Reach People at Every Moment of Discovery
From looking for what's now to what's next - from something new to watch, to ways to live healthier, feeding a gaming obsession or on the go, find and reach people in every connected moment with Samsung Ads.
Audience is Everything.
The Samsung Ads audience has everything you need… young families, millennials, gaming enthusiasts, and more — no one knows the Samsung household better.
Why Samsung Ads
Reach and Scale
Real time insights and reach to 50 million active Samsung Smart TVs across UK, Germany, France, Italy, Spain and Russia.
Incremental Reach
Who saw your linear TV ad and who didn't? Complement your linear campaign and gain greater insights with Samsung Ads.
New Audiences
Through our proprietary data and ACR technology, Samsung Ads can help you identify new audiences who might not have been exposed to your linear campaign.
Samsung TV Plus
Samsung TV Plus offers a free TV experience to consumers,
out-of-the-box, with a wide variety of content.
No download, additional device, or credit card needed.
With instant access to movies, sports, entertainment
and more, Samsung TV Plus is the destination for free TV.
Get more out of marketing budgets by targeting hard-to-reach
streaming audiences in a brand safe environment. Take advantage of Samsung TV Plus through programmatic or managed service.
What is Automatic Content Recognition?
How does Samsung Ads use the technology to help advertisers reach households in more meaningful ways?
WHAT IS ACR?
Samsung Ads offers proprietary first-party data, powered by industry leading Automatic Content Recognition (ACR) technology that allows advertisers to reach households in more impactful and relevant ways.
Samsung Ads’ proprietary ACR technology offers a highly effective and compliant way to gather insights of viewership behaviours on Smart TVs.
HOW DOES IT WORK?
Samsung Ads ACR data is derived from glass-level content recognition, offering highly accurate, deterministic content consumption insights from linear TV, OTT, set-top boxes and gaming environments that can be used for targeting, measurement and optimization to drive your campaigns' impact.
WHY IS IT UNIQUE?
Samsung Ads’ deterministic proprietary data is exclusive and only available on the Samsung Ads platform for custom targeting and measurement.
SMART INSIGHTS
Samsung Ads ACR data can help you to understand the changing viewing habits of households and how to adapt to these changes to maximize the engagement from the biggest to the smallest screen in the home.
Start with Samsung Ads
Our insights help you drive ad effectiveness.
Improved Program Tune-In
63% lift in Tune-In for the premiere of a new show
Increased OTT App Usage
Facilitated 15x more opens of a new CTV app looking to acquire new users
Net Reach Extension
21% incremental reach via CTV in addition to linear TV Campaign
Resources
Decoding the On Demand TV Landscape
Learn from actionable insights into streaming behaviours across Europe, Samsung TV Plus and what it means for marketers.
Trends Report: Gaming on Samsung Smart TVs
How can Samsung Ads help you reach Gamers? We help you understand the latest behaviours with this critical audience and how to optimize your plan today.
Meet the Team
Alex Hole
Head of European
Service Business
Organisation, Europe
Nikalas Dewar
Sales Director
Samsung Ads, Europe
Andy Jones
Head of UK Sales
Samsung Ads, Europe
Lizzie Wiltshire
Head of Client Solutions
Samsung Ads, Europe
Antonia Faulkner
Head of Marketing
& Analytics
Samsung Ads, Europe
Diego Frutuoso
Head of Finance
& Business Operations
Samsung Ads, Europe
Daniel Trevett
Head of Strategic Accounts
Samsung Ads, Europe
