Bespoke AI™ Laundry Washer WW12BB944DGBSP AI Ecobubble™ 12 kg Black

Bespoke AI™ Laundry Washer WW12BB944DGBSP AI Ecobubble™ 12 kg Black

WW12BB944DGBSP

4.1 (15)
  • Bespoke Design
  • AI Ecobubble™+
  • 39min Super Speed Cycle (QuickDrive™)
  • AI Wash & Auto Dispense

Choose your Colour

Colour :

Choose your Capacity

  • AI Ecobubble™+
    AI Ecobubble™+
  • AI Wash
    AI Wash
  • QuickDrive™
    QuickDrive™
  • AI Control
    AI Control

Intelligent wash. Efficient clean.

Highlights

Minimalist and sleek look that compliments and blends harmoniously with almost any laundry aesthetic.

Bespoke Design

Minimalist and sleek look that compliments and blends harmoniously with almost any laundry aesthetic.

Enjoy more effective washing with AI Ecobubble™+*.

AI Ecobubble™+

Enjoy more effective washing with AI Ecobubble™+*.

* AI Ecobubble is only activated when specific courses are selected, including Cotton, Synthetics and AI Wash with loads less than 2kg. Image is for illustration purpose only.

The depth of the washer drum is increased to 600mm, so it can hold up to 11kg of laundry, even a large duvet.

AI Wash

Wash clothes thoroughly*, but gently with less water and detergent**.

* Based on an AI-created algorithm. Actual results may vary depending on individual use.** AI Wash holds detergent for up to 1 month’s washing, based on the average of 4 loads per week. May vary depending on the washing load and settings. Image is for illustration purpose only.

Minimalist and sleek look

Bespoke Design

Enhance your home a sleek, premium look. The simple and flat design paired with chrome trimming around the tempered glass door, allows it to blend harmoniously with a variety of laundry aesthetics.

Smart, gentle washing

AI Ecobubble™+

Enjoy more effective washing with AI Ecobubble™+*. It creates bubbles that remove 24%** more soil even at low temperatures, saving 70% energy*** and ensuring 45.5% better fabric care****. It also detects the fabric type and optimises the amount of bubbles, washing time, temperature and spin speed.

*AI Ecobubble is only activated when specific courses are selected, including Cotton, Synthetics and AI Wash with loads less than 2kg. **Based on Performance Lab Test report by Springboard Engineering on EMPA strips, comparing a normal detergent solution and bubble technology without mechanical action. Individual results may vary. ***Tested in accordance with IEC 60456-2010/4kg Wash Load/Super Eco Wash cold (WF80F5E5U4W) vs. Cotton 40°C without Ecobubble (WF0702WKU). Individual results may vary. ****Based on EMPA test of 9kg model (WF906U4SAGD, Synthetics), with or without Bubble. Individual results may vary.

Smart energy savings

SmartThings AI Energy Mode

Monitor and reduce your washer’s energy use. AI Energy mode* lets you easily check power consumption and estimates your electricity bill. For courses that operate in AI Energy mode** it reduces energy use by up to 70%*** using Ecobubble™ to wash using cool water instead of warm and extra cycle time.

The AI ​​Energy Mode for Washer is activated by checking the mode button to 'On' and selecting the device you want to run on your smartphone. After the cycle, the cleaning is complete with AI Energy Mode which saves 397 Wh (70%) of energy. The AI ​​Energy Mode for Washer is activated by checking the mode button to 'On' and selecting the device you want to run on your smartphone. After the cycle, the cleaning is complete with AI Energy Mode which saves 397 Wh (70%) of energy.

* Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. ** Can be applied when the selected washing temperature is 20 ~ 40°C. *** Based on internal testing on the WW11BB944AGB model in normal usage conditions. Results: Power consumption without AI Energy Mode = 0.539 KWh. Power consumption with AI Energy Mode = 0.145 KWh. Results may vary depending on the actual usage conditions.

Half the wash time

QuickDrive™

Spend much less time washing. When activated, QuickDrive™ reduces the washing time by 50%*. Unique Q-Bubble™ technology combines dynamic drum rotation with additional water shots to create more abundant and powerful bubbles. So detergent penetrates faster and washes quickly and gently.

The powerful water is sprayed, bubbles are formed, and clothes are washed. The “50% time saving” text appears on the top of the washing machine. The powerful water is sprayed, bubbles are formed, and clothes are washed. The “50% time saving” text appears on the top of the washing machine.

* Tested in accordance with IEC 60456-2010 / Cotton (40℃, Half load) with Quick drive. vs. Individual results may vary. Image is for illustration purpose only.

Intelligent washing

AI Control

Wash laundry easily and effectively with AI Control. It personalises washing by remembering your habits, suggesting cycles* and displaying timely information. The SmartThings App** offers advice on cycles, planning and troubleshooting. And it selects the ideal drying course for a wash cycle***.

The AI washer’s control panel displays the Cycle suggestion, Habits learning, Informative display and guide. The AI washer’s control panel displays the Cycle suggestion, Habits learning, Informative display and guide.
The AI washer’s control panel displays the Cycle suggestion, Habits learning, Informative display and guide. The AI washer’s control panel displays the Cycle suggestion, Habits learning, Informative display and guide.

Intelligent washing

AI Control

Wash laundry easily and effectively with AI Control. It personalises washing by remembering your habits, suggesting cycles* and displaying timely information. The SmartThings App** offers advice on cycles, planning and troubleshooting. And it selects the ideal drying course for a wash cycle***.

  • * Messages with cycle suggestions are displayed on a smartphone App. ** Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. *** Auto Cycle Link is only available when both the washer and dryer have AI Control and Wi-Fi connected.
  • * Messages with cycle suggestions are displayed on a smartphone App. ** Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. *** Auto Cycle Link is only available when both the washer and dryer have AI Control and Wi-Fi connected.

Optimised cleaning

AI Wash

Wash clothes thoroughly*, but gently with less water and detergent**. AI Wash uses advanced sensing to detect the weight and softness of the fabric and continually monitor the level of soiling. It then intelligently optimises the water and detergent and the soaking, rinsing and spinning times.

The location of the Step 1: wash load, Step 2: water level, Step 3: fabric sensing, Step 4: soil level, and Step 5: detergent level sensors appears on the transparent washer in order. In Step 4 , AI changes the time depending on soil level and users can control it with SmartThings app. The location of the Step 1: wash load, Step 2: water level, Step 3: fabric sensing, Step 4: soil level, and Step 5: detergent level sensors appears on the transparent washer in order. In Step 4 , AI changes the time depending on soil level and users can control it with SmartThings app.

* Based on an AI-created algorithm. Actual results may vary depending on individual use. ** AI Wash holds detergent for up to 1 month’s washing, based on the average of 4 loads per week. May vary depending on the washing load and settings. Image is for illustration purpose only.

Top view of the Auto Dispenser. Icons next describe automation, calibration, sensing and flexible use features. WW9400B notifies you when the detergent runs out. 1. Liquid Detergent and 2. Fabric Softener, Liquid Detergent prints on the dispenser are highlighted. Top view of the Auto Dispenser. Icons next describe automation, calibration, sensing and flexible use features. WW9400B notifies you when the detergent runs out. 1. Liquid Detergent and 2. Fabric Softener, Liquid Detergent prints on the dispenser are highlighted.

Optimised detergent

Auto Dispense

Get the best washing results* with less waste and effort. Auto Dispense automatically dispenses the right amount of detergent and fabric softener for each load. It has separate compartments for each, although both can be used for detergent, so there is no need to refill it after every wash**.

* Actual results may vary depending on individual use. ** Auto Dispense holds detergent for up to 1 month’s washing, based on 2~3 washes per week (5kg load/standard usage). May vary depending on the washing load and settings.
The ‘Less Microfiber cycle' course reduces microplastics by up to 54%. This is to prevent ocean pollution. The ‘Less Microfiber cycle' course reduces microplastics by up to 54%. This is to prevent ocean pollution.

Microplastic reducing washing machine 

Less Microfiber cycle

Samsung, Ocean Wise Plastics Lab and Patagonia are together finding solutions to the microfiber shedding problem. Samsung’s specially designed laundry cycle reduces up to 54%* of the microfleece release. This is just the first step toward healthier oceans. 

* Tested with 2kg load of 100% polyester hoodies, comparing Synthetics cycle on Samsung Conventional model WW4000T and the Less Microfiber cycle on WW7000B. The results may be different depending on the clothes and environment. Tested by the Ocean Wise Plastics Lab.
Towels and doll is in the drum and washing takes 39 minutes with the powerful speed spray. Towels and doll is in the drum and washing takes 39 minutes with the powerful speed spray.

Wash in 39 minutes

Super Speed

Cut your daily laundry time and get clothes thoroughly clean. Super Speed washes a load in just 39 minutes*. QuickDrive™ saves time by moving clothes dynamically, while Ecobubble™ ensures powerful cleaning. The rinsing time is shortened using Speed Spray and it accelerates the spin speed.

* Based on using Super Speed at the default settings with a 5kg load. For best results, loading the washing machine up to half of the maximum washing capacity is recommended.
Steam is dispersed inside the washing machine and soak clothes in the drum. Steam is dispersed inside the washing machine and soak clothes in the drum.

Sanitise clothes

Hygiene Steam

Give clothes a deep and hygienic clean. Hygiene Steam releases steam from the bottom of the drum. It removes ingrained grime and 99.9% of bacteria* and inactivate allergens derived from house dust mites*. Hygiene Steam cycle reduces exposure to house dust mite, cat, dog, grass pollen and fungi**.

*Based on Intertek test report for Hygiene steam cycle. Removes 99.9% of Staphylococcus aureus and Escherichia coli. Individual results may vary. **Based on The British Allergy Foundation test report for Hygiene Steam cycle, will reduce exposure to house dust mite, cat, dog, grass pollen and fungi.
The washer motor with digital inverter technology gives a 20-year warranty. The washer motor with digital inverter technology gives a 20-year warranty.

Durable & efficient

Digital Inverter Technology

Enjoy efficiency and long-lasting performance with Digital Inverter Technology. It utilises strong magnets for a quiet and powerful performance with enhanced energy efficiency. It also provides exceptional durability, backed-up by the industry’s longest warranty* of 20 years on the motor.

*The 20 year parts warranty is only applicable to the inverter motor.
Tempered Glass Door of washing machine with a view of the inside. The Icon shows strong and durability. Tempered Glass Door of washing machine with a view of the inside. The Icon shows strong and durability.

Look good for longer

Tempered Glass Door

Make sure your washing machine stays looking good for longer, even if its Tempered Glass Door is frequently opened and touched. The strong and durable tempered glass is less likely to break or scratch compared to a plastic door. It also provides an elegant look and makes it easy to see inside.

Do the SmartThings

SmartThings Home

Enjoy personalised, efficient and hassle-free washing using the SmartThings App*. By analysing your washing patterns**, ‘Clothing Care’ offers tailored cycle recommendations*** and tips. ‘Energy’ helps manage your energy use holistically. ‘Home Care’ keeps the washer in the optimal condition

The SmartThings app helps Tailored care, Efficient energy use, Smart maintenance. Clothing Care displays AI recommendations for effortless laundry, Energy notifies best rates based on personal usage for powerful saving, Home Care helps easy upkeep the washing machine maintenance. The SmartThings app helps Tailored care, Efficient energy use, Smart maintenance. Clothing Care displays AI recommendations for effortless laundry, Energy notifies best rates based on personal usage for powerful saving, Home Care helps easy upkeep the washing machine maintenance.

* Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. ** Stores user data, preferences and usage patterns to suggest the most useful options. *** The user will be solely responsible for any consequence(s) that may result, including but not limited to any damage or harm caused by incorrect information provided by the user. Image is for illustration purpose only.

The washer drum is surrounded by clean water and water jets are cleaning the inside. Close-up image of a door gasket being cleaned.

Drum Clean+

Keep the door and inside of your washer hygienically clean. Drum Clean+ removes dirt and 99.9% of odour-causing bacteria* from the drum, without using detergent. A powerful water jet and fast spinning also remove grime from around the door gasket. And it notifies you when it needs cleaning**.

* Eliminates 99.9% of bacteria (Pseudomonas Aeruginosa) from the inside of the washer and removes dirt from the rubber gasket. Based on testing witnessed by Intertek of the Drum Clean + cycle. ** Provides a notification after every 40 cycles.

The Stay clean drawer opens. Light glitter and reveals a clean inside view.

StayClean Drawer

Stop wasting detergent and avoid the tedious task of cleaning the detergent drawer. The StayClean Drawer ensures that more of the detergent is washed away with a specially designed water flushing system. So there is less unsightly soap residue and the tray stays cleaner and more hygienic.

Intensive cleaning removes any kinds of tough stains and bacteria in the most effective ways. Clothes with specks of dirt and stains are soaked in bubbles and become loosen easily.

Bubble Soak

Get clothes spotlessly clean, even if they are really dirty. The Bubble Soak function helps remove a wide variety of stubborn stains, like blood, tea, wine, make-up and grass. Clothes are thoroughly soaked in active bubbles, so dirt and stains are loosened and can be removed more effectively*.

* Tested in accordance with IEC 60456 5th edition / 8kg Wash Load / Bubble Soak Wash vs. Cotton 40/60°C, Synthetic 60°C, and Denim 40°C without Bubble Soak.

How to measure

Measurement for WW12BB944DGBSP (600 x 850 x 695 mm) differs

Image is for illustration purposes only.

  • 20-year warranty on the motor 20-year warranty on the motor

    20-year warranty on the motor

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Specifications

  • Washing Capacity 12.0 kg
  • Bubble technology EcoBubble™
  • VRT VRT+
  • Physical specification 600 x 850 x 695 mm
  • Net Weight 80 kg
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Support

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User manual & Downloads
  • User Manual
    ENGLISH
    Download
  • Quick Guide (SmartControl)
    ENGLISH, VIETNAMESE
    Download
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FAQ

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