![Iconic 360 I-shaped Design](/us/smg/us/smg/content/dam/IconLibrary/360-All-Round-Design_Icon_WhiteBG.svg)
Iconic 360 I-shaped Design
![Matte Display](/us/smg/us/smg/content/dam/IconLibrary/04_Matte-Display_Icon_White-BG.svg)
Anti-Reflection with Matte Display
![METAL FLOOR STAND](/us/smg/us/smg/content/dam/IconLibrary/Detachable-Floor-stand-Icon_WhiteBG.svg)
Detachable Easel Stand Included
![Samsung Tizen OS](/us/smg/us/smg/content/dam/IconLibrary/SamsungTizenOS_WhiteBG.svg)
Samsung Tizen OS
• Designed by the award-winning Paris-based duo Ronan and Erwan Bouroullec, this TV serves as an iconic centerpiece for any space.
• Enjoy more screen visibility with virtually no light reflection.
• The Serif isn’t meant to be boxed in—or just up against the wall. With the elegant easel stand, it graces any place or space.
• It’s a hit—even when it’s off. When you’re not using it to watch, The Serif will turn your typical TV experience into bold, artful décor with beautiful backgrounds.²
• Discover your must-have apps and streaming services all just a few clicks away.³