Lifestyle TVs
More than just a TV
The opportunity to express yourself. In your space, your own unique way.
Video starts with question 'What defines your lifestyle? More than just a TV, the choices I make, make me who I am. What is your choice?' Faces of 6 people come out in order and in the last shot, a collage of all 6 people's faces appear on the screen.
Which Lifestyle TV is right for you?
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Uniqueness
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Screen Size
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Colour
- Uniqueness : Personal Art Gallery
- Screen Size : 75" / 65" / 55"
- Colour : Black (Customisable bezels in brown, teak, white, brick red)
- Uniqueness : Iconic design by The Bouroullec brothers
- Screen Size : 55" / 43"
- Colour : White
For more information, please check the detail page of each product.
The Frame
Make your own TV
Designed to look like a slim picture frame, you can access over 1,600 pieces of world-renowned artworks on the Art Store and enjoy them with our new Matte Display.
The Frame is placed on a stand displayed next to pictures on a wall. A corner of a customizable frame is on display and keeps changing its bezels.
* Tri-pod stand not available in South Africa.
The Freestyle
Unexpected joy everywhere
The Freestyle is everything you want in a projector and more. The 180 degree design gives you the flexibility to project your content to any surface. The premium 360 sound also makes it a delight to use as you enjoy all Smart TV features.
The Freestyle is projecting an image at a party with many people. A group of people are lying down projecting an image on the ceiling. The Freestyle rotates 180 degrees in the middle with a lot of hands alternating holding The Freestyle. 2 people are at an outdoor area projecting a movie via The Freestyle.
The Serif
Unconditionally Beautiful
With its signature ‘I’ profile, The Serif looks great from all angles so it will look beautiful anywhere in your home - with or without the detachable stand. Thanks to QLED and Matte Display technology, you can watch your favourite content in 4K resolution with drastically reduced glare.
The Serif is placed on a stand next to a table full of food. The Serif is placed on a stand next to a chair. The Serif is placed on top of a table without a stand. The Serif is placed on a stand facing a table.
The Premiere
Launch your private cinema in 4K triple laser
The Premiere brings theater-like quality entertainment to your home with the ultra-bright triple laser that expands up to 130 inches and powerful room-filling sound. Enjoy a Smart TV experience with certified OTT services in 4K resolution.
* Actual Product may differ from image shown. Please see our product gallery.
Accessorise your Lifestyle TVs.
Discover the accessories to match your TV and optimise your viewing experience.
TV and accessories sold separately.
Customisable Frame
The Freestyle Skin and Cradle
Help me choose
Discover your ideal TV and make it yours in a few simple steps.
