Measurement & Insights Measurement & Insights

Measurement & Insights

Powered by the industry’s #1 TV viewing data set

 

 

 

 

 

 

 

Measurement & Insights

 

 

 

Powered by the industry’s #1 TV viewing data set

Marketplace Trends & Viewership
Insights

Marketplace Trends & Viewership
Insights

Navigate the evolving streaming landscape with our latest marketplace trend reports and viewership insights. With viewing data derived from over 235 Million Smart TVs globally, our unrivaled consumer insights will help you level up your media strategy so you can optimize reach and minimize wasted budget.

Navigate the evolving streaming landscape with our latest marketplace trend reports and viewership insights. With viewing data derived from over 235 Million Smart TVs globally, our unrivaled consumer insights will help you level up your media strategy so you can optimize reach and minimize wasted budget.

Decoding FAST

Free Ad-Supported Streaming TV (FAST) has quickly taken hold as an important viewing option for streaming TV viewers. As one of the fastest growing viewing options, FAST is attracting new talent, content, and distributors, but there are still as many questions as there are answers. In our newest Insights report, we unpack everything you need to know about FAST – what it is, who is watching it, what content is available and what the key opportunities are for marketers in the present and the future.

Decoding FAST

Free Ad-Supported Streaming TV (FAST) has quickly taken hold as an important viewing option for streaming TV viewers. As one of the fastest growing viewing options, FAST is attracting new talent, content, and distributors, but there are still as many questions as there are answers. In our newest Insights report, we unpack everything you need to know about FAST – what it is, who is watching it, what content is available and what the key opportunities are for marketers in the present and the future.
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Decoding FAST

The Streaming Index: Spotlight on Churn

As Americans shift their TV viewing behavior from linear to streaming, they are adopting new behaviors. Linear TV viewers regularly watch more than a dozen linear channels, but streaming viewers use just 3–4 apps on a monthly basis. Competition for viewers’ attention has become fierce as app publishers work to keep users from churning out of their environments. In our Spotlight on Churn, we analyze the current state of streaming churn, offering actionable insights for streaming apps looking to maximize engagement and mitigate churn.

The Streaming Index: Spotlight on Churn

As Americans shift their TV viewing behavior from linear to streaming, they are adopting new behaviors. Linear TV viewers regularly watch more than a dozen linear channels, but streaming viewers use just 3–4 apps on a monthly basis. Competition for viewers’ attention has become fierce as app publishers work to keep users from churning out of their environments. In our Spotlight on Churn, we analyze the current state of streaming churn, offering actionable insights for streaming apps looking to maximize engagement and mitigate churn.
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The Streaming Index: Spotlight on Churn

Gamers in the Age of Streaming

As the overall TV landscape continues to move to a streaming environment, gamers are leading the charge and not looking back. Samsung Ads’ newest whitepaper, Gamers in the Age of Streaming, leverages Samsung’s ACR viewership data - the largest single source of data in the industry, to examine gamer behaviors and trends and motivations during this new era of streaming.

Gamers in the Age of Streaming

As the overall TV landscape continues to move to a streaming environment, gamers are leading the charge and not looking back. Samsung Ads’ newest whitepaper, Gamers in the Age of Streaming, leverages Samsung’s ACR viewership data - the largest single source of data in the industry, to examine gamer behaviors and trends and motivations during this new era of streaming.
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Gamers in the Age of Streaming
Justin Evans, Global Head of Analytics & Insights

"The advantage of being a media company with rich data is that you can actually action on the data. When we measure a campaign for a client, that’s not the end of the story. We’re able to turn around and say, you missed 40% of your audience, now we’re going to go help you find them.”

— Justin Evans, Head of Analytics & Insights