77" OLED S95F 4K Vision AI Smart TV (2025)

QA77S95FAKXXS

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77" OLED S95F 4K Vision AI Smart TV (2025)
77"

Highlights

NQ4 AI Gen3 Processor

NQ4 AI Gen3 Processor

Our most advanced AI-powered 4K processor

Glare Free

Glare Free

Watch clearly without distracting reflections

OLED HDR Pro

OLED HDR Pro

More powerful brightness and richer contrast

Motion Xcelerator 165Hz

Motion Xcelerator 165Hz

Get ultra-smooth motion for games up to 165Hz

Features

Enrich your experience with Samsung Vision AI

Key features at a glance

Samsung NQ4 AI Gen3 Processor. Glare Free shows screens with Without Glare Free and With Glare Free. UL Verified Logo. Glare Free: Reflection Glare UGR < 10, Discomfort Glare < UGR 22, Disability Glare < 34. verifyUL.com®. V166045. OLED HDR Pro. Motion Xcelerator 165Hz. Samsung NQ4 AI Gen3 Processor. Glare Free shows screens with Without Glare Free and With Glare Free. UL Verified Logo. Glare Free: Reflection Glare UGR < 10, Discomfort Glare < UGR 22, Disability Glare < 34. verifyUL.com®. V166045. OLED HDR Pro. Motion Xcelerator 165Hz.
The words Samsung Vision AI with the Samsung AI logo. The words Samsung Vision AI with the Samsung AI logo.

Companion that enriches your life

Woman in living room speaks to Bixby through the TV. Captions of the dialogue are shown. What’s the weather in Paris today? The weather in Paris today is clear. Is there a famous place there? Paris is famous for the Eiffel Tower, the Seine River and more. Woman in living room speaks to Bixby through the TV. Captions of the dialogue are shown. What’s the weather in Paris today? The weather in Paris today is clear. Is there a famous place there? Paris is famous for the Eiffel Tower, the Seine River and more.

A smarter voice assistant

Bixby

With updated intelligence, Bixby in your Samsung AI TV is the perfect center of your AI home. It can process multiple commands at once, and it's better at grasping the wider context. Enjoy smoother conversations, easier searches, more intuitive reactions and seamless device control.

* Voice commands and multi turn is supported for 10 languages (US/UK/IN(en)/DE/FR/IT/ES/BR/MX/KR).* Not all accents, dialects and expressions recognized.

Our most advanced AI-powered 4K processor

NQ4 AI Gen3 Processor

Powered by 128 AI neural networks, this AI processor enhances your picture and sound to superb heights. Enjoy the best 4K TV experience, whether you're streaming OTT services, playing your favourite video games or watching live sports.

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Compared to 2025 OLED S85F (NQ4 AI Gen2)
Samsung NQ4 AI Gen3 Processor has up to 2 times faster NPU, 6.4 times greater AI neural networks, up to 2.1 times faster GPU and up to 17% faster CPU than the 2025 OLED S85F (NQ4 AI Gen2). Samsung NQ4 AI Gen3 Processor has up to 2 times faster NPU, 6.4 times greater AI neural networks, up to 2.1 times faster GPU and up to 17% faster CPU than the 2025 OLED S85F (NQ4 AI Gen2).
* Viewing experience may vary according to types of content and format.* Upscaling may not apply to PC connection and Game Mode.

Boost shows and movies to 4K resolution

4K AI Upscaling Pro

Watch your favourite content in more brilliant detail. Our AI processor can take your content and enhance it up to 4K resolution with 128 AI neural networks — all while maintaining incredibly sharp and smooth picture quality.

* Viewing experience may vary according to types of content and format.* 4K AI Upscaling may not apply to PC connection and Game Mode.

Picture Quality

Picture Quality Picture Quality

Watch clearly without distracting reflections

Glare Free

Our anti-glare technology minimises reflections from bright environments, such as indoor lighting. Now you can view your screen clearly, without distracting shine getting in the way of your content.

A TV screen Without Glare Free technology has distracting reflections. Next to it, a TV screen With Glare Free technology clearly shows a scene of mountains. UL Verified Logo. Glare Free: Reflection Glare UGR < 10, Discomfort Glare < UGR 22, Disability Glare < 34. verifyUL.com®. V166045. A TV screen Without Glare Free technology has distracting reflections. Next to it, a TV screen With Glare Free technology clearly shows a scene of mountains. UL Verified Logo. Glare Free: Reflection Glare UGR < 10, Discomfort Glare < UGR 22, Disability Glare < 34. verifyUL.com®. V166045.

* UL’s verification validates the ‘Glare Free’ claim by assessing the products against Unified Glare Rating (UGR) testing standards set by the International Commission on Illumination (CIE) and testing standards set by the International Organization for Standardization.* Results based on test conducted under indoor lighting conditions.

More powerful brightness and richer contrast

OLED HDR Pro

Experience brilliant viewing with brighter brights and darker darks. Our AI processor analyses each scene to dynamically tone map for contrast and boost for brightness. The result is an incredibly powerful screen that brings every little detail to life.

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* The range of HDR luminance is based on internal testing standards and is subject to change according to viewing conditions or specifications.

More about
Picture Quality

More about Picture Quality More about Picture Quality
A city lit up by bright lights is on display. The colors and lights are vivid as OLED lights portray through the QD screen. A city lit up by bright lights is on display. The colors and lights are vivid as OLED lights portray through the QD screen.

Deep blacks, clean whites and lively colours

OLED

Samsung’s unique OLED expresses deep blacks, clean whites and a full range of lively colours. With cutting-edge self-illuminating pixels, what you see is a picture that's pure, bright and more accurate than ever before.

Gaming Experience

Gaming Experience Gaming Experience

Get ultra-smooth motion for games up to 165Hz

Motion Xcelerator 165Hz

Enjoy consistently crisp visuals at blazing-fast speeds. Samsung’s unique dynamic refresh technology provides exceptionally smooth motion performance for VRR games up to 4K 165Hz.

A racecar speeds forward, with Motion Xcelerator technology clearing up the part of the screen it's on. A racecar speeds forward, with Motion Xcelerator technology clearing up the part of the screen it's on.

* 4K 165Hz is only available with PC connected games that support such specifications (PC graphic card required). Its performance may vary.

More about
Gaming Experience

More about Gaming Experience More about Gaming Experience
The TV's AI detects that the game on screen is an RPG and optimizes various settings to match. The screen changes over to a sports game. The TV's AI detects the new game genre and re-optimizes the settings to match. The TV's AI detects that the game on screen is an RPG and optimizes various settings to match. The screen changes over to a sports game. The TV's AI detects the new game genre and re-optimizes the settings to match.

Seamless AI-driven game optimisation

AI Auto Game Mode

Let your TV detect the type of game you're playing and optimise the settings. You can free yourself from the usual setup hassle and just play.

* AI Auto Game Mode is available for certain console and PC games.

Sound

Sound Sound
A TV shows a concert scene. When Q-Symphony is off, the soundbar under the TV plays audio by itself, giving off small sound waves. When Q-Symphony is on, the TV and soundbar play audio together, with both giving off large sound waves in sync. A TV shows a concert scene. When Q-Symphony is off, the soundbar under the TV plays audio by itself, giving off small sound waves. When Q-Symphony is on, the TV and soundbar play audio together, with both giving off large sound waves in sync.

TV and soundbar play together in smooth harmony

Q-Symphony

Surround yourself with beautifully orchestrated sound. Samsung technology syncs the TV and soundbar audio to play simultaneously — without muting the speakers of either device.

* Check for Q-Symphony compatibility on soundbar product specifications.* Soundbar sold separately.* The location and number of speakers may vary depending on the model.

One UI Tizen

One UI Tizen One UI Tizen

Personalise your screen experience

One UI Tizen

One UI Tizen provides a personalise screen experience. With Samsung Tizen OS, it delivers all the latest innovative Samsung features. Your experience is also secured by Samsung Knox across SmartThings devices. Plus, One UI Tizen will support Tizen OS upgrades for the next 7 years.

One UI Tizen’s home screen, with the various apps and services available, is displayed on a TV in a living room. One UI Tizen’s home screen, with the various apps and services available, is displayed on a TV in a living room.

Enjoy 7 years of
new TV experiences
for free

A dark gradient background with a metallic badge displaying ‘7 Years OS Upgrade for Free’ in bold text and ‘One UI Tizen’ in the bottom left corner. A dark gradient background with a metallic badge displaying ‘7 Years OS Upgrade for Free’ in bold text and ‘One UI Tizen’ in the bottom left corner.
* Content and services may vary by region and are subject to change without notice.* Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use.* Some content and services require registration and subscription.* Requires Samsung account.* Tizen OS upgrades will be supported for up to 7 years starting from 2025, for products released in the year 2025.* Please note that the upgrade does not cover hardware-related performance, features or durability.

More about
One UI Tizen

More about One UI Tizen More about One UI Tizen
The home screen for Samsung Daily+ shows apps and services. The screen scrolls down to highlight the Most Used smart devices. Screen scrolls up and shows the category switching from Featured to Health. Scrolls back down to show the Workout Tracker options. The Galaxy Watch 6 option is highlighted. The home screen for Samsung Daily+ shows apps and services. The screen scrolls down to highlight the Most Used smart devices. Screen scrolls up and shows the category switching from Featured to Health. Scrolls back down to show the Workout Tracker options. The Galaxy Watch 6 option is highlighted.

Elevate your day with curated lifestyle experiences

Samsung Daily+

Find apps and services for health, work and lifestyle on Samsung Daily+. You can access SmartThings, Workout Tracker, karaoke and more, all in one place.

* Samsung is not responsible for any third-party services, and is not liable for any damages or losses caused by any third-party services.

Access channels for free

Endless Free Content

Access free channels, including Samsung TV Plus premium channels.Enjoy news, sports, movies, entertainment, music, kids’ shows and more. With new content continuously added, there’s always more to explore.

The best of TV. All for free.

Samsung TV Plus

Dive into a vast collection of shows, movies and other content on Samsung TV Plus. It comes installed for free on your TV — no payment, subscription or setup required.

* Channels may vary by country and are subject to change without notice.* Supported Samsung devices may vary by country.* Requires Samsung account.* UI is subject to change without prior notice.* Ads may appear on Samsung TV Plus.* Available for free on Samsung Smart TVs released since 2016.

TV in a living room shows Samsung TV Plus home screen and the diverse TV channels available with it. TV in a living room shows Samsung TV Plus home screen and the diverse TV channels available with it.

* Channels may vary by country and are subject to change without notice.* Supported Samsung devices may vary by country.* Requires Samsung account.* UI is subject to change without prior notice.* Ads may appear on Samsung TV Plus.* Available for free on Samsung Smart TVs released since 2016.

SmartThings

SmartThings SmartThings

Connect and manage your smart home devices, all from your TV

SmartThings

With a built-in smart hub, your TV can connect and control smart devices — even those requiring Matter and HCA compatibility. You can also get notifications about your devices straight from the screen, including a 3D Map View that shows your entire smart home system at a glance.

* Available technology, functions and features may vary by country, service provider, network environment or product, and are subject to change without notice.* Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account.* Connected devices are sold separately.* Use of calm technology requires agreement to privacy notices from both SmartThings and the auto-registered device.* TV and mobile device must be connected to SmartThings to use 3D Map View function. For a detailed list of supported devices, visit https://partners.smartthings.com/supported-devices.* UI is subject to change without prior notice.

More about
SmartThings

More about SmartThings More about SmartThings
Man wearing a Galaxy Watch watches TV in a living room. He moves his hand back and forth to play the video on the screen. Man wearing a Galaxy Watch watches TV in a living room. He moves his hand back and forth to play the video on the screen.

Gestures to control with your watch

Universal Gestures

Easily control your TV with your smartwatch. Just wear your Galaxy Watch and use hand gestures, like pinching to select an option, or moving your wrist back and forth for pause and play.

* Available apps and services may vary and are subject to change without notice.* Only supported on Galaxy Watch4 and later models, and Wear OS 5 and higher versions.

Design

Design Design

Absolute beauty found in minimalism

Infinity One Design

Your TV can be the elegant statement piece of any room. This gorgeous Infinity One Design takes sophistication to the next level with its impossibly slim profile.

Sustainability

Sustainability Sustainability

Charge it with light

SolarCell Remote

With a solar panel on its back, our SolarCell Remote is charged by light — no need for disposable batteries. And with smart features like a built-in microphone and voice assistant, this remote is innovative in more ways than one.

* To charge the remote with solar energy, set the TV remote down with the solar panel facing up. Place it in your living room while your lights are turned on, or you can place it near a window where it will soak in natural sunlight.* In case the remote's battery is depleted, you can charge it using a USB-C cable. To check the remaining battery level of the remote control, refer to the TV Menu (Settings > General & Privacy > Power & Energy Saving > Available Remote Battery).

Close-up of SolarCell Remote’s front and back sides. Buttons are placed on the front, while the back reveals a solar panel. Close-up of SolarCell Remote’s front and back sides. Buttons are placed on the front, while the back reveals a solar panel.

* To charge the remote with solar energy, set the TV remote down with the solar panel facing up. Place it in your living room while your lights are turned on, or you can place it near a window where it will soak in natural sunlight.* In case the remote's battery is depleted, you can charge it using a USB-C cable. To check the remaining battery level of the remote control, refer to the TV Menu (Settings > General & Privacy > Power & Energy Saving > Available Remote Battery).

* Image simulated for illustration purposes. Any changes in appearance and design specifications that do not affect product performance may occur without prior notice. UI, content and services may vary by region and are subject to change without notice.

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0% Instalment Plans

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Specifications

  • OLED

  • Screen Size

    77"

  • Resolution

    4K (3,840 x 2,160)

  • Refresh Rate

    100Hz (Up to 165Hz)

  • Anti Reflection

    OLED Glare Free

  • Picture Engine

    NQ4 AI Gen3 Processor

  • HDR (High Dynamic Range)

    OLED HDR Pro

  • HDR 10+

    Yes (ADAPTIVE/ GAMING)

  • Contrast

    Self-illuminating pixels

  • Viewing Angle

    Ultra Viewing Angle

  • Contrast Enhancer

    Real Depth Enhancer

  • Motion Technology

    Motion Xcelerator 165Hz

  • Expert Calibration

    Yes

  • Smart Calibration

    Basic

  • AI Upscale

    4K AI Upscaling Pro

  • AI Motion Enhancer

    AI Motion Enhancer Pro

  • HDR Brightness Optimizer

    Yes

  • Filmmaker Mode (FMM)

    Yes

  • Color Booster

    Color Booster Pro

  • AI HDR Remastering

    Auto HDR Remastering pro

  • EyeComfort Mode

    Yes

  • Dolby Atmos

    Yes

  • Object Tracking Sound

    OTS+

  • Q-Symphony

    Yes

  • Sound Output (RMS)

    70W

  • Speaker Type

    4.2.2CH

  • Active Voice Amplifier

    Yes (Active Voice Amplifier Pro)

  • Adaptive Sound

    Yes (Adaptive Sound Pro)

  • 360 Audio

    Yes

  • Operating System

    Tizen™ Smart TV

  • Bixby

    Yes

  • Far-Field Voice Interaction

    Yes

  • Samsung TV Plus

    Yes

  • Works with AI Speaker

    Google Assistant (SG only)

  • Web Browser

    Yes

  • SmartThings Hub / Matter Hub / IoT-Sensor Functionality / Quick Remote

    Yes

  • Multi Device Experience

    TV to Mobile, Mobile to TV, TV initiate mirroring, Sound Mirroring, Wireless TV On, Tap View

  • Multi-View

    upto 2 videos

  • Ambient Mode

    Yes

  • Apple AirPlay

    Yes

  • ScreenVitals

    Yes (Vietnam only)

  • Daily+

    Yes

  • Storage Share

    Yes

  • Karaoke Mic

    Yes

  • Auto Game Mode (ALLM)

    Yes

  • Game Motion Plus

    Yes

  • Dynamic Black EQ

    Yes

  • VRR

    Yes

  • Surround Sound

    Yes

  • Super Ultra Wide Game View

    Yes

  • Mini Map Zoom

    Yes

  • Light-sync

    Yes (SG only)

  • FreeSync

    FreeSync Premium Pro

  • HGiG

    Yes

  • AI Auto Game Mode

    Yes

  • Digital Broadcasting

    DVB-T2 (*VN: DVB-T2C)

  • Analog Tuner

    Yes

  • Data Broadcasting

    HbbTV 2.0.4 (SG)

  • TV Key Support

    Yes

  • HDMI

    4

  • HDMI (High Frame Rate)

    4K 165Hz (for HDMI 1/2/3/4)

  • USB

    3 x USB-A, 1 x USB-C

  • Ethernet (LAN)

    1

  • Digital Audio Out (Optical)

    1

  • RF In (Terrestrial / Cable input / Satellite input)

    1/1(Common Use for Terrestrial)/0

  • HDMI Audio Return Channel

    eARC

  • Wi-Fi

    Yes (Wi-Fi 5)

  • Bluetooth

    Yes (BT5.3)

  • Anynet+ (HDMI-CEC)

    Yes

  • One Connect Box

    One Connect (Y24 4K)

  • Design

    Infinity One

  • Bezel Type

    4 Bezel-less

  • Front Colour

    GRAPHITE BLACK

  • Stand Type

    SLIM OC STAND

  • Stand Colour

    TITAN BLACK

  • EPG

    Yes

  • Extended PVR

    Yes

  • IP Control

    Yes

  • OSD Language

    Local Languages

  • Accessibillity - Voice Guide

    Chinese (China),English (UK),Indonesian (Indonesia),Korean (Korea),Vietnamese (Vietnam)

  • Low Vision Support

    Audio Subtitles, Magnification, Audio Description, Zoom Menu and Text, High Contrast, SeeColors, Color Inversion, Grayscale, Auto Picture Off

  • Hearing Impaired Support

    Closed Caption (Subtitle), Multi-output Audio, Sign Language Zoom

  • Motor Impaired Support

    Slow Button Repeat, Remote Control App. for All

  • Power Supply

    AC100-240V~ 50/60Hz

  • Power Consumption (Max)

    700 W

  • Power Consumption (Stand-by)

    0.5 W

  • Power Consumption (Typical)

    216 W

  • Yearly Power Consumption (EU standard)

    394 kWh

  • Eco Sensor

    Yes

  • Auto Power Saving

    Yes

  • Energy Efficiency Class

    4

  • Auto Power Off

    Yes

  • Package Size (WxHxD)

    1893 x 1153 x 185 mm

  • Set Size with Stand (WxHxD)

    1716.6 x 1048.1 x 286.4 mm

  • Set Size without Stand (WxHxD)

    1716.6 x 984.1 x 11.2 mm

  • Stand (Basic) (WxD)

    360.0 x 286.4 mm

  • VESA Spec

    400 x 400 mm

  • Package Weight

    54.0 kg

  • Set Weight with Stand

    40.0 kg

  • Set Weight without Stand

    28.2 kg

  • Remote Controller Model

    TM2360E

  • Slim Fit Wall Mount (Y22) Support

    Yes

  • Full Motion Slim Wall Mount (Y22)

    Yes

  • Webcam Support

    Yes

  • Zigbee / Thread Module

    Built-In

  • User Manual

    Yes

  • Power Cable

    Yes

56 out of 59 (95%) reviewers recommend this product

User manual & downloads

Installation Guide

ver 2501060 | 1.05 MB

Mar 29. 2025

ENGLISH

Remote control

ver 2412200 | 0.12 MB

Mar 29. 2025

ENGLISH

Simple User Guide

ver 2503260 | 0.22 MB

Mar 29. 2025

ENGLISH

User Manual

ver 2503130 | 3.37 MB

Mar 29. 2025

ENGLISH

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Key feature may differ from Key Spec