To drive results in today's TV landscape, advertisers must do more than reach their target audiences with timely ads where they're most engaged. They also have to align their messaging with brand-safe, relevant content. Surveys show that viewers are more likely to pay attention and take action when ads relate to the programs they’re watching.1 But with so many programs out there, it can be challenging for advertisers to hit the mark.
Samsung Ads’ Content Collectives offers a simple solution. These curated channel bundles on Samsung TV Plus — Samsung’s free ad-supported television service (FAST) — create a brand-safe, premium environment for advertisers. Content Collectives includes 188+ channels that together provide a reach of 30+ million monthly impressions. While CTV offers sophisticated targeting and optimization tools, advertisers can’t afford to miss out on the benefits of contextual advertising.
Captivate your audience
Contextual ads are more memorable and effective. A recent survey found that 82% of consumers prefer to see ads that fit in with the shows they’re watching.2 That same group is 39% more likely to act on those ads.3 Contextual ads also boost aided brand awareness by 2.5-4x.4 With contextual advertising, advertisers aren’t just messaging their ads — they’re building deeper levels of trust and connection with their customers.
Target accurately and efficiently at scale
Contextual targeting is more precise and cost effective, especially when a household contains different demographics. A brand looking to reach adult males doesn’t benefit from an ad impression delivered during children’s programming. With Content Collectives, advertisers can select only those channels that appeal to their intended audiences.
“Advertisers can use Content Collectives to reach exactly the right viewers when they’re in the best space to receive the messaging, aligning with the content they are engaging in,” says Heather Rafferty Savatta, head of go to market & performance for Samsung Ads.
Choose from a wide range of content
Content Collective channels span all major types of content across Samsung TV Plus, and Samsung Ads has rich data on who’s watching:
● Entertainment Content Collective reaches 9 million monthly viewers and includes pop culture, TV and entertainment news. Viewers spend 192 minutes streaming per day, and 77% of these viewers have a college degree or higher.
● News Content Collective reaches 6.7 million monthly viewers and includes Today All Day, ABC News Live and BBC channels. Viewers spend 203+ minutes streaming per day, and 78% of these viewers have a college degree or higher.
● Lifestyle Content Collective offers reality programming that appeals to DIY fans, cooking enthusiasts and entertainment lovers. It reaches 4.5 million monthly viewers and includes This Old House, Kitchen Nightmares and Hell’s Kitchen. Lifestyle viewers are mostly women (69%), and viewers spend 197 minutes streaming daily.
● Sports Content Collective offers programming for sports of all kinds and reaches 2.5 million monthly viewers. Viewers spend 214 minutes streaming per day, and 76% have a college degree or higher. Channels include CBS Sports, MotorTrend Fast TV and GolfPass.
“Own the moment” — and amplify the message
Tap into consumer excitement around special events by combining Content Collectives with sponsorship opportunities. Celebrate Valentine’s Day or The Masters Tournament with a high-impact ad experience combined with a relevant channel bundle. When Content Collectives is combined with a sponsorship, it drives further action — for example, boosting website visits by 200%.5
With Content Collectives, advertisers can reach highly engaged audiences at scale using innovative ad formats designed to drive action.
Learn more about advertising on Samsung’s FAST service, Samsung TV Plus. Contact us today.
1-3 Connatix, “Consumers Are Watching; Here’s How They Want Their Video Ads,” Sept 2023.
4-5 Samsung proprietary – TV Plus Player data.