Brand Identity

Brand Identity

The story of
Samsung brand

The story of Samsung brand

Who we are and what drives us

Brand Story

Who we are

There are a man and woman looking at the screens showing fast moving lights There are a man and woman looking at the screens showing fast moving lights

Heritage

Where it all began

In a white cupboard, old Samsung products are displayed. In a white cupboard, old Samsung products are displayed.

See how we express our unique spirit as a relentless pioneer

Logo

How we define ourselves

There's Samsung letter mark on Suwon Digital Campus Central Gate.

Colour & Typography

How we express ourselves

There are vertical stripes of Samsung blue, black, white, and illustrative colors of Samsung. Also, some of English alphabets are written in Samsung Sharp Sans Bold. There are vertical stripes of Samsung blue, black, white, and illustrative colors of Samsung. Also, some of English alphabets are written in Samsung Sharp Sans Bold.

Sound

Wherever you meet us

There are neon-colored square bars stacked up to express equaliser. There are neon-colored square bars stacked up to express equaliser.