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0% Interest now available when you shop with your VISA and MASTERCARD credit card. Ts and Cs apply
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0% Interest now available when you shop with your VISA and MASTERCARD credit card. Ts and Cs apply

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More than just a TV

The opportunity to express yourself. In your space, your own unique way.

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Video starts with question 'What defines your lifestyle? More than just a TV, the choices I make, make me who I am. What is your choice?' Faces of 6 people come out in order and in the last shot, a collage of all 6 people's faces appear on the screen.

Which Lifestyle TV is right for you?

  • Uniqueness

  • Screen Size

  • Colour

The Frame The Frame
The Frame
  • Personal Art Gallery
  • 75" / 65" / 55"
  • Black (Customisable bezels in brown, teak, white, brick red)
The Freestyle The Freestyle
The Freestyle
  • Portable Smart Projector
  • 30"~100"
  • White
The Serif The Serif
The Serif
  • Iconic design by The Bouroullec brothers
  • 55" / 43"
  • White
The Premiere The Premiere
The Premiere
  • Private Home Cinema
  • Up to 120" / 130"
  • White

For more information, please check the detail page of each product.

The Frame

Make your own TV

Designed to look like a slim picture frame, you can access over 1,600 pieces of world-renowned artworks on the Art Store and enjoy them with our new Matte Display.

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Shop The Frame
The Frame is placed on a stand displayed next to pictures on a wall. A corner of a customizable frame is on display and keeps changing its bezels.

* Tri-pod stand not available in South Africa.

The Freestyle

Unexpected joy everywhere

The Freestyle is everything you want in a projector and more. The 180 degree design gives you the flexibility to project your content to any surface. The premium 360 sound also makes it a delight to use as you enjoy all Smart TV features.

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The Freestyle is on display. All Round Design, Instant Setup, Premium 360 Sound, Smart TV Experience are introduced as The Freestyle's Top 4 features.
Shop The Freestyle
The Freestyle is projecting an image at a party with many people. A group of people are lying down projecting an image on the ceiling. The Freestyle rotates 180 degrees in the middle with a lot of hands alternating holding The Freestyle. 2 people are at an outdoor area projecting a movie via The Freestyle.

The Serif

Unconditionally Beautiful

With its signature ‘I’ profile, The Serif looks great from all angles so it will look beautiful anywhere in your home - with or without the detachable stand. Thanks to QLED and Matte Display technology, you can watch your favourite content in 4K resolution with drastically reduced glare.

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Shop The Serif
The Serif is placed on a stand next to a table full of food. The Serif is placed on a stand next to a chair. The Serif is placed on top of a table without a stand. The Serif is placed on a stand facing a table.

The Premiere

Launch your private cinema in 4K triple laser

The Premiere brings theater-like quality entertainment to your home with the ultra-bright triple laser that expands up to 130 inches and powerful room-filling sound. Enjoy a Smart TV experience with certified OTT services in 4K resolution.

Learn more Shop The Premiere

* Actual Product may differ from image shown. Please see our product gallery.

Accessorise your Lifestyle TVs.

Discover the accessories to match your TV and optimise your viewing experience.

See all accessories

TV and accessories sold separately.

Customisable Frame

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The Freestyle Skin and Cradle

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* Key feature may different from Key Spec.

* Images are for illustration purposes only and the accessories are sold separately.

* Features and specifications are subject to change without prior notification and may vary per country, please check in store for more details.

1. Certain features require express consent for the collection and use of personal information. Some features may require additional accessories (sold separately). Certain features, apps and services may not be available on all models and in all regions and are subject to change without notice. Internet connection required. Data, subscription or other charges may apply. Certain features are available only on free to air channels and/or require a Samsung Apps account.

2. Each speaker must be connected to a mains power supply. Wireless access to content requires a Wi-Fi network, compatible smart phone and Samsung Hub, sold separately. App must be downloaded. Data charges may apply. Usage may be subject to third party agreements. Samsung takes copyright seriously. Only share content that you own or have the right to share.

3. An NFC-enabled compatible device is required. NFC App may need to be downloaded.

4. To view in 3D, a 3D TV and 3D glasses are required.

5. Evolution Kit sold separately. It will enhance your smart features to the levels of the corresponding year of launch of your Evolution Kit. Only the software and processing hardware will be upgraded; other hardware will not be upgraded. Evolution Kit may not support certain apps and functions previously installed or available on your TV. Please check www.samsung.com for more details before purchasing the Evolution Kit. Based on currently determinable UHD connectivity, broadcasting and Blu-Ray standardization initiatives. TV panel cannot be upgraded and may differ from future standards.

6. UHD Upscaling - Performance may vary depending on source content.