The Serif

FIND YOUR SERIF

QLED Technology
on The Serif

A Cloud White model of The Serif is on a TV stand in the corner of a room, with a beautiful picture of a desert with blue skies and white clouds. A Cloud White model of The Serif is on a TV stand in the corner of a room, with a beautiful picture of a desert with blue skies and white clouds.
We packed The Serif with Samsung’s powerful QLED technology. Family movie or the cup final –whatever you’re watching with stunning QLED 4K quality, every second looks true-to-life. The Serif brings you a visual feast of over a billion cinematic colours that will look incredible for years to come.

It has bright and colourful details in the screen. You can't look away

Accurate colours and
details you never saw before

100% Colour Volume by Quantum Dot

We used Samsung’s own Quantum Dot technology
for The Serif, the HDR10+, provides incredible
picture detail with vibrant colour and brilliant
brightness. See the brilliance of QLED technology
whatever you’re watching, see it all brought to life
in stunning QLED 4K quality with over a billion
cinematic colours.

Enjoy 4K picture
from any source

AI Upscaling

Whatever you’re watching with stunning QLED 4K quality, every second looks true-to-life. From colour and texture data, to lighting and contrast details, The Serif upscales everything to 4K picture quality by automatically analysing each scene of your content. It works even if your content source’s quality isn’t 4K.

A Cloud White model of The Serif shows an onscreen image of water with old pier beams sticking upward out of the water. Then 3 illustrations show real-time, scene-by-scene analysis of parts of the image to demonstrate AI Upscaling. A Cloud White model of The Serif shows an onscreen image of water with old pier beams sticking upward out of the water. Then 3 illustrations show real-time, scene-by-scene analysis of parts of the image to demonstrate AI Upscaling.

* Viewing experience may vary according to types of content.

Day or Night,
enjoy what
you’re watching

Adaptive Picture

Sometimes the room becomes dark while you're
watching a movie, and it becomes hard to see
what's on the TV screen. With Adaptive Picture,
The Serif can sense changes in the lighting
environment around you and adjust to maintain
optimum brightness and contrast settings for
pleasant viewing. Enjoy a great picture whatever
you’re watching both day and night.

A Cloud White model of the Serif is seen in a stylish room with a bright window at its back. The onscreen image shows a scene of old buildings along a picturesque canal at night. As the brightness in the room changes to dark due to the natural light coming in through the window, The Serif automatically adjusts the brightness accordingly. A Cloud White model of the Serif is seen in a stylish room with a bright window at its back. The onscreen image shows a scene of old buildings along a picturesque canal at night. As the brightness in the room changes to dark due to the natural light coming in through the window, The Serif automatically adjusts the brightness accordingly.

Didn't think it would
have sound innovation?

Don't miss any dialogues

Active Voice Amplifier (AVA)

The Serif detects distracting noises and automatically adjusts the volume to make sure you don't miss any important moment. No need to amend the volume yourself, as the Serif will do this for you.

People are gathered and wathcing The Serif sat in the middle of the room.To illustrate Active Voice Amplifier, image becomes dimmed as the noise around TV increases due the people. And Active Voice Amplifier automatically increases \"voice clarity\". People are gathered and wathcing The Serif sat in the middle of the room.To illustrate Active Voice Amplifier, image becomes dimmed as the noise around TV increases due the people. And Active Voice Amplifier automatically increases \"voice clarity\".

Find the right fit for your style

The Serif 43"

The profile of a Cloud White The Serif 43" is shown from the left side. The profile of a Cotton Blue The Serif 43" is shown from the left side.
Select the Colors
CLOUD WHITE
Capacity
Capacity
See the details

The Serif 49"

The profile of a Cloud White The Serif 49" is shown from the left side. The profile of a Cotton Blue The Serif 49" is shown from the left side.
Select the Colors
CLOUD WHITE
Capacity
Capacity
See the details

The Serif 55"

The profile of a Cloud White The Serif 55" is shown from the left side. The profile of a Cotton Blue The Serif 55" is shown from the left side.
Select the Colors
CLOUD WHITE
Capacity
Capacity
See the details

Check out The Serif highlights

FIND OUT HIGHLIGHTS

Ready to discover the wonder of QLED?

Ready to discover the wonder of QLED?

DIVE DEEPER INTO QLED
Previous Connectivity

* QLED have received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100 percent colour volume.
* QLED : Samsung QLED is Quantum dot based TV.
* The peak brightness may vary depending on the model and size of the TV.
* 100% color volume measured to DCI-P3 standard, certified by VDE.
* Compatibility with all HDR content is not guaranteed.
* The range of HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.