Announcing new content and innovations designed to drive full-funnel outcomes

Samsung Ads held our 2024 NewFront presentation on Tuesday, April 30th at Lavan Midtown in New York City.

Our key takeaway? Samsung Ads leads where it matters most for YOU. Our massive connected universe and unrivaled engagement uniquely enables us to reach leaned-in consumers at the right time, with the right message, on the right screen. By combining the power of our insights with our scale, audiences, and ecosystem, Samsung Ads uniquely stands out from the crowd as a partner positioned to deliver better business outcomes for your brand.

Highlights from our presentation include:

Expanded Samsung TV Plus Content & Partnerships

We’re continuing to invest in Samsung TV Plus, our industry-leading AVOD and FAST service, with the genres that matter most to our viewers and advertisers, including new content across sports, multicultural, kids, music, creator content and news.

New Gaming Innovations for TV & Mobile

We’re taking the power of our gaming innovation to advertising breaks with Game Breaks, a suite of solutions that transform the ad break into an interactive experience, providing deeper engagement. The first Game Break available is The Six: a game of six trivia questions, playable directly on your TV through your Samsung remote.

We’re also launching Rivals Arena, a cinematic card game that players can exclusively access from the Samsung home screen or Gaming Hub using their mobile devices.

Full-Funnel Solutions to Solve Your Biggest Challenges

We’re excited to share a new and updated suite of solutions designed to address the industry’s biggest challenges in a way that only Samsung can.
 

For top-funnel objectives, we’re launching Optimal Reach, a first-of-its-kind solution that expands on our leading ACR footprint and data signals to provide you with unmatched insight into your overall audience reach across linear and in-app streaming viewership, helping to drive effective incrementality.

To address lower funnel objectives, we’re expanding Smart Outcomes –our AI-powered suite of performance solutions. Our new Smart Acquisition solution continually optimizes to deliver the highest likelihood of conversion with your target audience.

We’re also launching two new Content Discovery solutions: Samsung Spotlight and Samsung Beacon to put your content front and center when viewing behavior is most likely to be influenced.

Want to learn more about what we unveiled this week at NewFronts? Download our handy NewFront announcements recap here or contact us today.