OLED TVs

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  • 1. What does OLED stand for?

    OLED stands for "organic light-emitting diode." This technology uses organic compounds that emit light when an electric current passes through them, enabling OLED displays to produce their own light.
  • OLED technology uses self-illuminating pixels that produce both light and colour without needing a backlight. This allows OLED TVs to display true blacks, resulting in higher contrast, richer colours and more realistic images. With individually controlled pixels, OLED TVs deliver bright, vibrant pictures and eliminate the need for bulky backlights, offering sleek, modern designs alongside stunning picture quality.
  • Both the S90D and S95D are excellent choices. The S90D delivers stunning picture quality and vibrant colours, making it perfect for most viewers.

    If you're looking for a step up, the S95D offers our highest HDR OLED brightness for incredible detail, cinematic sound from its advanced 8-speaker system, and Samsung’s Infinity One Design with a One Connect Box. Its glare-free screen and uniform slim profile make it perfect for wall mounting, and as our thinnest TV overall, it’s the pinnacle of style and performance.

    Find the best TV for you in our TV buying guide.
  • This is down to personal preference! Neo QLED TVs and QLED TVs are perfect for bright rooms, offering exceptional brightness and vibrant colours. OLED TVs excel in dark environments, providing deep blacks and stunning contrast for a cinematic experience.

    You can learn more about the differences between OLED vs QLED vs LED in our guide.

Experience the epitome of visual brilliance with Samsung’s best OLED TVs. Immerse yourself in a world of stunning contrast, vibrant colours, and unparalleled clarity, all delivered on a sleek and sophisticated OLED display. Whether you're watching your favourite movies, gaming with friends, or streaming the latest content, our OLED TVs elevate every viewing experience to new heights. Elevate your home entertainment setup with OLED TVs and indulge in a cinematic experience like no other.

*Purchase from Samsung Shop App by 31/12/25. Customer must be signed in to their Samsung Account. Apply code at checkout to redeem. Code valid for one single use on orders of £500 or more. Not valid on purchases of Samsung Care+.

**Purchase from Samsung Shop Online or the Samsung Shop App. Lower priced item must meet all conditions, be identical and brand new and be sold online at selected retailers within 7 days of purchase. To claim, participants must visit www.samsungpromotions.claims/pricepromise within 7 days of purchase to complete the claim from and upload supporting evidence. Discount codes to lower the price paid for the Promotion Product are excluded, unless specifically state otherwise. Lower priced items due to loyalty schemes, promotions, bundle pricing, voucher codes, trade in or monthly/data contracts are excluded from this promotion. One cashback refund per model and a maximum of 4 per household. T&Cs apply, for more details see www.samsungpromotions.claims/pricepromise.

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Subject to status and credit check. 18+ UK only. Rate offered could be higher than the representative APR shown. Orders between £150 and £250 require a 20% deposit and 12 fixed monthly payments. Orders over £250 require a 10% deposit and up to 24 fixed monthly payments. Orders over £750, requires a 10% deposit and 36 fixed monthly payments at 14.9% APR representative.