77" OLED S95D 4K Smart TV (2024)

A new era of Samsung AI TV

Advanced OLED Technology with Exceptional Contrast

Top 4 features

NQ4 AI Gen2 Processor

Feel the full power of AI in 4K

OLED Glare Free

View deep blacks without glaring distractions

OLED HDR Pro

More powerful brightness and richer contrast

Samsung Tizen OS

Upscale your entertainment with Samsung Tizen OS

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Performance compared to 2024 QLED Q70D

* Viewing experience may vary according to types of content and format. * 4K AI upscaling may not apply to PC connection and Game Mode.

* UL’s verification validates the ‘OLED Glare Free’ claim by assessing the products against Unified Glare Rating (UGR) testing standard set by the International Commission on Illumination (CIE) and testing standard set by the International Organization for Standardization.

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* The range of HDR luminance is based on internal testing standards and subject to change according to viewing conditions or specifications.

* Content and service may vary by region and are subject to change without notice. * Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use.* Some contents and services require registration and subscription.* (Except for China, Turikiye, Israel) Requires Samsung account to access the full range of Samsung Tizen OS features including the smart TV features and apps. If you choose not to login-in, you will only be able to connect to terrestrial TV(applicable to devices with tuners only) and external devices, e.g. via HDMI. You may need a separate device (e.g. PC or mobile) to create a Samsung account.

Picture quality

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OLED

Deep blacks, clean whites and lively colors

Samsung’s unique OLED expresses deep blacks, clean whites and a full range of lively colors. With cutting-edge self-illuminating pixels, what you see is a picture that's pure, bright and more accurate than ever before.

Expert Calibration

Professional color-calibration by the experts

Enjoy accurate color reproduction that's true to the original content. Thanks to our Expert Calibration, you get high-fidelity colors that adapt to even the subtlest changes in shades.

Samsung NQ4 AI Gen2 Processor works behind layered screens. When the processor powers on, the effect ripples through the layered screens to optimize the picture at the forefront. The details of a mountain side, rocks in a creek and shoes of a runner in a scene are upscaled to great clarity.

Samsung NQ4 AI Gen2 Processor works behind layered screens. When the processor powers on, the effect ripples through the layered screens to optimize the picture at the forefront. The details of a mountain side, rocks in a creek and shoes of a runner in a scene are upscaled to great clarity.

4K AI Upscaling

Upscale content into a 4K experience

Our 4K AI Upscaling technology powered by 20 AI neural networks transforms content into near 4K resolution.

* Viewing experience may vary according to types of content and format. * Upscaling may not apply to PC connection and Game Mode.

PANTONE Validated

Enjoy authentic color validated by PANTONE

PANTONE validation certifies the accurate expression of 2,030 PANTONE colors and 110 newly added skin tones. So you can enjoy an accurate, true-to-life viewing experience better than ever before.

Real Depth Enhancer

Depth perceived just as a person’s eyes would

Real Depth Enhancer mirrors how human eyes process depth by increasing contrast in the foreground. Feel an enhanced sense of realism, as your TV recreates depth just as a person’s eyes would.

* Viewing experience may vary according to types of content and format.

The TV screen during daylight is bright. The screen is adjusted to be softer on the eyes as day changes into night. VDE 02\/2024 Tested Eye Care www.VDEinfo.com ID.40058040 Tested by VDE Germany. VDE 02\/2024 Tested CRD Circadian Rhythm Display www.VDEinfo.com ID.40058036 Tested by VDE Germany.

The TV screen during daylight is bright. The screen is adjusted to be softer on the eyes as day changes into night. VDE 02\/2024 Tested Eye Care www.VDEinfo.com ID.40058040 Tested by VDE Germany. VDE 02\/2024 Tested CRD Circadian Rhythm Display www.VDEinfo.com ID.40058036 Tested by VDE Germany.

EyeComfort Mode

An intelligent picture optimized for your eyes

Samsung’s unique EyeComfort Mode automatically adjusts your display's brightness and colors according to the time of day. After sunset, the screen settings are softer on your eyes.

* Automatic preload services are subject to change without prior notice and may vary by regions.

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Gaming experience

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Motion Xcelerator 144Hz

Get the motion clarity for the game content you love up to 4K 144Hz

Motion Xcelerator 144Hz delivers ultra-smooth action without lag and motion blur. You can enjoy crisp visuals and blazing-fast speeds for VRR games up to 4K 144Hz.

* 4K 144Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary.

Many scattered scenes from games with one main scene front and center. \"RPG\" is detected as its genre, as it is then scanned into optimal settings by Samsung's AI technology. Then the main scene changes and \"Racing\" is detected as the genre of \"Kart Rider Drift\" as it is also scanned into optimal se

Many scattered scenes from games with one main scene front and center. \"RPG\" is detected as its genre, as it is then scanned into optimal settings by Samsung's AI technology. Then the main scene changes and \"Racing\" is detected as the genre of \"Kart Rider Drift\" as it is also scanned into optimal se

AI Auto Game Mode

Experience seamless gaming with AI-driven automatic setting optimization

Let your TV automatically detect the type of games you play, delivering game settings for each game type. Free yourself from the hassle of setting up games and play.

* AI Auto Game Mode is available for certain console games only.* Availability may vary according to game content and format.

A comparison of the same 2 cars in motion are on display. The left side has a lot of stutter while the right side runs smoothly. The AMD FreeSync Premium Pro logo is on the upper righthand side.

A comparison of the same 2 cars in motion are on display. The left side has a lot of stutter while the right side runs smoothly. The AMD FreeSync Premium Pro logo is on the upper righthand side.

FreeSync Premium Pro

Tear free, stutter free, low latency HDR gaming

Built on AMD FreeSync™ core technology to reduce stutter and screen tearing, FreeSync Premium Pro provides a true HDR gaming experience. It produces exceptional high dynamic range visuals while maintaining low latency for effortlessly smooth gameplay.

* Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud.

An action game is playing onscreen, with the Game bar onscreen at the bottom. The player selects Game Genre, Virtual Aim Point, Screen Ratio, then Minimap Zoom. The First Descendant game logo is on the top.

An action game is playing onscreen, with the Game bar onscreen at the bottom. The player selects Game Genre, Virtual Aim Point, Screen Ratio, then Minimap Zoom. The First Descendant game logo is on the top.

Game Bar

Optimize your gaming experience

Bigger and wider TV screens with 21:9 and 32:9 ratios give you expansive views and a heightened gaming experience. Optimize your gameplay even more with Game Bar for easy access to various game settings.

* Super Ultrawide GameView(21:9, 32:9) is available for certain PC and console games supporting ultrawide screens. Screen resolution change from external device may be required.* Some game titles may not support this feature.* Game Bar's Zoom-in mode is not supported in some refresh rates.* Game Bar UI is subject to change without prior notice.

Hue Sync

Enjoy immersive lighting that syncs with your viewing and gaming experiences

Immerse yourself in dynamically tailored environments created by smart lights that automatically sync with any of your onscreen content.

* Smart light sold separately.* Certain regions only.* Samsung account required. Additional installation of the Philips Hue Sync app and paid subscription are required.

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Sound

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A Samsung TV plays a scene of a band performing, with a focus on the drummer. The TV emanates rings of sound in various sizes, which pulse energetically and travel in all directions to fill the space, indicating use of the Dolby Atmos feature.

A Samsung TV plays a scene of a band performing, with a focus on the drummer. The TV emanates rings of sound in various sizes, which pulse energetically and travel in all directions to fill the space, indicating use of the Dolby Atmos feature.

Dolby Atmos®

Next-level Dolby Atmos with top channel speakers

Samsung's new top channel speakers deliver a next-level surround sound experience. Together with Dolby Atmos, the top channel speakers deliver multi-dimensional audio that immerses you deep into the action.

Only sound from the Soundbar was activated when Q-Symphony was off, but sound from both the TV and Soundbar turned on when Q-Symphony turned on.

Only sound from the Soundbar was activated when Q-Symphony was off, but sound from both the TV and Soundbar turned on when Q-Symphony turned on.

Q-Symphony

TV and soundbar orchestrated in perfect harmony

Surround yourself with sound from your TV and Soundbar orchestrated in harmony. Q-Symphony technology allows TV and soundbar speakers to operate simultaneously for a better surround sound effect, without muting the TV speakers.

* Check for Q-Symphony compatibility on soundbar product specifications.* Soundbar sold separately.

A boat is making a circular motion on the water. OTS+ technology is tracking the action of the boat as it moves.

A boat is making a circular motion on the water. OTS+ technology is tracking the action of the boat as it moves.

OTS+

Dynamic, realistic sound that tracks every action

With 4.2.2ch built-in speakers and AI-powered action-tracking sound, you can experience vividly realistic 3D audio that puts you in the middle of the action.

Active Voice Amplifier Pro

AI-powered voice enhancement lets you catch the dialogue without distractions

AI-powered audio enhancement technology makes dialogue crystal clear by analyzing background sounds, voice clarity and ambient noise to isolate voices from other sounds. Enjoy an unparalleled audio experience with clear dialogue even in distracting environments.

* This feature can be activated in the TV Menu > Intelligent Mode > Active Voice Amplifier Pro. The default setting of Active Voice Amplifier Pro is Off.

Soundwaves beneath the TV change in shape as the TV sound adapts to the dialogue, orchestra and soccer game being displayed.

Soundwaves beneath the TV change in shape as the TV sound adapts to the dialogue, orchestra and soccer game being displayed.

Adaptive Sound Pro

Authentic sound as the artist intended, remastered with AI audio processing

Adaptive Sound Pro optimizes sound by considering the characteristics of both your room and audio content. Experience improved voice clarity and vivid yet balanced sound just as the creators intended, thanks to AI audio processing that extracts and processes sound objects.

* This feature can be activated in the TV Menu > Intelligent Mode > Adaptive Sound Pro. The default setting of Adaptive Sound Pro is Off.

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SmartThings

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Using SmartThings, an icon of the built-in hub on Samsung TV connects to other icons of various connected home devices in a living room, such as the AC, lights, oven, robot vacuum and air purifier.

Using SmartThings, an icon of the built-in hub on Samsung TV connects to other icons of various connected home devices in a living room, such as the AC, lights, oven, robot vacuum and air purifier.

Built-in SmartThings Hub

Seamlessly connect your smart devices with your TV

With a built-in SmartThings hub in your TV, you can seamlessly connect and control smart devices compatible with Matter and HCA standards, without needing any additional device. You can even get notifications about the status of your smart devices straight from the TV screen.

3D Map View

Your TV as the control center of your home and IoT devices

Better manage your home by intuitively monitoring and controlling your home appliances and IoT devices from a 3D map of your house. Easily view and get notifications on the status of your smart devices on your TV screen.

* Image is simulated and for illustration purposes only. UI is subject to change without prior notice.

Multi View

See it all on one screen

Watch what's on TV and your mobile on the same screen at the same time. Whether it's live stats for sports or cheat videos for games, simply connect your phone and multi-screen like never before. You can also enjoy optimized multi-tasking and watch content simultaneously.

* Number of available views and supported apps/sources depends on the TV model and can be updated without notice. Requires Samsung account.* Supports Android OS and iOS based smartphones in Q70D↑ models.* Multi View for mobile is available on Android 4.2 version or higher. For iOS devices, AirPlay is supported on iOS 12.3 or later.* The actual UI may differ from the image shown.

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Design

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A light traces the edges of Samsung OLED as it turns to showcase it's impossibly slim profile sitting neatly on top of a console.

A light traces the edges of Samsung OLED as it turns to showcase it's impossibly slim profile sitting neatly on top of a console.

Infinity One Design

Absolute beauty found in minimalism

Don't compromise elegance for an immersive viewing experience. This gorgeous Infinity One Design takes sophistication to the next level with its impossibly slim profile.

The One Connect Box is on a table. Its various ports on the back are zoomed in. The Attachable One Connect Box is attached to the back of the OLED TV to minimize clutter.

The One Connect Box is on a table. Its various ports on the back are zoomed in. The Attachable One Connect Box is attached to the back of the OLED TV to minimize clutter.

Attachable One Connect

A clutter-free solution that attaches to your TV

Whatever your installation environment, Attachable One Connect helps you to minimize cable clutter.

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Security & sustainability

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Samsung Knox Security

Your privacy. Secured.

Your privacy is now secured on Samsung TVs. Your sensitive data such as pin codes or passwords are protected by multiple layers of software and hardware. Also, Samsung Knox Security secures the home IoT devices connected to your TV and automatically blocks execution of unauthorized malicious apps or access to phishing sites. Lastly, Samsung’s dedicated security team helps keep your TV safe with regular updates.

* Secured by Knox’ applies to Samsung TVs powered by Tizen®, launched since 2015.* Security software update is guaranteed for at least three years from product launch.* Latest software update is required.

When AI Energy Mode is off, the surroundings around the TV appear bright. A smartphone screen displaying AI Energy Mode pops up, and it switches from Off to On. With adaptive brightness and AI Energy Mode activated, the energy level decreases significantly, and the scale shifts from day to night.

When AI Energy Mode is off, the surroundings around the TV appear bright. A smartphone screen displaying AI Energy Mode pops up, and it switches from Off to On. With adaptive brightness and AI Energy Mode activated, the energy level decreases significantly, and the scale shifts from day to night.

AI Energy Mode

Saves energy with intelligent analysis

Energy saving is made easy with SmartThings. By turning on AI Energy Mode, your TV auto-detects surrounding light levels and analyzes usage behaviors to adjust the brightness, which helps in reducing overall energy consumption. It also analyzes TV content scene-by-scene to subtly adjust brightness where possible, to cut down on energy consumption.

* Energy saving rate may vary by regions, models, sizes, viewing conditions or types of content.  * Products shipped in Eco Mode have some AI Energy Mode functions enabled by default, so energy saving levels by turning on AI Energy Mode may appear lower compared to Standard Mode.* AI Energy Mode does not work with Game Mode.* Energy savings based on internal test results and may vary depending on content being displayed and surrounding brightness levels.

SolarCell Remote

A remote control made with recycled materials and charged by sunlight and indoor lighting

With a solar panel on its back that you can use for charging, you no longer need to use disposable batteries for SolarCell Remote, as they are not the best for the environment.

* To charge the remote with solar energy, set the TV remote down with the solar panel facing up. Place it in your living room while your lights are turned on, or you can place it near a window where it will soak in natural sunlight.* In case the remote's battery is depleted, you can charge it using a USB-C cable. To check the remaining battery level of the remote control, refer to the TV Menu (Settings > General & Privacy > Power & Energy Saving > Available Remote Battery).* The design and button layout of the SolarCell remote may vary depending on the region.* SolarCell Remote in 2024 TV models contains a minimum of 24% recycled plastic (based on weight of total plastic)

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Sound Wow together

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Premium Q-Series Soundbar

Complete Wow theater experience

Ultra Slim Soundbar

Impossibly slim yet powerful

Essential B-Series Soundbar

Elevate sound that powers your TV experience

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