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TV that rotates to fit your content

Mobile Optimised Screen

Enjoy all your mobile content, bigger and better with The Sero, which rotates from landscape to portrait mode.

*Samsung Account required to access our network-based smart services and apps. If you choose not to log-in, you will only get connection to terrestrial TV (applicable to devices with tuners only) and external devices, e.g. via HDMI

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A turn for your content

Rotating Screen

The world's first rotating TV to maximise your content experience with full vertical or horizontal 4K viewing. Once you’ve synced your smartphone, when you rotate your phone, The Sero turns* too.

*Auto Rotation feature requires compatible Galaxy smartphone.

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Experience glare-free 4K picture viewing

Matte Display

Tired of seeing distracting glare on your TV screen? The Sero's ground-breaking Matte Display overcomes this problem as it absorbs reflections - so even in bright light you'll have the best possible viewing experience, without any distractions.

*Measured against Unified Glare Rating (UGR), certified as glare-free (reflection, discomfort and disability glare) by UL.

Naturally bright and colourful picture

Powered by Quantum Dot

See everything you watch come to life with greater detail and realism. Samsung's Quantum Dot-powered TVs transform light into lifelike and accurate colour – validated by Pantone. The result? A naturally bright and colourful picture in over a billion cinematic colours.

Amp up the volume with powerful, built-in speakers

4.1ch Premium speakers

Stream your favourite playlists from your smartphone to The Sero’s powerful TV sound system. With 4.1ch 60-watt TV speakers built-in, you'll fill the room with premium sound and deep bass for music sessions that really move you.

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Sero Design

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The Sero's Vertical Design, All-in-1 Floor Stand and Premium 60W Speakers are on display.

The Sero's Vertical Design, All-in-1 Floor Stand and Premium 60W Speakers are on display.

A design as unique as your own style

Vertical Design

With a contemporary vertical design in an elegant navy blue, The Sero is a stylish addition to any room. The Sero's free-standing TV stand – integrating its powerful speaker and a cable management solution – fits with your space.

* Images and videos are simulated and for illustration purposes only.

The wheels of The Sero are on display. Then a birds eye view of a home is on display to show that The Sero can be rolled to and from multiple places of a home.

The wheels of The Sero are on display. Then a birds eye view of a home is on display to show that The Sero can be rolled to and from multiple places of a home.

Liven up any room in your home

The Sero Wheel

More than a just a screen, The Sero re-imagines what a TV can do. It's never been so easy to move your TV around with a movable TV stand. Just attach these wheels* to the TV stand and liven up any room in your home.

* The Sero Wheel sold separately

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Usability

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Mirror all your content on the big screen

Mobile Mirroring

Go from watching your favourite show on your mobile device to watching on The Sero with a bigger screen with easy screen mirorring.* You can mirror content from your smartphone or tablet to the TV via SmartThings, or pair with your Apple devices to project via AirPlay2.**

*Internet connection, compatible smartphone and Samsung SmartThings app required. **Apple and AirPlay 2 are trademarks of Apple Inc., registered in the U.S. and other countries. *** Account required to access our network-based Samsungsmart services and apps. If you choose not to log-in, you will only get connection to terrestrial TV (applicable to devices with tuners only) and external devices, e.g. via HDMI

A smartphone and The Sero are on display. When the smartphone is tapped on The Sero, The Sero displays what the smartphone had on its screen.

A smartphone and The Sero are on display. When the smartphone is tapped on The Sero, The Sero displays what the smartphone had on its screen.

Just tap to mirror

Tap View

No more crowding around mobile screens for the latest YouTube vlogs: with Tap View*, you can mirror your photos, videos and social feeds on the big screen.

*Compatible Galaxy device required. Tap View only works when TV and mobile are on. **Internet connection and compatible smartphone required. ***Samsung Account required to access our network-based smart services and apps. If you choose not to log-in, you will only get connection to terrestrial TV (applicable to devices with tuners only) and external devices, e.g. via HDMI

Mobile content just got bigger

Mobile entertainment

Say goodbye to the black bars that show when you play a video from your smartphone on TV. The Sero displays an optimised aspect ratio so you can fully enjoy content, apps and social media on the big screen.

*Samsung Account required to access our network-based smart services and apps. If you choose not to log-in, you will only get connection to terrestrial TV (applicable to devices with tuners only) and external devices, e.g. via HDMI

The Sero is on display in ambient mode switching from My Album, Cinemagraph, Decor and Special Edition.

The Sero is on display in ambient mode switching from My Album, Cinemagraph, Decor and Special Edition.

Go beyond the black screen

Ambient Mode+

When the Sero is off, transform your screen into a decorative or functional feature. Samsung Ambient Mode+ lets you choose from over 100 backgrounds – displaying essential information, your own photos*, or colourful patterns. Plus, it automatically adjusts to the light in your room.

*Some features of Ambient Mode require Internet connection, a compatible smartphone, and SmartThings app. **Samsung Account required to access our network-based smart services and apps. If you choose not to log-in, you will only get connection to terrestrial TV (applicable to devices with tuners only) and external devices, e.g. via HDMI

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QLED Tech

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Quantum Processor 4K

Quantum Processor 4K

Picture and sound automatically optimised

Quantum Processor 4K

Think of the processor as the brain of the TV. The smarter the processor, the better your experience will be - and this processor introduces AI to optimise your content. It adjusts the brightness and upscales the resolution of what you're watching to 4K, even if it wasn’t filmed that way.

Brilliant viewing, day and night

Adaptive Picture

Brilliant viewing, no matter the time of day. Sit back, as The Sero automatically adapts brightness and contrast to give you a pristine 4K picture. Plus, the new EyeComfort Mode feature even readjusts TV brightness settings depending on the time of day, so it's always easy on the eyes.

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Smart

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An abundance of apps and services to enjoy

Smart TV powered by Tizen*

With the best-selling Samsung Smart TV** you can dive into a huge collection of 4K films, TV shows and all your catch-up TV apps – including Netflix, Disney+, Apple TV, NOW TV and BT Sport apps*** – all in one place. Not sure what to watch? Our easy-to-use Smart Hub platform gives you recommendation

*Samsung Account required to access our network-based smart services and apps. If you choose not to log-in, you will only get connection to terrestrial TV (applicable to devices with tuners only) and external devices, e.g. via HDMI **Samsung TV has been ranked No.1 selling TV Brand for 17 consecutive years by Omdia. ***Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.

Good morning is selected on The Sero's SmartThings UI. The washing machine, A\/C, lamp and robot vacuum starts operating automatically.

Good morning is selected on The Sero's SmartThings UI. The washing machine, A\/C, lamp and robot vacuum starts operating automatically.

Control your smart home from your TV

Connected Living (with SmartThings)

Control all the devices in your connected smart home system through your Samsung Smart TV. From game consoles and set-top boxes, to Bluetooth speakers and 1000s of smart devices, Samsung Smart TV gives you simple control at the touch of a button*. With SmartThings built into your Samsung TV.

*Requires SmartThings app, Internet connection, and SmartThings enabled devices. **Samsung Account required to access our network-based smart services and apps. If you choose not to log-in, you will only get connection to terrestrial TV (applicable to devices with tuners only) and external devices, e.g. via HDMI

One remote to control all your devices

SolarCell Remote

Replace the clutter of remotes with a SolarCell One Remote. It charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don’t need any disposable batteries.

*When battery is fully drained it can only be charged via USB C cable (USB cable sold separately). Please refer to the TV Menu(Settings - General Settings - Power & Energy Saving - Available Remote Battery) to check the remaining battery level of the remote control.

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