Your Art Gallery on TV


The Frame displays a rose painting. The outer bezel glints as the view zooms into the TV. Followed up by a close-up on a real bunch of roses. The real roses take on a painted effect, along with their surroundings. A woman watches The Frame as it displays the same rose painting from the start.
The Frame is an art TV that does more than just beautifully display what's on screen – it also lets you express yourself creatively, with a wide range of options for TV styling and artwork display.


What makes The Frame a masterpiece TV
Design


Reflects your style, fits your space
Designed like a slim picture frame, The Frame blends beautifully into your room. It has a single near-invisible cable for all your connections, with other cables kept away with the One Connect Box, so it looks clean installed to your wall. For further harmony, you can add a customisable bezel in a colour that complements your space*.
*Customisable bezels each sold separately.


Create your ideal TV in the virtual Design Studio


The Frame displaying Bazille and Camille by Claude Monet hangs in a spacious white-toned living room. Buttons for Select theme, Select size, Customise your screen, Select bezel, Preview room, and Reset are visible. Select theme is clicked on and shows Neutral, Colourful, Natural, Modern, and the option to choose wall color. The theme Natural is selected and the living room setup changes with the Frame now displaying The Pink Cloud by Henri-Edmond Cross on a dark gray-coloured wall. White is selected as the wall color and the wall turns white. Next, Select size is clicked on, revealing options for 32'', 43'', 50'', 55'', 65'', 75'' and 85''. The Frame shrinks in size as 65'' is selected, and then increases in size again as 85'' is selected. Next, Select bezel is clicked on and the options Brown, Sand gold, Teak, and White appear. The Frame's bezel changes to Brown as Brown is selected. Finally, Customise your screen is clicked on and reveals options to choose artwork, choose mat option, and choose mat color. The artwork on The Frame changes to Self-Portrait with Halo and Snake by Paul Gauguin as that artwork is selected. The mat also increases in size as the second mat option is selected.
Art


Enhance your space with a beautiful work of art
Find stunning artwork to display from our 3,000+ piece collection in the Samsung Art Store. From iconic masterpieces to modern designs, you’re bound to discover works you love. Plus, our energy-saving technology helps conserve power whilst you’re enjoying your art – and even turns off the screen when it detects you’re gone.
- * Art Store subscription required to access full selection. Fees apply to subscription service.
- * Art pieces in the Art Store are subject to change without prior notice.
- * The Art Store may not be available in some countries.


A vast collection of art awaits you in the Artwork Library


Many famous paintings are displayed in several columns. The columns are scrolled through. Skiff on the Yerres by Gustave Caillebotte is chosen among a smaller selection of six paintings. This artwork is displayed on The Frame hanging on a living room wall.

Matte Display


Looks so real, it feels like you're in a museum
Enjoy art like it's really meant to be seen, from rich colours to textured details. The Frame has a Matte Display that’s UL-certified to be Glare Free*, so the picture looks clear even in bright light. It’s also certified by PANTONE for faithful colour reproduction, so you can see diverse hues in all their original glory.
The Frame, which is turned off, reflects the light of a lamp hanging from the ceiling right next to it. The words Non Matte Display show below The Frame. The Frame is turned on to display The Bridal Path, White Mountains by Winslow Homer. The reflection of the lamp is still visible on the TV's screen. The Frame's display turns matte, and the lamp's reflection can no longer be seen. The words Matte Display can be read below The Frame. Glare Free: Reflection Glare UGR<10, Discomfort Glare UGR<22, Disability Glare UGR<34, UL logo. PANTONE Validated ArtfulColor logo.
- *Measured against Unified Glare Rating (UGR) testing standard, certified as glare-free (reflection, discomfort and disability glare) by UL.
- **The above image is provided for the purpose of conveying the product concept, and the actual product may differ.
- ***Customisable bezel sold separately.
Get The Frame and its accessories
The Frame


Customisable Bezel


Studio Stand

