Samsung Ads at NewFronts 2021: Unlocking the Power of the Samsung Ecosystem
High Value Audiences, Content Discovery, and New Ad Experiences Make Reach and Results Easier than Ever.
At NewFronts 2021, Samsung Ads shared the playbook for the next generation of TV advertising. Through its Samsung device-powered ecosystem, advertisers can now reach high-value audiences in a way that creates better viewing experiences for the consumer—while delivering the measurement and results brands have come to expect.
Moreover, it’s not just about what advertisers can buy, but how they buy it. Now brands and advertisers can use Samsung DSP to easily plan, optimize and measure their campaigns with the full transparency and “hands-on-keyboard” control of a DSP.
Some of the main takeaways from the presentation include:
Reaching a large and highly desirable audience
One of Samsung Ads’ biggest advantages is that it allows brands and advertisers to tap directly into the Samsung household. Samsung Ads reaches 50M Smart TVs across the US, the largest video data set in the country. Billions of people use Samsung devices to navigate their day-to-day—across devices in the household from Smart TVs to mobile phones.
These audiences are often just what advertisers are looking for -- with demographic data that indicates high-value households reporting an array of interests from travel to cooking to fitness and spending time with family. As audiences fragment across devices and platforms, the Samsung device-powered household is one place this large and devoted population comes together.
Innovating toward better content discovery and ad experiences
Content Discovery may be a buzzword for 2021, but it’s been front & center on Samsung Smart TVs for years. Each unit features a built-in Smart Hub—an easily navigable “home screen” style interface that provides viewers with recommended content, user-friendly search, and instant access to apps, OTT streaming shows, and good old-fashioned linear TV. The hub has seen a 70% boost in engagement over the last year.
In addition, Samsung Ads announced two exclusive native ad experiences—Samsung Discovery Masthead and 1st Screen Plus—both of which enable advertisers to reach users organically when they’re in the content discovery process.
As Mike Law, President of Amplify and one of the guest speakers in the presentation noted,
At NewFronts 2021, Samsung Ads shared the playbook for the next generation of TV advertising. Through its Samsung device-powered ecosystem, advertisers can now reach high-value audiences in a way that creates better viewing experiences for the consumer—while delivering the measurement and results brands have come to expect.
Moreover, it’s not just about what advertisers can buy, but how they buy it. Now brands and advertisers can use Samsung DSP to easily plan, optimize and measure their campaigns with the full transparency and “hands-on-keyboard” control of a DSP.
Some of the main takeaways from the presentation include:
Reaching a large and highly desirable audience
One of Samsung Ads’ biggest advantages is that it allows brands and advertisers to tap directly into the Samsung household. Samsung Ads reaches 50M Smart TVs across the US, the largest video data set in the country. Billions of people use Samsung devices to navigate their day-to-day—across devices in the household from Smart TVs to mobile phones.
These audiences are often just what advertisers are looking for -- with demographic data that indicates high-value households reporting an array of interests from travel to cooking to fitness and spending time with family. As audiences fragment across devices and platforms, the Samsung device-powered household is one place this large and devoted population comes together.
Innovating toward better content discovery and ad experiences
Content Discovery may be a buzzword for 2021, but it’s been front & center on Samsung Smart TVs for years. Each unit features a built-in Smart Hub—an easily navigable “home screen” style interface that provides viewers with recommended content, user-friendly search, and instant access to apps, OTT streaming shows, and good old-fashioned linear TV. The hub has seen a 70% boost in engagement over the last year.
In addition, Samsung Ads announced two exclusive native ad experiences—Samsung Discovery Masthead and 1st Screen Plus—both of which enable advertisers to reach users organically when they’re in the content discovery process.
As Mike Law, President of Amplify and one of the guest speakers in the presentation noted,
