• Consumers can now purchase BESPOKE refrigerators featuring panel designs by local creators and winning designs from 2021’s #BESPOKEDesignedByYou campaign

• Consumers can also customise their BESPOKE refrigerators with their own creative artwork design

Singapore – 6 May 2022 – Following the successful debut of Samsung BESPOKE refrigerator in Singapore, Samsung Electronics Singapore is excited to offer consumers more unique panel design options with the introduction of the BESPOKE Creators Collection. It consists of six, one-of-a-kind designs from local interior design firm ROOOT Studio, artist Candice Phang, as well as the winners of the #BESPOKEDesignedByYou contest. 

Consumers looking to further personalise and adorn their very own Samsung BESPOKE refrigerators now also have the option of printing out their original artwork¹ as refrigerator decals for the panels. This allows them to design the refrigerator of their dreams and decorate their homes to reflect their distinctive personalities and styles.

Gavin Yeong, Head of Digital Appliances, Samsung Electronics Singapore said: “The BESPOKE range has opened new design possibilities for homes, and we’ve received numerous feedback from consumers that they want more customisation and design options. With the introduction of BESPOKE Creators Collection, we hope to lay the groundwork for more collaborations with local designers and creators who can put their unique spin to household appliances that can appeal to more discerning homeowners.”

Samsung Electronics Singapore has also rolled out a customisation option available on the Samsung Online Store and selected retailer stores, allowing consumers to truly experience the versatility of the BESPOKE refrigerator lineup by adding their own personal touch and flair.

After selecting the preferred BESPOKE refrigerator configuration, consumers can further personalise the appliance by submitting their original artwork to be printed as a refrigerator decal for the panels¹.

The Samsung BESPOKE Creators Collection is now available on the Samsung Online Store and selected consumer electronics retailer stores. Prices begin at $4,778 (without GST).

From now until 4 July, consumers can also receive complimentary artwork decals (worth up to $1,020) with purchase of any BESPOKE refrigerators. T&Cs apply.

Additionally, consumers can check out the BESPOKE Creators Collection in-store showcase in the coming months at selected retailer stores. More information will be shared in due course here.

About Samsung Electronics Co., Ltd.       

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at http://news.samsung.com.

• “Goood Afternoon” by ROOOT Studio (@roootstudio)

“When we were first briefed about this project, we wanted to create an artwork that was relatable to anyone and everyone through storytelling, just like how we design spaces. The piece, ’Goood Afternoon’, was designed as a conversation starter in the heart of the kitchen, as we wanted our design to take a view of the everyday lives of people living in Singapore, and how interactions between people are sparked by things as simple as a greeting with a smile. Try to spot SAMSUNG in this work of art, as it has seamlessly integrated into our lives.”

• Fleur Purrfect by Candice Phang (@puffingmuffin)

“My artwork for the BESPOKE Refrigerator is inspired by two of my favourite things - cats and plants. I wanted it to reflect my passions, while being relatable to others. It’s my interpretation of an enchanting, whimsical and purrfect world that comes to life on the fridge. My main intention is to create positive vibes and add a happy touch to any home or kitchen. While it’s the perfect design for plant or cat lovers, I think anyone can enjoy the bright and cheerful sight whenever they open the fridge.

This is the first time I’m creating artwork that will go on a refrigerator, so it’s incredibly fun, new, and exciting. I felt so much anticipation to see the final product, even during the creation process. Watching it come to life felt amazing. I love that this collaboration gave me the creative freedom to reflect my personal style and taste, which is what BESPOKE is all about.”

• Kitchen View with Birds by ST Leng

• Journey by Raymond Kong

“Like how refrigerator magnets often tell a cherished story or memory for the dwellers at home, this art piece pays homage to the feelings of nostalgia with its magical dose of vibrance and life.”

• Cat’s Apartment by Liang Yi Jie

“Designed with clear precise lines and a meticulous attention to detail, feel free to get a closer look—can you find the cat residents living in the apartment?”

• Yin & Yang — the Balance of Life by Goh Chen Lin