Meet G·NUSMAS, the curious extraterrestrial
The whimsically brilliant Samsung engineer from outer space.
I accidentally stumbled
upon this Earth!
My name is G·NUSMAS. I’m from Nowus-129, a planet that is 100 million light years away. It’s always fun and exciting there! So how did I end up on Earth? Well, it all happened in a flash! I snuck into a spaceship, and I saw a button that said, ‘DO NOT PRESS UNDER ANY CIRCUMSTANCES’. How was I supposed to know it was the launch button?
I’m no stranger,
I’m from Nowus-129!
After flying 100 million light years, I landed on this bluish-greenish blob called Earth. To be more specific, I found myself at the Samsung campus in Suwon. At the entrance, I saw a sign that read: “No strangers allowed”. But then I thought to myself, “I’m not a stranger. I’m just.. from a different planet!”
So I unlocked the doors with my antennae, and guess what I saw? A room full of the coolest things! I was obsessing over all the fun stuff when someone suddenly tapped me on the shoulder - and made me an offer I simply couldn’t refuse. He said he would fix my broken spaceship if I worked with him at Samsung!
Dance like nobody’s watching, even when you’re working
Having become an official employee of Samsung, G nusmas finds the lab a little too quiet. Workers are seen intently focused on their laptops at their desks in a research center. A small, whimsical-looking blue alien is standing on a desk. G nusmas has two antennae, two big eyes, and is wearing a two-piece space uniform that consists of a blue top with pink details, and white pants. He stretches and yawns. Then looks into the camera with a big smile and jumps into a dance as upbeat music plays. He sings his name with the music and dances across the long desk ask Samsung engineers are working. A worker with headphones looks at G nusmas with an annoyed expression. G nusmas stops mid-dance when he notices the colleague staring. Back to work. (Discover more at Samsung.com) In capital letters, g middle-dot nusmas. The letters that spell out g nusmas reverse to create the Samsung logo.
Now I'm a top secret engineer at Samsung! But it seems a bit too quiet for me here, compared to what I'm used to from my home planet Nowus-129. Let's spice things up and have some fun! Are you ready? Drop the beat!
The whole world’s my stage!
This office is not big enough for me to show you all the exciting things I can do. So I wondered, is there a bigger stage for me? Then it hit me: my stage could be anywhere I want it to be! A desk, a curved monitor, a smartphone, or an air purifier. The Earth or outside of Earth — wherever I choose to roam! One step, two step, three step, four! I never knew Earth was such a fun place.
As a member of Samsung Lab, G nusmas reveals his hidden dance superpowers that let him swing in and out of products. G nusmas is seen dancing to music on an office desk. He jumps to the top of a curved monitor with an outer space background, appears to dive into the display and slide out the other end as the curved monitor rotates to a horizontal position. Next, he drops into the Cover Screen of a Galaxy Z Flip4, where he continues his dance. Next, he is seen on the panel of an air purifier in a pixelated form, still dancing. He leaps from the air purifier back to the top of the desk. He concludes his dance as the music ends, then winks at the camera with a smile. Come and join my stage! (*Device and screen images simulated for illustrative purposes) (Discover more at Samsung.com) In capital letters, g middle-dot nusmas. The letters that spell out g nusmas reverse to create the Samsung logo.
I want to meet all you Earthlings out there!
I may not look like you, with my huge eyes and blue antennae. But I hope that doesn’t scare you! When I told my Samsung friends about wanting to meet more Earthlings, they said, “G·NUSMAS, you may be a bit clumsy and goofy sometimes, but you’re so endearing. We have no doubt everyone will love you.”
"Everyone"? That’s it! I’m going to meet all the Earthlings on this planet that I can find! My journey starts now, so see you all soon!
Missing planet Nowus dash one two nine, G nusmas looks up at the stars and whistles a tune to feel better! As melancholy music plays, G nusmas is seen sitting and dangling his feet over the ledge of a high rise building overlooking the Samsung campus. He looks up wide-eyed at the stars that are shining brightly in the night sky. begins to whistle with the slow beat of the song. As he whistles, he calmly strokes his antennae. A shooting star flies across the sky. When the song ends, he smiles at the camera and concludes whistling. See you soon, Earthlings! (Discover more at Samsung.com) In capital letters, g middle-dot nusmas. The letters that spell out g nusmas reverse to create the Samsung logo.
*Device and screen images simulated for illustrative purposes.
