This is where today’s state-of-the-art display technologies come in – they help reconnect brands to their consumers by optimising these important in-person interactions. For example, The Wall, which is Samsung’s Micro LED display solution, offers immersive visual experiences in a high-resolution, large screen, and modular format to create premium customer engagements in lobbies, boardrooms and showcase centers.

Thailand’s largest property development project, The Forestias by MQDC, makes use of The Wall to create a 360-degree theater to offer audiences a one-of-a-kind visual experience that is both immersive and larger than life.  (Read case study here)

The video screen is composed of 384 Micro LED panels that are arranged in a line to produce one single 360-degree continuous image consisting of four sides. It has a combined resolution of 46,080 x 4,320 pixels.

All that comes together to deliver a 360-degree animated theater experience that is both mesmerising and immersive for visitors to The Forest Pavilion, which currently functions as the sales gallery for the new development. Eventually, the theater will be transformed into a shared learning center for residents.

Taking Micro LED technology to the next level is The Wall All-in-One, also called the IAB Series. The IAB Series features significantly simplified installation, requiring just two hours and two individuals to install as it comes with a pre-adjusted seam and Pre-Assembled Frame Kit, which includes an embedded media play S-box. With a thinness of just 49mm, The Wall All-in-One is available in three models: 4K 146-inch, 2K 146-inch and 2K 110-inch. 

Significant change has also come to the spaces where many of us spend so much time in – classrooms and meeting rooms.

Here, displays become the bridge between the virtual and physical worlds. The strategy for schools and businesses should then be about creating inclusive experiences so that collaboration is seamless and immersive in a hybrid world where we expect participants to be joining in remotely and physically.

In Singapore, Arcc Spaces deployed the Samsung Flip to transform its premium co-working space into a hybrid workplace that enhances collaboration for today’s modern workstyles. (Read case study here) 

Using the Samsung Flip interactive display, meetings become more efficient and productive for participants, whether those working from the co-working space or connecting remotely from elsewhere.

As its name suggests, Flip enables participants to easily scribble and jot notes on, just like with a flipchart. Key to this is the smooth pen-to-paper-like writing experience, as well as support for four users interacting with the screen simultaneously. This is how Samsung display brings the tactile physical elements of the traditional whiteboard meeting experience into the digital realm.

This has helped Arcc Spaces, which is situated in Singapore’s financial district, to attract organisations that are looking to transform the way they work and drive innovations in a digital world.

The new 2022 Samsung Flip Pro elevates collaboration for students and professionals with real-world writing and drawing experiences with pen and brush modes, integrated video call apps, multiple connectivity and wireless screen sharing. The Flip Pro is available in 55-inch, 65-inch, 75-inch and 85-inch models. 

It is clear today that the vastly different ways people work, play and live, are altering how customers engage with and experience what brands have to offer. In this hybrid world, in-person interactions must be more rewarding and engaging, even as we meld the digital with the physical.

As businesses transform digitally, they need new ways to better collaborate and deliver results. In classrooms, students are seeking more enriching learning experiences. At home, people need new versatile devices to work and play.

In this new normal, organisations and brands must urgently develop new display strategies that are relevant and fit for purpose, more so for a future that is already on our doorstep.