    *Energy saving may vary according to model, viewing conditions or types of content. Does not work with gameplay or viewing priority modes. Energy savings based on internal test results and may vary. Requires SmartThings app, Internet connection, and SmartThings enabled devices. Adaptive Brightness will not operate in environments exceeding 80 lux.

    Samsung TV with AI Energy Mode on uses adaptive brightness to lower the lighting levels and decrease the energy usage of the screen. Samsung NQ8 AI Gen3 Processor logo is displayed on the bottom right of the corner.

Samsung Knox Security

Your Privacy. Secured.

Rest assured that your pin codes, passwords and other private data are secured by Samsung Knox Security. Layers of software and hardware protect your TV and its connected devices from unauthorised activity, while a dedicated security team provides regular updates that help keep your TV secure.

Simulated for demonstration purpose. Limited to certain pin codes or passwords. Animated character G-nusmas selects its profile on Samsung TV and enters its PIN number. Your passwords and data? No worries!! They are protected by multi-layered security. Supports data protection and encryption only when devices are connected to Samsung TV via SmartThings. TV with Knox Security logo is connected to devices like the refrigerator, robot vacuum, oven, air conditioner and washer to show smart home security. Supports data protection and encryption only when devices are connected to Samsung TV via SmartThings. Phishing site blocker protects your login info. Samsung Knox Security is active throughout the day and regularly updated. Security software update is guaranteed for at least three years from product launch. Latest software update is required. Samsung TVs are protected by Samsung Knox! Simulated for demonstration purpose. Limited to certain pin codes or passwords. Animated character G-nusmas selects its profile on Samsung TV and enters its PIN number. Your passwords and data? No worries!! They are protected by multi-layered security. Supports data protection and encryption only when devices are connected to Samsung TV via SmartThings. TV with Knox Security logo is connected to devices like the refrigerator, robot vacuum, oven, air conditioner and washer to show smart home security. Supports data protection and encryption only when devices are connected to Samsung TV via SmartThings. Phishing site blocker protects your login info. Samsung Knox Security is active throughout the day and regularly updated. Security software update is guaranteed for at least three years from product launch. Latest software update is required. Samsung TVs are protected by Samsung Knox!

* Security update is provided for three years or more from product launch. * Latest software update is required.

SmartThings

Do the SmartThings!

Control your home from your TV

SmartThings

From game consoles and smart lighting, to speakers and 1000s of smart devices, Samsung Smart TV gives you control at the touch of a button. You can even monitor home cameras, or see who’s at the door from the comfort of your sofa. All to make your life easier, more secure, and more connected.

Samsung TV is connected to various home appliances in the room through a series of lines, making the home smarter. The TV is connected to a robot vacuum, lights, air purifier, smart oven, washer, dryer and fridge for convenient control through Samsung SmartThings. Compatible with Matter. The TV plays a scene of people biking outdoors, while the washer completes a spin cycle. The washer sends a signal to the TV, causing a notification to pop up on screen. It reads Cycle complete for Washer and asks if the user wants to Close the notification or be alerted later with a 30 min snooze. Samsung TV is connected to various home appliances in the room through a series of lines, making the home smarter. The TV is connected to a robot vacuum, lights, air purifier, smart oven, washer, dryer and fridge for convenient control through Samsung SmartThings. Compatible with Matter. The TV plays a scene of people biking outdoors, while the washer completes a spin cycle. The washer sends a signal to the TV, causing a notification to pop up on screen. It reads Cycle complete for Washer and asks if the user wants to Close the notification or be alerted later with a 30 min snooze.

*Requires Samsung Account, SmartThings App, internet connection and SmartThings enabled devices.

Workout Tracker

Take your home workout to the next level

360 Audio Mode

Spatial sound that moves with you

Mobile Smart Connect

Access Samsung TV features from your smartphone

3D Map View

Check your connected smart devices in just one glance

Tizen OS

Ready to upscale your entertainment

Entertainment for every day. Always for free.

Samsung TV Plus

Watch 1000s of TV shows and movies, for free, with Samsung TV Plus. Get instant access to live and on demand entertainment like The Graham Norton Show and Mad Men. Stream the latest news on CNN and catch-up on kids shows, sports highlights and more with no strings attached.

A TV on the wall displays the Samsung TV Plus platform with various entertainment options. A TV on the wall displays the Samsung TV Plus platform with various entertainment options.
  • * Ads may appear on Samsung TV Plus.
  • * Available for free on Samsung Smart TVs since 2016.
  • * Certain regions only.
  • * Channels may vary by country and are subject to change without notifications.
  • * Requires Samsung account.

Where gaming comes together. No console required.

Gaming Hub

Samsung Gaming Hub brings together the biggest console and streaming games from industry-leading partners, all in on one place.* Our intuitive smart hub even recommends games based on what you play. With no downloads, storage limits or console required, just turn on your TV and play.

*Subscription and bluetooth controller may be required and sold separately. Internet connection and Samsung account required.

Conscious Living

Big changes start with small steps

AI Energy Mode

Monitor and reduce your energy consumption

SolarCell Remote

Control all your devices with one solar-powered remote

Relumino Mode

Entertainment made accessible

Upcycle Packaging

Think outside the box

Discover Samsung TVs with these incredible features
– right here, right now

Neo QLED 8K

Experience the power of Samsung AI TV

Learn more
See all Neo QLED 8K TVs

Neo QLED

Our most advanced 4K experience

Learn more
See all Neo QLED TVs

OLED

Pure blacks, bright whites and limitless contrast

Learn more
See all OLED TVs

Explore our diverse lineup of TVs

QLED 4K

Naturally bright with true-to-life colour

See all QLED TVs

Crystal UHD

The best-in-class, crystal clear choice

See all Crystal UHD TVs

The Frame

Your Art Gallery on TV

See more The Frame

The Serif

Unconditionally beautiful

See more The Serif

The Terrace

Outdoor QLED experience

See more The Terrace
  • * Features may vary by model. Check the specifications of each model for details.
  • * NQ8 AI Gen3 Processor is only available with 2024 Neo QLED 8K QN900D.
  • * Images are simulated and for illustration purposes only.
  • * Appearance, design specifications and UI are subject to change without notice.
  • * Samsung TV has been ranked No.1 selling TV Brand for 18 consecutive years by Omdia.