How to style your home
with Samsung products
A home that’s as smart as it is stylish – sounds too good to be true?
Not anymore, because we’re asking a host of style icons to reveal their secrets for a harmonious home and show how innovative technology can be at the heart of it all. Through their unique aesthetics they’ll be explaining how Samsung products can seamlessly integrate into your living space, without compromising on style. This series stars two inspirational creators: British Designer and Creative Director, Matilda Goad and Creative Director, Abisola Omole. Discover Matilda’s style tips below and check back here for more from Abisola.
Matilda Goad
Matilda Goad & Co. has a globally established reputation for crafting superlative homeware and lifestyle goods to last for generations. With intuitive design that marries personality and purpose, each item is created to elevate everyday moments in the home and beyond. Matilda’s products fill the homes of fashion and interiors aficionados alike, and her signature scallop has become a design classic.
Matilda Goad’s 4 top tips for styling your home
As part of our Sync Your Style series, we’ve teamed up with British Designer & Creative Director, Matilda Goad. She shares her expertise on how to style your home, with a little help from Samsung smart tech.
IN THE LOUNGE:
Turn your TV into art with Samsung’s The Frame
Sometimes in a beautifully balanced room, a regular TV can feel clunky or even out of place. In contrast, the elegant, minimal design of The Frame allows it to sit neatly on any wall, almost as flush as a picture frame. For Matilda, the beauty of The Frame is that she can change the display artwork depending on her mood or who is coming over. She can also choose from an expansive range of artists across different genres and mediums1, and she loves how The Frame can really amplify the smaller, sometimes overlooked, details in the images.
“The beauty of The Frame is that I can also change the display artwork, depending on my mood or who is coming over.”
When hanging other artwork around it, Matilda says it's important to consider scale and variation – as well as adding something a little softer to balance it all out. She also likes combining the pieces with a shelf or sconce, decorated with smaller bud vases and single stems for added visual intrigue.
Like bulky TV sets, clunky sound systems can often feel jarring and be tricky to integrate in a thoughtfully arranged space. Thankfully, the Ultra Slim Soundbar’s subtle design means it’s compact and discreet whilst still delivering a crisp, rich sound that fills the space.
IN THE OFFICE: Complement your creativity with Galaxy Z Fold4
Where we work is important. Keeping a considered, organised desk often leads to clarity of thought and better ideas. Matilda’s desk is a really treasured piece of furniture, found after much searching in a Swedish auction online. For her, it creates a sacred space that she can come to throughout the day to focus.
As an avid notetaker, Matilda’s Galaxy Z Fold4 has been a game changer too – allowing her to capture thoughts directly onto the screen with her S Pen2. Then, in an instant, she can email ideas3, designs and annotations directly onto her team or suppliers to review.
“I can store everything I need in one place, without compromising on the aesthetic and clarity of my desk space”
Like most creatives, Matilda finds organising her notes and calendar challenging at the best of times. That’s why she’s grown to really appreciate having everything she needs in one place, on one device. With an inspiring desk space, and the Galaxy Z Fold4 to complement it, Matilda has everything she needs to capture her creativity.
IN THE GARDEN:
Outdoor cinema nights with The Freestyle from Samsung
Come the warmer months, Matilda loves to spend more time outside with her family and they’re lucky to have a garden space to call their own. When they first moved to their home, she knew the garden would be an extra space for entertaining friends and family. Matilda and husband Tom love a movie night, so for them, being able to create an al fresco cinema has been a fun thing to do on warmer nights.
The Freestyle projector is particularly nifty in design; compact and cordless when used with The Freestyle Battery Base4, it can sit neatly on a side table and stream movies. Then all Matilda and her family need is a classic flick, some essential snacks and it’s time to press play.
IN THE LAUNDRY ROOM:
Smarten things up with AI
When styling her utility space, Matilda believes it’s important to find the balance between functional pieces that you need whilst also adding some personality and colour. She likes to integrate tactile elements into the space, such as block-printed counter curtains and handwoven baskets, to elevate what could be a mundane chore into a more enjoyable ritual.
This ritual has taken on a new significance for Matilda since she’s become a mother of two, and she’s come to recognise that appliances really matter. Luckily, the Samsung Bespoke AI Washing Machine can do it all. It’s particularly kind on fabrics and washing clothes at a cooler temperature to protect and extend their longevity. And, as you can control it from SmartThings, your phone will let you know when the washing is done.
Abisola Omole
As Creative Director & CEO of lifestyle brand arva, Abisola Omole’s daily focus is designing furniture, clothes & jewellery, and developing other lifestyle items. Her ‘studio arva’ spaces are where she brings her creative visions to life, with each location having a different purpose and meaning. Through her experiences, products and content, arva and Abisola are paving the way to a more enjoyable life.
Abisola Omole discusses how to introduce tech to your décor
For the next part of our Sync Your Style series, we’ve spent time with Creative Director, Abisola Omole discovering her home décor ideas. She shares exactly how she uses Samsung smart tech to add a little style and ambience to her surroundings.
IN THE GARDEN & BEYOND:
Create a vibe with The Freestyle by Samsung5
Like most of us, Abisola wants her outdoor space to feel stylish, serene and filled with nature.
“The idea of incorporating technology might not seem ideal”
When it comes to home styling, versatile tech like The Freestyle is a great addition for Abisola. Available in multiple colourways, the projector is perfect for blending in amongst different shades of foliage, so it feels part of the space when it’s not needed but can quickly turn on the evening vibes with an outdoor movie or just calming visuals.
Meanwhile, inside it takes pride of place on a bookshelf due to its sculptural design.
“I love styling bookshelves and console tables...The Freestyle is sleek, chic and will always look like it belongs on your shelf”
In just a few moments she can connect it to her smartphone6 and project visuals and ambient sounds for one of her favourite evening rituals, meditation.
IN THE LOUNGE:
Embrace your artistic side with The Frame
For Abisola, TVs can feel quite bulky and intrusive, especially in spaces where you’re not always watching them. She finds Art Mode on The Frame is the perfect way to add some style to what would usually be a blank screen.7
“Activating Art Mode on the Frame TV transforms its purpose, suiting it to your needs instead of having to try to work around it.”
As an experienced stylist, Abisola recommends treating The Frame like a piece of art. Place it on a wall, bookshelf or a heavy-duty easel, then add a custom bezel8 – so that whatever’s on display is always perfectly framed.
ON THE MOVE:
Customise your style with Galaxy Watch5
When we’re heading out, we rarely leave our style at home. For Abisola, it’s not just about clothing either.
“Style doesn’t just stop with clothes, our accessories are equally as important. Galaxy Watch5 straps allow a great amount of customisation,9 ensuring my personality can always show, no matter what I’m up to.”
When completing her look, Abisola always tries to match her watch strap with her shoes, creating an understated, monochromatic feel. Plus, with Galaxy Watch5 being a smartwatch, she can choose between watch faces, track health metrics like step count, heart rate and of course – the time.
THROUGHOUT THE HOME:
Go full clean mode with the Bespoke Jet™ AI Vacuum
No matter how stylish we keep our spaces, they’re also for living in, and that means they need a clean once in a while. With the Bespoke Jet™ AI Vacuum from Samsung, Abisola has found the perfect solution, because it balances substance with style.
“When you think of stylish items, vacuum cleaners aren’t usually what comes to mind, but Samsung’s Bespoke Jet™ AI Vacuum might just change that”
Powerful,10 chic, and easy to use, she doesn’t hide it away under the stairs like clunky vacuums. Cordless and elegant by design, she keeps it on show in its Clean Station™ in her living space.
“Once I've finished vacuuming, I leave it in its designated space in my living room as it pairs beautifully with my décor”.
The Bespoke Jet™ AI Vacuum is another great example of marrying style with tech, and that creates harmony which is so important when considering how to style your home.
Explore our stylish line up
Bring your own palette to your favourite Samsung products
Galaxy Z Fold4
The ultimate multi-tasking phone
The Frame
Match your screen to your style
Ultra Slim Soundbar
Bold sound. Subtle design.
Bespoke Washing Machine
Enhance your wash and your home
The Freestyle
Your entertainment anywhere
Bespoke Jet AI Vacuum
Inspiring design. Intelligent Cleaning.
Galaxy Watch5
Smart watch, customisable style
1. Purchase from samsung.com. Lower priced item must meet all conditions, be identical and brand new and be sold online at selected retailers within 7 days of purchase. To claim, participants must visit www.samsungpromotions.claims/pricepromise within 7 days of purchase to complete the claim form and upload supporting evidence. Discount codes to lower the price paid for the Promotion Product are excluded, unless specifically state otherwise. Lower priced items due to loyalty schemes, promotions, bundle pricing, voucher codes, trade-in or monthly/data contracts are excluded from this promotion. One cashback refund per model and a maximum of 4 per household. T&Cs apply, for more details see www.samsungpromotions.claims/pricepromise.
1. Separate Art Store subscription required to access full selection.
2. S Pen sold separately.
3. WiFi connection required.
4. Compatible external battery required for outdoor use and sold separately. Weatherproof case recommended for outdoor use and sold separately.
5. Compatible external battery required for outdoor use and sold separately. Weatherproof case recommended for outdoor use and sold separately.
6. WiFi connection required.
7. Separate Art Store subscription required to access full selection.
8. Bezel sold separately.
9. Bands are sold separately.
10. Based on testing to IEC62885-4: 2020 standard.
