Brand Identity

Brand Identity

The story of
Samsung brand

The story of Samsung brand

Who we are and what drives us

Brand Story

Who we are

Heritage

Where it all began

See how we express our unique spirit as
the relentless pioneer

Logo

How we define ourselves

There's Samsung lettermark on Suwon Digital Campus Central Gate. There's Samsung lettermark on Suwon Digital Campus Central Gate.

Color & Typography

How we express ourselves

From the left side of image, there are vertical stripes of Samsung blue, black, white, and illustrative colors of Samsung. Next the stripes of colors, AaBbCc is written in black square. From the left side of image, there are vertical stripes of Samsung blue, black, white, and illustrative colors of Samsung. Next the stripes of colors, AaBbCc is written in black square.

Sound

Wherever you meet us

There are neon-colored square bars stacked up in 6 columns. There are neon-colored square bars stacked up in 6 columns.