Playing video Playing video

*Upscaling may not apply to PC connection and Game Mode.

*Samsung TV has been ranked No.1 selling TV Brand for 18 consecutive years by Omdia.** Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.

*Requires SmartThings app, Internet connection, and SmartThings enabled devices.

Picture Quality

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Contrast Enhancer

Enhanced depth and colour

Enjoy striking images with enhanced depth and colour contrast ratio.

HDR

SDR

HDR powered by HDR10+

See depth and detail in every scene

High Dynamic Range opens up previously hidden depth and detail in the lightest and darkest scenes for a more lifelike viewing experience.

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Gaming Experience

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Gaming Hub

Where gaming comes together. No console required.

Samsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in on one place.* With no downloads, storage limits or console required, just turn on your TV and play.

*Internet connection, additional gaming service subscription and compatible controller required. **Content services and UI are subject to change without notice.

Motion Xcelerator

Stay one step ahead with smooth motion

Experience clear picture and smooth performance with Motion Xcelerator. Samsung’s clear motion rate algorithms predict and automatically compensate frames, so your picture adapts as fast as your game.

Auto Low Latency Mode (ALLM)

Auto Low Latency Mode (ALLM)

Auto Game Mode

Knows when you’re ready to play

With Auto Game Mode, your TV knows when you're ready to play so it automatically switches to minimise input lag and optimise picture settings. It's never been quicker to lose yourself in a fantasy world.

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Sound

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A person on a motorcycle is zipping past from one side to another. Built-in speakers follow the sound of the motorcycle as it moves.

A person on a motorcycle is zipping past from one side to another. Built-in speakers follow the sound of the motorcycle as it moves.

Object Tracking Sound LITE

Sound that tracks the action on-screen

Object Tracking Sound Lite chooses which of the TVs front speakers the sound comes through depending on where the action is happening on screen. So you can hear a car fly along your screen or the crowd cheering all around you.

Only sound from the Soundbar was activated when Q-Symphony was off, but sound from both the TV and Soundbar turned on when Q-Symphony turned on.

Only sound from the Soundbar was activated when Q-Symphony was off, but sound from both the TV and Soundbar turned on when Q-Symphony turned on.

Samsung Q-Symphony

Samsung TVs and soundbars play together in perfect harmony

Heighten your viewing experience with the benefit of great sound quality delivered from both the TV speakers and soundbar, at the same time. Get the audio experience your Samsung TV deserves.

* Check for Q-Symphony compatibility on soundbar product specifications. * Soundbar sold separately.

Adaptive Sound

Sound perfected to what you're watching

Whether you're watching sports, the news or the latest blockbuster, your audio needs are different. Adaptive Sound recognises the content on screen and adjusts the sound to what you're watching. Whether the director’s intent is to make you feel part of the crowd or centre stage, the TV will fulfil.

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Elevate your sound experience

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Cinematic Q-Series Soundbar

3D surround sound for the ultimate cinematic experience

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Ultra Slim Soundbar

Impossibly slim and packed with powerful sound

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Essential B&C-Series Soundbar

Hear more than just TV sound

See all

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Design

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Boundless Screen

Less frame, more picture

Gone are the days of a thick black border around your screen. The near bezel-less screen leaves you with less frame and more picture, for a more immersive experience.

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Why Samsung TV

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Samsung Knox

Your privacy. Secured. On Samsung TVs (Check the availability for your region)

Feel at ease with a multi-layered security solution shielding your data, such as pin codes and passwords. Even Home IoT devices connected to your TV are secured. Regular updates further fortify your TV, protecting it from harmful attacks.

* UI is subject to change without prior notice.* Samsung Knox applies to Samsung TVs powered by Tizen®, launched since 2015.* Security software update is guaranteed for at least three years from TV product launch.* Latest TV software update is required.

When AI Energy Mode is off, the surroundings around the TV appear bright. A smartphone screen displaying AI Energy Mode pops up, and it switches from Off to On. With adaptive brightness and AI Energy Mode activated, the energy level decreases significantly, and the scale shifts from day to night.

When AI Energy Mode is off, the surroundings around the TV appear bright. A smartphone screen displaying AI Energy Mode pops up, and it switches from Off to On. With adaptive brightness and AI Energy Mode activated, the energy level decreases significantly, and the scale shifts from day to night.

AI Energy Mode

Energy savings with AI Energy mode and SmartThings (Check the availability for your region)

With AI Energy Mode, you can conserve power and track your savings. Surrounding light levels are automatically detected and analyzed to adjust the brightness, reducing overall power consumption.

* AI Energy Mode is exclusive to 2023 new models of CU7000↑ and 32" LS03C. The actual power reduction may vary by model and is based on internal testing. It is supported only in certain regions. The SmartThings app is required to utilize AI Energy Mode. Please note that AI Energy Mode does not support Game, Intelligent, Art, Screen Mirroring, Ambient or Retail Mode. For NA, LATAM, KR, SE Asia, SW Asia: In environments where the surrounding light exceeds 120 lux, certain aspects of the AI energy-saving feature may not function, resulting in reduced energy savings. For EU, CIS, Africa: In environments where the surrounding light exceeds 80 lux, certain aspects of the AI energy-saving feature may not function, resulting in reduced energy savings. Energy saving rate may vary according to regions, models, sizes, viewing conditions or types of content.

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