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Delivery & returns
• Installation, collection and recycling available
• If you don’t love it, return it within 14 days
• Earn Samsung Rewards points on all orders
• Free delivery for Gold and Platinum Samsung Members -
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Offer
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Get 5% off your first order over £500 on the Samsung Shop App*Purchase from Samsung Shop App by 31/12/25. Customer must be signed in to their Samsung Account. Apply code APP5 at checkout to redeem.
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Get over £260 worth of apps & subscriptions with this TVUnlock free offers from Apple TV+, Xbox Game Pass, Calm and more! Redeem via the Samsung Promotion App on your new TV. For more info and T&Cs click here.
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5-Year Warranty availablewhen you buy this TV. Offer valid until 30/04/25¹
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Highlights
360 All Round Design
Matte Display
Detachable Stand
QLED 4K Technology
Features
Unconditionally Beautiful
Meet The Serif – a timeless TV that combines iconic design with brilliant glare-free 4K viewing*1
Looks beautiful from any angle
360 All Round Design
Versatile by design, The Serif looks beautiful from front to back, side to side, and it can elegantly sit anywhere in your home – even standing right in the middle of the room. It's a timeless TV, designed to look unconditionally beautiful from any angle in your home.
A glare-free* viewing experience
Matte Display
Tired of seeing distracting glare on your TV screen? The Serif's ground-breaking Matte Display overcomes this problem as it absorbs reflections - so even in bright light you'll have the best possible viewing experience, without any distractions. 2
Beautiful, anywhere
Detachable Stand
If you want to really make The Serif stand out, this sleek, black metal floor TV stand adds another layer of contemporary chic to its iconic design. Not only does the free-standing TV stand work with your style, it’s flexible enough to work with your home too, as the stand is easily detachable.
Serif Design
Unique inspiration for your space
Iconic ‘I’ Shape
The Serif’s signature profile forms the distinctive shape of a capital ‘I’, while The Serif’s slim body broadens at the top to form a flat surface like a small shelf. Like a one-of-a-kind piece of furniture, it doubles as a shelf for an added experience.
Crafted by the Bouroullec brothers
Ronan & Erwan Bouroullec Design
You can choose from two exclusive patterns – both exclusively created by the Bouroullec Brothers for The Serif TV.
Exclusive patterns for Ambient Mode
Created by Ronan & Erwan BouroullecThe Bouroullec's exclusive patterns in Ambient Mode were inspired by objects in the world around us, such as a beautiful leaf and textured fabric.
Turn your blank screen into a design centrepiece
Ambient Mode+
Ambient Mode+ turns The Serif into a digital, glare-free canvas when the TV is switched off - so you can say goodbye to a blank screen compromising your home décor.
QLED Technology
All your content in glorious 4K, even if it wasn't filmed that way*
4K AI Upscaling
From news to classics, our powerful 4K processor elevates all content to 4K Ultra HD, regardless of the source*. Using AI, our TV intelligently analyses images, intricately restores every detail, pixel by pixel for a stunning visual experience. 3
Your favourite apps on the best-selling Samsung Smart TV*
Smart TV powered by Tizen**
Dive into a huge collection of 4K films, TV shows, and all your catch-up TV apps – including Netflix, Disney+, Apple TV and NOW apps*** – all in one place. Not sure what to watch? Our easy-to-use and customisable Smart Hub platform gives you personalised recommendations.6
Usability
Control your smart home from your TV
SmartThings
From game consoles and smart lighting, to speakers and 1000s of smart devices, Samsung Smart TV gives you control at the touch of a button*. You can even monitor home cameras, or see who’s at the door from the comfort of your sofa. All to make your life easier, more secure, and more connected.7
On a smartphone screen, a checkmark symbol appears next to the text Samsung TV, indicating successful device pairing thanks to AirPlay. As the connection is established, the content displayed on the Samsung TV changes, revealing a man skillfully performing tricks on his skateboard.
On a smartphone screen, a checkmark symbol appears next to the text Samsung TV, indicating successful device pairing thanks to AirPlay. As the connection is established, the content displayed on the Samsung TV changes, revealing a man skillfully performing tricks on his skateboard.
Apple Airplay
Go from watching your favourite show on your mobile device to watching on The Serif TV with a bigger screen.*9
Multi View
Never miss another moment. With Multi View, you can play your mobile content alongside the TV, all at once, on the same screen.10
SolarCell One Remote
Consciously crafted, the universal remote can control all of your compatible devices. It charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don't need any disposable batteries*.11
Easy, seamless shopping
Specifications
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QLED
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Screen Size
50"
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Refresh Rate
50Hz
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Resolution
4K (3,840 x 2,160)
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Anti Reflection
Matte Display
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Processor
Quantum Processor 4K
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HDR (High Dynamic Range)
Quantum HDR
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HDR 10+
Yes (ADAPTIVE)
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Upscaling
Yes
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Contrast
Mega Contrast
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Viewing Angle
Wide Viewing Angle
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Micro Dimming
Supreme UHD Dimming
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Contrast Enhancer
Yes
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Motion Technology
Motion Xcelerator
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Smart Calibration
Basic
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Filmmaker Mode (FMM)
Yes
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Adaptive Sound
Adaptive Sound Pro
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Object Tracking Sound
OTS Lite
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Sound Output (RMS)
40W
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Speaker Type
4CH
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Multiroom Link
No
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Active Voice Amplifier Pro
Yes
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360 Audio
Yes
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Operating System (OS)
Tizen™ Smart TV
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Bixby
Yes
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Built-in Voice Assistant
Alexa (GB, DE, FR, IT, ES, AT, IE)
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Samsung TV Plus
Yes (GB, FR, DE, IT, ES, CH, AT, NL, SE, NO, DK, FI, PT, IE, BE, LU)
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Web Browser
Yes
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Works with AI Speaker
Alexa (GB, DE, FR, IT, ES, AT, IE), Google Assistant (GB, FR, DE, IT, ES, CH, AT, NL, SE, NO, DK, FI, PT, IE, BE, LU)
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SmartThings
Yes
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Samsung Health
Yes (GB,IE only)
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Universal Browse & Play
Yes (GB, FR, DE, IT, ES)
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Multi Device Experience
NFC on TV, TV to Mobile, Mobile to TV, TV initiate mirroring, Sound Mirroring, Wireless TV On, Tap View
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Multi-View
upto 2 videos
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Ambient Mode
Ambient Mode+
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NFT
Nifty Gateway
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Apple AirPlay
Yes (w/o Aland Islands, Faroe islands, Netherlands Antilles, San Marino)
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Daily+
Yes
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Auto Game Mode (ALLM)
Yes
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Game Motion Plus
Yes
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Dynamic Black EQ
Yes
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VRR
Yes
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Surround Sound
Yes
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Super Ultra Wide Game View
Yes
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Mini Map Zoom
Yes
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HGiG
Yes
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Light-sync
Yes (AT, BE, DK, FI, FR, DE, IT, NL, NO, PT, ES, SE, CH, GB)
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Gaming Hub
Yes (KR, US, CA, BR, GB, FR, DE, IT, ES, MX, AU)
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Digital Broadcasting
DVB-T2CS2
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Analog Tuner
Yes
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CI (Common Interface)
CI+(1.4) / CI+(1.4 ECP)_IT only
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Data Broadcasting
HbbTV 2.0.3 (IT,GB,DE,CZ,SK,ES,PL,AT,FR,FI,EE,GR,SI,HR,BE,NL,LU,LT,HU,CH,PT,DK,ME)
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HDMI
4
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USB
2 x USB-A
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Digital Audio Out (Optical)
1
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RF In (Terrestrial / Cable input)
1/1(Common Use for Terrestrial)/1
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CI Slot
1
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Wi-Fi
Yes (Wi-Fi 5)
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Bluetooth
Yes (BT5.2)
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Anynet+ (HDMI-CEC)
Yes
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HDMI Audio Return Channel
eARC
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Design
Serif Design
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Bezel Type
VNB
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Slim Type
Slim look
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Front Colour
IVY GREEN
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Stand Type
METAL FLOOR STAND
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Stand Colour
IVY GREEN
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EPG
Yes
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Extended PVR
Yes (Belgium, Netherlands, Luxemburg, UK, Ireland, Spain, Portugal, Andorro, Sweden, Denmark, Norway, Finland, Iceland, France, Germany, Austria, Swiss)
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IP Control
Yes
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OSD Language
27 European Languages + Russian(only when connecting to Network in EE,LV,LT)
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Accessibillity - Voice Guide
UK English, Finnish, France French, German, Greek, Hungarian, Italian, Norwegian, Polish, Portugal Portuguese, Romanian, Slovak, Spain Spanish, Swedish, Czech, Danish, Dutch, Korean
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Low Vision Support
Magnification, Audio Description, Zoom Menu and Text, High Contrast, SeeColors, Color Inversion, Grayscale, Picture Off
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Hearing Impaired Support
Closed Caption (Subtitle), Multi-output Audio, Sign Language Zoom
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Motor Impaired Support
Slow Button Repeat, Remote Control App. for All
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Eco Sensor
Yes
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Power Supply
AC220-240V~ 50/60Hz
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Power Consumption (Max)
145 W
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Energy Efficiency Class
G
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Power Consumption (Stand-by)
0.50 W
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Power Consumption (Typical)
70.0 W
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Yearly Power Consumption (EU standard)
97 kWh
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Auto Power Off
Yes
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Auto Power Saving
Yes
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Package Size (WxHxD)
1301.0 x 827.0 x 299.0 mm
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Set Size with Stand (WxHxD)
1143.2 x 1176.8 x 475.5 mm
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Set Size without Stand (WxHxD)
1143.2 x 685.4 x 206.5 mm
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Stand (Basic) (WxD)
930.3 x 475.5 mm
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Package Weight
28.8 kg
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Set Weight with Stand
21.6 kg
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Set Weight without Stand
20.5 kg
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Remote Controller Model
TM2361E*영국, TM1240A 추가
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User Manual
Yes
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Power Cable
Yes
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Webcam Support
Yes
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Security Update Period (At least 5 years from launch of product)
31 DECEMBER 2029
User manual & Downloads Product information sheet
FAQs
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