Picture TV

Transform your living space with a picture TV, a masterpiece of design and technology. Blurring the lines between art and entertainment, The Frame TV doubles as a stunning visual centrepiece when not in use, seamlessly blending into any decor with its slim, sleek profile and customisable bezels. With its lifelike picture quality, Quantum Dot technology, and Art Mode feature, The Frame TV elevates your viewing experience to new heights, delivering vibrant colours and sharp details.

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Incomparable product type

Samsung Frame TV with a remote on the right and Toy Story on the screen Samsung Frame TV with a remote on the right and Toy Story on the screen

Style The Frame TV your way

with our range of Customisable Bezels
  • Can any TV be a picture frame TV?

    No. Specialised picture frame TVs like Samsung’s The Frame are specifically designed with a gallery mode and customisable bezels to seamlessly integrate with your home decor.
  • The Frame TV from Samsung is a brilliant option if you’re looking for a high-quality television that also looks great on your wall! They are designed with thin customisable bezels1 and a Matte Display to mimic the look of a traditional picture frame. You can choose your own artwork to display or select from Samsung’s Art Store gallery2 to personalise your space when the TV is not in use. If you appreciate both form and function The Frame is a stylish choice.

    1. Customisable bezels sold separately. 
    2. Separate Art Store subscription and Samsung Account required to access full selection of artwork.
  • The Frame TV by Samsung offers a unique blend of technology and art. It boasts gorgeous design features to make it look like a framed piece of art when the TV is not in use. You can choose from a vast collection of artwork or personal photos to display, giving it the appearance of a real picture frame. It’s designed to blend seamlessly with your home decor thanks to its customisable bezels2, the included slim-fit wall mount, and enhanced aesthetics. Plus, there’s smart TV capabilities, 4K resolution, and energy-saving features to reduce power consumption in Art Mode.

    1. Separate Art Store subscription and Samsung Account required to access full selection of artwork.
    2. Customisable bezels sold separately.
    3. 4K resolution applicable to 43"+ The Frame.
  • The Frame TV is a standout 4K QLED Samsung TV. When turned on, it offers high-quality picture settings and smart TV features like streaming apps and voice control with Bixby and Alexa. However, its defining feature is Art Mode. When the TV is off, it doesn’t just sit as a black rectangle but transforms into a digital art display. You can choose from a vast collection of artwork 1 or upload personal photos to exhibit on the screen. An intelligent motion sensor detects presence, turning the screen on to Art Mode when someone is in the room and off to save energy when no one is present.

    1. Separate Art Store subscription and Samsung Account required to access full selection of artwork.

Consumer credit offers referred to on this page are offered by Samsung Finance (powered by Glow), Paypal UK Ltd or Klarna.  Subject to status, credit approval and terms and conditions.   Samsung Electronics (UK) Limited (Registered no: 03086621), registered at Samsung House, 2000 Hillswood Drive, Chertsey, Surrey KT16 0RS, United Kingdom, acts as credit broker and not lender, and is authorised and regulated by the FCA (FRN 727333).   Glow Financial Services Limited, 71 Queen Victoria Street, London EC4V 4BE. Registered No. 09127663, authorised and regulated by the FCA (Reference No. 751308), acting as lender, under brand licence as Samsung Finance (powered by Glow) through Samsung Electronics (UK) Limited.   PayPal Credit and PayPal Pay in 3 are trading names of PayPal UK Ltd, Whittaker House, Whittaker Avenue, Richmond-Upon-Thames, Surrey, United Kingdom, TW9 1EH.  Klarna Bank AB offers credit, which is authorised and regulated by the Swedish Financial Services Authority, with limited supervision by the Financial Conduct Authority and Prudential Regulation Authority in the UK. Registered office: Sveavägen 46, 111 34 Stockholm, Sweden. Corporation ID number: 556737-0431.

*Quote from iF Design Editorial from the 2023 Design Awards, applies to The Frame TV.

*Customisable bezels each sold separately. For full availability, visit theframebezel.com.

**Claim on selected 2023 and 2024 TV’s and monitors activated between 24/04/2024 and 31/03/2025 (Xbox promotion date ends 30/06/2024, redeem code by 30/07/2024). Value of subscription dependent on model of TV/monitor purchased. £250 based on the purchase of a Neo 8K TV. Eligibility, offers and t&cs vary by partner. Each partner code must be redeemed by 1 May 2025. For full terms and eligible devices visit samsung.com/uk/tvs/smart-tv/made-for-uk. Excludes Music Frame.

1. Purchase from Samsung Shop by 03/12/24. While stocks last.

2. Offer available until 23:59 on 3 December 2024. Deliveries available Monday to Saturday, subject to availability. UK mainland only. Offer applied automatically at checkout.

5. Only available at Samsung.com. Customers must apply the Trade Up discount via the product page, before checking out.  Recycled products are non-returnable and have zero value. You will be required to fully uninstall (including disconnecting and draining of water, or wiping all data, as applicable) your appliance, monitor or television and make sure it is ready for collection at the same time we deliver your new product. We reserve the right to refuse the delivery if you fail to do so. A surcharge equal to the amount of the discount you received will apply if you do not recycle or have your product ready for recycling. Offer cannot be combined with multi-buy promotions for Home Appliances. Each household may only recycle one of each type of product and will receive only one trade-up discount for each product type recycled. The Trade Up discount is an incentive to recycle it is not a trade-in value for the recycled product. Find out more here https://www.samsung.com/uk/tv-and-home-appliances-trade-up/

Samsung Electronics (UK) Limited (Registered in England No. 03086621) as a credit broker (and not lender) Samsung House, 2000 Hillswood Drive, Chertsey, Surrey, KT16 0RS. Authorised and regulated by the Financial Conduct Authority (Reference No. 727333). Glow Financial Services Limited (Registered No. 09127663) as lender, under the brand of Samsung Finance (powered by Glow) (licensed by Samsung Electronics (UK) Limited). 71 Queen Victoria Street, London, EC4V 4BE. Authorised and regulated by the Financial Conduct Authority (FRN 751308), EC4V 4BE. Authorised and regulated by the Financial Conduct Authority (FRN 751308).