Pushing boundaries with Samsung Ads
Samsung Ads participated in key sessions at Advertising Week New York 2024 (Oct 7–10), covering topics like programmatic technology, connected TV (CTV) and leadership in the digital space. The event gathered the brightest minds in marketing, media and technology to explore innovations and workforce trends shaping the industry.
The takeaway? Samsung Ads offers innovative technologies and strategies to help marketers engage audiences, while fostering the type of supportive corporate cultures that drive growth — both within its organization and beyond.
“Ad Week New York is a marquee event for the advertising community, and each year proves that it’s essential we come together to envision and shape the future of our industry,” says Cathy Oh, VP, head of marketing for Samsung Service Business. “Discussing AI innovation, data, personalization, and new opportunities for marketers is crucial, as is focusing on strategies for advancing and expanding the expertise of our workforce.”
Highlights included:
Programmatic tech: The future of TV advertising
Joe Melaragno, head of revenue strategy & performance demand, joined a session presented by IAS on the Ad Week Media Stage discussing the evolution of programmatic advertising and why real-time, automated solutions are critical for effective, targeted advertising. Some key points:
● Rising CTV adoption: CTV adoption is surging, creating a multi-platform market with linear, digital stream and on-demand offerings. Different platforms working together to deliver consistently measurable results is essential in creating targeted and effective TV ads.
● Commitment to brand safety: Samsung Ad’s proprietary hardware, operating systems and services ensure brand safety and combat fraud as CTV becomes increasingly performance-driven.
● Future-proofing is essential: The next few years will be exciting as programmatic CTV budgets continue to shift and ad-supported streaming quality improves. Samsung Ads is well-positioned to help marketers stay ahead of the curve and navigate this evolving landscape.
The next wave of streaming and data
The Beet.TV Leadership Summit focused on innovations in the ad tech market, exploring the future of media investment, CTV, commerce media and data and identity. Courtney Howell, head of agency development, presented “The Future of Streaming — Innovation, AI and the Viewing Experience,” discussing how AI-driven ad formats can deliver more-impactful, relevant ads. The panel emphasized how Samsung Ads’ insights into Free Ad-Supported Streaming TV (FAST) platforms empower brands to target audiences with precision, optimizing both targeting and engagement.
Justin Evans, head of insights & analytics, joined a panel that examined “Data, Identity and Personalization in the Evolving CTV Landscape.” Participants discussed how Samsung Ads leverages first-party data and emerging technologies to create personalized, resonant experiences. As advertisers increasingly prioritize CTV, precise targeting and measurement tools are essential for driving better business outcomes.
Michael Scott, VP of ad sales and operations, presented at an Ad Week panel with Magnite which explored the breadth of data available in a streaming TV environment, new and effective means of data activation, and ways to leverage data and improve streaming TV advertising outcomes. Some highlights:
● Unmatched data and scale: With 75% of U.S. households owning a Samsung device and more than half a billion devices sold globally, Samsung provides advertisers with valuable insights into consumer behavior.
● Industry leadership: As the first TV OEM to join the U.S. Joint Industry Committee, Samsung supports cross-platform video measurement, leveraging its rich data to benefit multiple parties.
● Focus on performance and personalization: Samsung combines the best of TV and streaming to create a performance-driven CTV platform, offering solutions like mobile and web conversion to drive measurable results while prioritizing personalized advertising.
Women in leadership: Championing diversity
At the Female Quotient Equity Lounge, Courtney Howell facilitated an engaging discussion with a powerhouse group of Agency executives around "The Power of Prioritization,” exploring how setting boundaries can lead to success. At the lounge, Samsung ads executives stressed the importance of supportive work environments that empower leaders to focus on what matters, joining sessions like “Advocating for Yourself and Your Needs on Your Career Journey” and the “Lane to Legacy: Lasting Leadership.”
In partnership with TelevisaUnivision and as part of Hispanic Heritage Month, Aubriana Lopez — head of data, global product marketing — joined LatinX leaders at the She Runs It “Best of the Badass Bosses” breakfast to celebrate diversity and mentor rising talents.
Learn more
Learn how you can partner with Samsung Ads to navigate the ever-evolving digital landscape and benefit from the innovative technologies presented at Advertising Week NY 2024. Contact us today.
