>
  • CTV that proves its own ROI

    CTV that proves its own ROI

    Performance TV connects every impression to a measurable
    outcome — from the moment someone sees your ad to the
    moment they act on it.
    Let’s connect

    CTV that proves its own ROI

    Performance TV connects every impression to a measurable outcome — from the moment someone sees your ad to the moment they act on it.
    Let’s connect

Where proof meets performance

Where
proof meets performance

Samsung Ads reaches 3 in 4 U.S. TV households and pairs deterministic data with full-funnel measurement—so you can understand your audience, activate with precision, and prove every impression.

Samsung Ads pairs deterministic data with full funnel measurement, so every impression is understood, not assumed. With Samsung TV Plus at the center, you connect with streaming-first audiences in premium, ad-supported moments that drive real outcomes.

Where proof meets performance

Reach more of who matters.

Extend beyond duplicated impressions to incremental, high-value audiences. From the biggest screen to conversion, reach is built to drive real business outcomes.

Data you can stand behind.

Samsung’s first-party data delivers a clear view of reach—enhanced by your data and trusted partners to reduce duplication and support confident decisions.

Performance that holds up.

Tie exposure to outcomes with measurement built for accountability—so teams can validate impact and optimize with confidence.

Our solutions: Built to perform

Our solutions: built to perform

Our portfolio of advertising solutions converts Samsung consumers into your customers, delivering full-funnel performance with measurable impact. Unlock the full power of Samsung’s device ecosystem by combining solutions across creative,  context, to drive more consumer action, maximize engagement and deliver performance. 

Convert Samsung consumers into your loyal customers and drive measurable impact with our suite of end-to-end solutions. Unlock the full potential of Samsung’s device ecosystem by combining our solutions to inspire action, maximize engagement, and drive next-level performance.

Consumer reach
Unrivaled scale
Drive awareness and engage your audience with the world’s #1 TV brand and viewership data set.
Find your customers
Consumer reach
Creative
Engaging ad experiences
Foster a deep connection with your audience to inspire action across the funnel.
Increase impact
Creative
Context
Content-based ad solutions
Be seen where it matters most to engage the right audiences on Samsung TV Plus and beyond.
Maximize engagement
Context
Conversion
Performance solutions
Achieve your goals – from awareness to consideration to conversion – with performance solutions that boost ROAS.
Drive action
Conversion
Hit your goals
  • Find your customers

    Samsung TV Plus: Where your customers are watching TV

    Samsung’s free, ad-supported streaming service is consumers’ go-to source for premium entertainment, accessible with the touch of a button on Samsung Smart TVs and Galaxy devices.

    As the #1 FAST service on Samsung TVs, Samsung TV Plus enables you to engage customers at scale to drive full-funnel performance within high-quality, brand-safe programming. With exclusive content like Conan O’Brien TV and Letterman TV, Samsung TV Plus offers hundreds of premium channels and thousands of movies and shows on-demand.
    Find your customers

    Samsung TV Plus: Where your customers are watching TV

    Samsung’s free, ad-supported streaming service is consumers’ go-to source for premium entertainment, accessible with the touch of a button on Samsung Smart TVs and Galaxy devices.

    As the #1 FAST service on Samsung TVs, Samsung TV Plus enables you to engage customers at scale to drive full-funnel performance within high-quality, brand-safe programming. With exclusive content like Conan O’Brien TV and Letterman TV, Samsung TV Plus offers hundreds of premium channels and thousands of movies and shows on-demand.
    Find your customers

Customer stories

Customer stories

How Crumbl reached a hungry audience at scale

Samsung Ads helped Crumbl connect with high-intent viewers at the moment that mattered most.

READ THE STORY

Jersey Mike’s drives in-store visits through connected TV

By reaching unduplicated audiences on Samsung TV Plus, Jersey Mike’s turned streaming exposure into real-world results.

READ THE STORY

Mercedes-Benz reaches high-income households where it counts

Samsung Ads helped Mercedes-Benz EQS find the premium audiences linear TV couldn’t reach — and prove the impact.

READ THE STORY

Paramount+ drives tune-in with Samsung’s streaming audience

Samsung Ads helped Paramount+ reach cord-cutters and streaming-first viewers already primed for premium content.

READ THE STORY

Marriott Bonvoy reaches luxury travelers at home

Samsung Ads connected Marriott with high-income, travel-intent households on the screen they trust most.

READ THE STORY

Resources for better reach

Resources for better reach

Is your CTV media plan actually working?

Is your CTV media plan actually working?

Use this 10-point audit to find where your current media plan may be leaving reach, efficiency and results on the table.
GET THE CHECKLIST
Close the gap between reach and results

Your biggest performance problem is the audience you’re not reaching

See how duplication, dark web traffic and the streaming shift are quietly draining your CTV budget — and what Samsung Ads does about it.
VIEW THE INFOGRAPHIC
Stop letting duplication drain your CTV budget

Stop letting duplication drain your CTV budget

The audiences your plan is missing aren’t gaps — they’re untapped revenue. This playbook shows you how to find them and redirect spend where it actually works.
DOWNLOAD THE PLAYBOOK
Is your CTV media plan actually working?

Is your CTV media plan actually working?

Use this 10-point audit to find where your current media plan may be leaving reach, efficiency and results on the table.
GET THE CHECKLIST
Close the gap between reach and results

Your biggest performance problem is the audience you’re not reaching

See how duplication, dark web traffic and the streaming shift are quietly draining your CTV budget — and what Samsung Ads does about it.
VIEW THE INFOGRAPHIC
Stop letting duplication drain your CTV budget

Stop letting duplication drain your CTV budget

The audiences your plan is missing aren’t gaps — they’re untapped revenue. This playbook shows you how to find them and redirect spend where it actually works.
SEE IT IN ACTION

Our blog: Your one-stop shop

Our blog: Your one-stop shop

Discover actionable insights, the latest industry news, and proven best practices for CTV advertising—all in one place. Get everything you need to know to level up your advertising strategy in today’s streaming-first TV era.
 

Discover actionable insights, the latest industry news, and proven best practices for CTV advertising—all in one place. Get everything you need to know to level up your advertising strategy in today’s streaming-first TV era.
 

Get inspired
TV’s Future Is Lower Funnel TV’s Future Is Lower Funnel

The $141 billion wake-up call: Why ad duplication isn’t inevitable

Duplication quietly burns double-digit percentages of CTV spend for most advertisers. Here’s how to find it — and redirect it toward audiences who haven’t seen your message yet.

The $141 billion wake-up call: Why ad duplication isn’t inevitable
Duplication quietly burns double-digit percentages of CTV spend for most advertisers. Here’s how to find it — and redirect it toward audiences who haven’t seen your message yet.
Read more
Streaming by Default Streaming by Default

TV’s Future Is Lower Funnel

CTV was built for awareness. Here’s why the most sophisticated advertisers are now using it to drive direct outcomes — and what that means for your media plan.

TV’s Future Is Lower Funnel
CTV was built for awareness. Here’s why the most sophisticated advertisers are now using it to drive direct outcomes — and what that means for your media plan.
Read more

Let's get started

Let's get started

Help us match you to the right Samsung Ads expert

Help us match you to the right Samsung Ads expert