Make your own TV

The Frame is a stunningly slim TV that you’ll want to watch even when it’s off. More than just a TV – it’s a glare-free canvas that can be endlessly transformed to showcase the things you love in your home, inspiring you to reinvent your everyday space.

*Wires not shown. Customisable bezel sold separately.

Top 4 Features

Matte Display

A glare-free* viewing experience

Modern Frame Design

Designed to look just like a picture frame

QLED 4K Technology

Naturally bright and colourful picture

Art Mode

TV when it’s on, art when it’s off

Art

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Bringing world-class galleries to you

Art Store

With an Art Store subscription* you can curate your own personal art collection with a growing library of over 2,500 pieces of artwork from world renowned institutions. From beloved classics to stunning photography, Art Store gives you unlimited access to a vast collection of art pieces.

*Separate Art Store subscription and Samsung Account required to access full selection of artwork.**Art pieces in the Art Store are subject to change without prior notice. ***Studio Stand and Bezel sold separately.

A father is touching his daughter's face on the beach. The moment is captured on The Frame, which is hanging on a wall in a room.

A father is touching his daughter's face on the beach. The moment is captured on The Frame, which is hanging on a wall in a room.

Frame your most-loved moments

My Photo

Elevate your photos to new artistic heights. It's easy to upload and exhibit your own photography or a new family portrait on your TV – simply send your photos to The Frame TV via your smartphone* or a USB flash drive.

**Internet connection, compatible Android or iOS device and SmartThings app required. Photos will be displayed at the original resolution.

Your art, your way

Matte Canvas

Choose from different matting options to style up your art, making your piece look even more realistic. With Art Mode, you get 5 different types of layout styles and a palette of 16 different colours to find the perfect fit with your home.

A woman packs her bag and leaves. The Frame, which was displaying an artwork, turns off once it sensed there was no one in the room.

A woman packs her bag and leaves. The Frame, which was displaying an artwork, turns off once it sensed there was no one in the room.

Senses your presence

Motion Sensor

When you’re in the room, the Motion Sensor detects your presence and automatically turns the TV to Art Mode, so you can enjoy art while you’re there. When you leave, it turns off into standby mode to save energy.

*Motion Sensor setting must be activated and only operates in Art Mode. Performance may vary depending on the lighting condition.

The ideal way to appreciate art, in any light

Brightness Sensor

The Brightness Sensor detects ambient light and automatically adjusts the screen’s brightness and colour tone to perfectly match the art piece on display.*

*Brightness sensor performance may vary depending on the ambient brightness level.

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Design

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The Frame is attached to the wall via a Slim Fit Wall Mount. A One Connect Cable is coming out of The Frame.

The Frame is attached to the wall via a Slim Fit Wall Mount. A One Connect Cable is coming out of The Frame.

Minimal fuss, maximum view

Slim Fit TV Wall Mount & One Near-Invisible Cable

Effortlessly wall mount The Frame near flush to your wall using the Slim Fit Wall Mount, which comes in the box with the TV. And with the One-Near Invisible Cable you won’t have to worry about cable management as you can have just one cable for all your connections.

*Slim Fit TV Wall Mount, One Near-Invisible Connection (5m) and One Connect Box are included in-box. **The distance between the wall and TV may vary depending on the wall type and installation method. One Connect Box required for installation.

The Height Adjustable Stand rises up to make space for a Soundbar.

The Height Adjustable Stand rises up to make space for a Soundbar.

Take your view to new heights

Height Adjustable Stand

The Frame is flexible enough to work with your home set-up too. Thanks to the adjustable TV stand design, simply set your TV at the height of your liking to make room for your soundbar.

*Soundbar sold separately.**Height Adjustable Stand featured from 43” and above. The height adjustment range is 25 mm.

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Customisation

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The Frame hanging on a wall rotates from landscape to vertical mode.

The Frame hanging on a wall rotates from landscape to vertical mode.

Explore possibilities of rotating screen

Auto Rotating Wall Mount*

Watch your content how it was filmed - either vertically or horizontally - with a wall mount that rotates your TV* to suit your content.

*Auto Rotating Wall Mount sold separately and compatible with 43” to 65” The Frame. *TV should be mounted on a levelled wall with no protrusions. *TV must be connected to the optical cable (included in-box) and installed externally. In-wall cabling will cause resistance and interfere with rotation.

The Frame is on an Auto Rotating Stand showcasing an artwork and is rotated vertically.

The Frame is on an Auto Rotating Stand showcasing an artwork and is rotated vertically.

Horizontal or vertical? The choice is yours

Auto Rotating Stand*

Auto Rotating Stand allows you to rotate the screen horizontally or vertically. So that you can enjoy your favourite content, just like it was filmed.

*Auto Rotating Stand sold separately and compatible with 43” to 65” The Frame.

Make it stand up and stand out

Studio Stand*

Free up some space with the free-standing and cable-concealing Studio TV Stand*. And watch as it elevates your TV into a piece of art in its own right.

*Studio Stand sold separately. Compatible with The Frame 50" to 65“ sizes only. **Wires not shown.

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Picture

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Naturally bright and colourful picture

Powered by Quantum Dot

See everything you watch come to life with greater detail and realism. Samsung's Quantum Dot-powered TVs transform light into lifelike and accurate colour – validated by Pantone. The result? A naturally bright and colourful picture in over a billion cinematic colours.

The AI Quantum Processor 4K chip flashes in the center.

The AI Quantum Processor 4K chip flashes in the center.

An intelligent AI processor that automatically optimises the picture and sound

Quantum Processor 4K

Think of the processor as the brain of the TV. The smarter the processor, the better your experience will be - and this processor introduces AI to optimise your content. It adjusts the brightness and upscales the resolution of what you're watching to 4K, even if it wasn’t filmed that way.

Easy on the eyes

EyeComfort Mode

Brilliant viewing, no matter the time of day. Sit back, as The Frame automatically readjusts TV brightness settings depending on the time of day, so it's always easy on the eyes.

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Smart

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An abundance of apps and services to enjoy

Smart TV powered by Tizen

With the best-selling Samsung Smart TV* you can dive into a huge collection of 4K films, TV shows and all your catch-up TV apps – including Netflix, Disney+, Apple TV, NOW TV and BT Sport apps** – all in one place. Not sure what to watch? Our easy-to-use Smart Hub platform gives you recommendations.

*Samsung TV has been ranked No.1 selling TV Brand for 17 consecutive years by Omdia. **Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time. ***Studio Stand and bezel sold separately.

Mirror all your content on the big screen

Mobile Mirroring

Go from watching your favourite show on your mobile device to watching on The Frame with a bigger screen with easy screen mirorring.* You can mirror content from your smartphone or tablet to the TV via SmartThings, or pair with your Apple devices to project via AirPlay2.**

*Internet connection, compatible smartphone and Samsung SmartThings app required. **Apple and AirPlay 2 are trademarks of Apple Inc., registered in the U.S. and other countries.

See it all at once, on the big screen

Multi View

Multi-tasking has never been so easy on a split TV screen. Finally, you can watch what's on TV and on your phone at the same time —without having to look away*. Handy if you want to catch that live workout, without missing a second of your favourite drama.

*Mobile mirroring functionality requires internet connection and Android or iOS device.

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Sound

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A person is on a motorboat going around in circles. Soundwaves are tracking the person on the motorboat.

A person is on a motorboat going around in circles. Soundwaves are tracking the person on the motorboat.

Cinematic sound reimagined

Dolby Atmos®*

Dolby Atmos technology delivers a sound experience that you can feel all around you*. It works with the TV's 4 built-in speakers to create an incredibly immersive impression of sound. When a helicopter flies overhead in your favourite blockbuster, it feels like it is actually flying over you.

*50" and 43” The Frame support Dolby Atmos® with virtual top speakers and OTS Lite.

Samsung TVs and soundbars play together in perfect harmony

Samsung Q-Symphony

Heighten your viewing experience with the benefit of great sound quality delivered from both the TV speakers and soundbar, at the same time. Get the audio experience your Samsung TV deserves.

*Q-Symphony is available only with compatible Samsung soundbar. Soundbar sold separately.

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Ultra slim with powerful sound

* TV sold separately.

Wireless Dolby Atmos

Experience true cinematic sound with Dolby Atmos

The next step for home cinema, Dolby Atmos maximises the use of the soundbar's speakers to deliver pin point sound effects within the room. This technology works wirelessly, so sit back and enjoy cinematic 3D surround sound with upfiring speakers for an elevated entertainment experience.*

Wireless Atmos is also certified by Wireless Dolby Atmos supporting models: Q700C and above, S60/61B and above.*Wireless Dolby Atmos transmission with 2022/23 Samsung TVs

10 speakers

Get powerful sound in a compact design

Get superior sound quality to match your home décor with our ultra-slim soundbar. Boost your surround sound experience with dedicated upfiring speakers. The S801B includes 10 speakers carefully tuned by the award-winning Samsung Audio Lab.

Playing video Playing video

Samsung Q-Symphony

Elevate your sound with your Samsung TV and soundbar working together using Q-Symphony

Heighten your viewing experience with the benefit of great sound quality delivered from both the TV and soundbar speakers without a complicated set up. Sit back, relax and let Q-Symphony do the work for you. Get the audio experience you deserve, exclusively at Samsung.*

*Q-Symphony is compatible with 2022/23 Samsung TV (BU8000↑ TV and above, and The Frame). For a complete list of compatible models, please refer to Samsung.com for more information.

SpaceFit Sound

Superior clarity and tone automatically tailored for your space

A built-in microphone in the soundbar ensures sound settings are automatically optimised and calibrated to match your rooms acoustics. The sound delivery will automatically change depending on your rooms shape and furnishings. This means your soundbar will sound great whatever your space.

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Sound Quality

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Built-in Centre Speaker & Active Voice Amplifier

Crystal clear dialogue so you never miss a word

With a dedicated built-in centre speaker and Active Voice Amplifier (AVA), the soundbar scans for background noise and adapts the audio to enhance the voices delivered from your screen. Spend less time rewinding and more time enjoying the shows you love; exclusively at Samsung.

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Adaptive Sound

Prepare to be transported into the action with this special feature

Adaptive Sound ensures what you are watching will always sound its best with each scene optimised by AI Sound. Whether the director’s intent is to make you feel like part of the crowd or centre stage, this feature will be sure to fulfil.

Engineered by sound innovation experts

Samsung Audio Lab

Tested and tuned at the California Audio Lab, where our world-class audio engineers apply the advanced acoustic technologies to give you perfectly balanced, room-filling sound.

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Usability

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Alexa Built-in

Enjoy hands-free voice control with Amazon Alexa built-in

Easily control your smart soundbar and other compatible devices using Amazon Alexa voice control. This special built-in feature allows you to play music, check the weather, ask the web and more, completely hands-free.

AirPlay 2

Seamlessly connect your soundbar with your iPhone using AirPlay 2*

No need for a remote control as you can play, pause, or change the volume using your iPhone with AirPlay 2. Play your favourite song in one room or stream a podcast in the next. Even if you get a call there is no need to worry about the next track as your friends can simply play their own music mix.

*Internet connection and compatible smartphone required. Apple and AirPlay 2 are trademarks of Apple Inc., registered in the U.S. and other countries.**Apple and AirPlay 2 are trademarks of Apple Inc., registered in the U.S. and other countries.

Wi-Fi and Bluetooth Connection

Connect your soundbar wirelessly & stream music from your favourite apps

Connect your soundbar wirelessly with Bluetooth or Wi-Fi for a mess-free solution. With this feature you can position your soundbar anywhere in the room without the need for trailing cables. Play music straight from your favourite apps or get optimisied sound functionality using the SmartThings app.

* Please check whether your TV is Wi-Fi / Bluetooth® compatible.

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Tap Sound

A quick and simple way to play music on your soundbar with one tap from your smartphone

Just tap your Galaxy Android smartphone* anywhere on your soundbar to hear the rich sound mirrored without any need for manual pairing. Expand your listening experience from your phone and fill the room with sound from the S801B soundbar.

*Compatible Samsung Galaxy mobile required.

Night mode

Reduce the bass without impacting on sound quality

Ever turned down your sound for fear of waking the kids or disturbing the neighbours? This special feature reduces the amount of bass without compromising on sound quality so you can sit back, relax and enjoy your favourite blockbuster carefree. Get the audio experience you deserve with the S801B.

Voice Enhancement Mode

Never miss a word of your favourite show

Voice Enhancement Mode boosts voice audio to make dialogue easier to hear ensuring you never miss a word of your favourite show. Spend less time rewinding and more time enjoying the shows your love with this dedicated feature.

Slim Wall Mount Kit Included

Wall mount your soundbar with the simple-to-use wall mount kit included in the box

Wall mount your ultra-slim soundbar and do away with that chunky TV cabinet. Just a few securing points are needed to attach the minimalist brackets and then clip the soundbar securely to the wall. No need to worry about the extra cost, it's on us and included in the box.

HDMI Micro

The best possible connection for crystal clear audio through HDMI Micro

Crystal clear audio through the use of HDMI micro which transmits sound digitally, providing you with the best possible sound.

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Accessories

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Wireless surround sound ready

Elevate your cinematic experience with surround sound delivered by wireless rear speakers

Our wireless surround sound package fits around your space without the need for wires connecting to the soundbar. Get an enhanced cinematic experience without the mess.*

*Additional purchase of Samsung 2ch Wireless Rear Speaker Kit, SWA-9500S is necessary.

Ultra Slim Soundbar Skin

A fresh look for your soundbar

Transform your space and give your soundbar a new look with a skin* that perfectly complements your room. This stylish accessory makes a great match for The Frame TV.

*Compatible with HW-S800B/S801B only.

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