About Us

Heritage

Heritage

Where it all began

Where it all began

What we began in 1969 has evolved and expanded through the decades. In Korean, the word ‘Samsung’ means “three stars” and the name carries the founder Lee Byung-chull’s vision for the company. The word ‘three’ represents large, plentiful, and strong while ‘star’ means bright, lofty and eternally shining.
Since then, we’ve been marching toward a whole universe of possibilities. We’re excited to share the heritage of our brand with you – the story of how it all unfolded. Come explore the milestones of our company and the evolution of our logo over the years.

In a white rectangle in yellow frame, there's old model of Samsung calculator on the year 1969 written in gray color In a white rectangle in yellow frame, there's old model of Samsung calculator on the year 1969 written in gray color

Arriving at a home near you

We gained our first global recognition in the 70’s as we started mass producing home appliances. We quickly became the top black-and-white TV manufacturer and set the stage to become a leader in semiconductor industry. The Three Stars which represents Samsung's vision were used in our previous logos until 1993.

In a gray circle, there are images of old models of Samsung refrigerator and black&white TV. In a gray circle, there are images of old models of Samsung refrigerator and black&white TV.

Small step for us, big leap for all

1980s was a dynamic era for the electronics industry and Samsung. We established two research and development centers which became the foundations of our global-leading technologies as of today. And to mark this beginning of new possibilities, we updated our logo to add a sense of incorporated image to the brand identity.

Two people at US Plant Dedication Ceremony held in 1994 are greeting each other in front of Korean and US flags. Two people at US Plant Dedication Ceremony held in 1994 are greeting each other in front of Korean and US flags.

Brand identity for advanced technology

In the 1990s, we introduced the world to many firsts: the world’s first 64M DRAM, digital TV, MP3 phone and more. To leave an impression of excellence on our global customers, we went through a whole new rebranding. After choosing blue as our brand color, we designed a new logo - white lettermark over a blue oval background.

There are an OOH billboard of Samsung oval mark in Times Square and plate of semiconductor. There are an OOH billboard of Samsung oval mark in Times Square and plate of semiconductor.

Simply iconic

Entering the digital age, we continued to make competitive products through constant innovation and cutting-edge technologies. But we are aiming higher. In commitment to becoming the leading global brand, we simplified our logo by removing the background oval and changing the lettermark to our signature Samsung Blue.

There are Zipel refrigerator, monitor, and an old flip phone named Anycall. There are Zipel refrigerator, monitor, and an old flip phone named Anycall.

Staying ahead of the curve

We’re not slowing down. We’re committed to building an even better experience for our customers and bringing more creativity into the world
with products such as the Galaxy Z series, Bespoke home appliances, and Lifestyle TVs. We will continue to push our boundaries with more personalized and tailor-made experiences for life to come.

In the black background, there are two Galaxy Fold phones. In the black background, there are two Galaxy Fold phones.

50 years and counting

As we continue our innovations in products, we solidify our leadership in the tech industry by investing in future technology like 5G/6G, AI, and robotics.
Throught our CI, the lettermark, our global presence is recognized and respected around the world.

There are 5 grey colored squares that contain Samsung products. On left side, there is big square that displays carved lettermark on Galaxy Z Flip3. On right side, there are 4 squares in quarter size of the big squres. In the 4 small squares, there are The Frame, Galaxy Book, BESPOKE refrigerator, and Samsung Grande AI laundry machine. There are 5 grey colored squares that contain Samsung products. On left side, there is big square that displays carved lettermark on Galaxy Z Flip3. On right side, there are 4 squares in quarter size of the big squres. In the 4 small squares, there are The Frame, Galaxy Book, BESPOKE refrigerator, and Samsung Grande AI laundry machine.