98" Neo QLED 8K QN990C

Super size your screen,super size the Wow

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* Viewing experience may vary according to types of content and format.
** Upscaling may not apply to PC connection and Game Mode.

Stream OTT content in full 8K power with brilliant AI Upscaling

Stream your favorite YouTube and OTT services in vivid 8K using AI Upscaling. The AI-powered Neural Quantum Processor automatically learns each scene to optimize your content, regardless of its source material.

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* Viewing experience may vary according to types of content and format.* Upscaling may not apply to PC connection and Game Mode.

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Picture Quality

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Contrast level of the sunset and a thin tree in a wide field as seen from inside a room is vivid. Neo QLED 8K TV is certified by the 8K Association.

Contrast level of the sunset and a thin tree in a wide field as seen from inside a room is vivid. Neo QLED 8K TV is certified by the 8K Association.

Real 8K Resolution

See details within the details

Feel the power of every frame with 33 million pixels at ultimate clarity with a resolution four times that of 4K.

* Real 8K Resolution is defined as having 7,680 x 4,320 pixels. * Native 8K content based on current 8K streaming, connectivity and decoding standard. * Future and certain party standards not guaranteed or may require additional device/adapter purchase.

Sheep are coming out from a Neo QLED TV. There is a comparison between SDR and HDR 10+ quality in color and brightness.

Sheep are coming out from a Neo QLED TV. There is a comparison between SDR and HDR 10+ quality in color and brightness.

Neo Quantum HDR 8K Pro

Extraordinary 8K with lifelike colors and contrast

Take your viewing experience to the next level with extraordinary colors and ultra-precise contrast, all powered by Neo Quantum HDR 8K Pro.

* The range of Quantum HDR luminance is based on internal testing standards and subject to change according to viewing conditions or specifications.

Anti Reflection

Minimal glare to reduce unwanted distractions

Watch your favorite content with less distractions with the Anti-glare film that minimizes light reflection.

Real Depth Enhancer Pro

Feel the realism in images enriched with 3D depth

Real Depth Enhancer Pro detects areas where a person's eyes would typically focus to enhance the depth accordingly. It precisely optimizes numerous blocks of mini-LEDs for 3D-like realistic pictures.

* Viewing experience may vary according to types of content and format.

PANTONE Validated

Authentic color display validated by PANTONE

It's the world’s first TV that received validation from PANTONE, a trusted symbol of color fidelity. Now you can enjoy a more accurate and comfortable watching experience.

The screen during daylight is bright while it's adjusted to be softer on the eyes at night. VDE tested logo is on display.

The screen during daylight is bright while it's adjusted to be softer on the eyes at night. VDE tested logo is on display.

EyeComfort Mode

Intelligent picture optimized for your eyes

The brightness and colors of your display are automatically adjusted following local sunset and sunrise times, making it easier to unwind and rest.

Auto HDR Remastering

Enjoy HDR-like picture quality even with SDR content

Transform SDR content into HDR-like quality using deep learning algorithms that create brighter highlights, clearer details and more vibrant colors.

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Sound

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A QLED TV is showing a child playing in the rain. Surround sound emitted from Dolby Atmos' top channel speakers is filling the room.

A QLED TV is showing a child playing in the rain. Surround sound emitted from Dolby Atmos' top channel speakers is filling the room.

Dolby Atmos® 

Dolby Atmos experience with top channel speakers

Samsung’s top channel speakers and Dolby Atmos deliver an incredible audio experience that will immerse you inside the action with multi-dimensional sound.

Only sound from the Soundbar was activated when Q-Symphony was off, but sound from both the TV and Soundbar turned on when Q-Symphony turned on.

Only sound from the Soundbar was activated when Q-Symphony was off, but sound from both the TV and Soundbar turned on when Q-Symphony turned on.

Q-Symphony

TV and soundbar orchestrated in perfect harmony

Q-Symphony uniquely allows TV and soundbar speakers to operate simultaneously without muting TV speakers for a more harmonious sound.

* Check for Q-Symphony compatibility on soundbar product specifications.* Soundbar sold separately.

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Sound Wow together

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Premium Q-Series Soundbar

Complete Wow theater experience

Ultra Slim Soundbar

Impossibly slim yet powerful

Essential B-Series Soundbar

Elevate sound that powers your TV experience

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Design

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A 98\" NEO QLED TV is mounted on the wall in a living room as it displays a mountain vista.

A 98\" NEO QLED TV is mounted on the wall in a living room as it displays a mountain vista.

Slim Fit Wall-Mount

A flush fit to the wall

Mount your TV flush against the wall for a seamless look with one nearly invisible cable, keeping your design clutter-free.

Measured from rear end of the TV, the gap may differ based on the installation and wall type.

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Gaming Experience

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The blue car on the TV screen looks clearer and more visible on the QLED TV than on conventional TV due to motion xcelerator turbo+ technology. 120Hz is on display.

The blue car on the TV screen looks clearer and more visible on the QLED TV than on conventional TV due to motion xcelerator turbo+ technology. 120Hz is on display.

Motion Xcelerator Turbo+

Win the game with ultra smooth scenes

Conquer every enemy at soaring speeds. With motion enhancements up to 4K 120Hz, you can enjoy ultra-smooth gameplay without lag and motion blur.

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Smart Features

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Smart Hub

Discover your favorite content in one place

Optimize content curation and discovery, so you spend less time searching and more time streaming movies, games and shows you love.

* Content services and recommendation may vary by regions. * Agreement of the Smart Hub Terms and Conditions and Privacy Policy is required before use. * Some services are available to watch after registration and subscription.* Requires Samsung account.* UI is subject to change without prior notice.

SmartThings

Your best home butler

Relax and let SmartThings seamlessly connect to, monitor and control all your smart devices to intuitively control your home via a built-in hub.

* Available technology, functions and features may vary by country, service provider, network environment or product, and are subject to change without notice. * Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account. * Connected devices are sold separately.* Use of calm technology requires agreement from both SmartThings privacy notice and auto registered device.* UI is subject to change without prior notice.

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Why Samsung TV

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When AI Energy Mode is off, the surroundings around the TV appear bright. A smartphone screen displaying AI Energy Mode pops up, and it switches from Off to On. With adaptive brightness and AI Energy Mode activated, the energy level decreases significantly, and the scale shifts from day to night.

When AI Energy Mode is off, the surroundings around the TV appear bright. A smartphone screen displaying AI Energy Mode pops up, and it switches from Off to On. With adaptive brightness and AI Energy Mode activated, the energy level decreases significantly, and the scale shifts from day to night.

AI Energy Mode

Energy savings with AI Energy mode and SmartThings (Check the availability for your region)

With AI Energy Mode, you can conserve power and track your savings. Surrounding light levels are automatically detected and analyzed to adjust the brightness, reducing overall power consumption.

* AI Energy Mode is exclusive to 2023 new models of CU7000↑ and 32" LS03C. The actual power reduction may vary by model and is based on internal testing. It is supported only in certain regions. The SmartThings app is required to utilize AI Energy Mode. Please note that AI Energy Mode does not support Game, Intelligent, Art, Screen Mirroring, Ambient or Retail Mode. For NA, LATAM, KR, SE Asia, SW Asia: In environments where the surrounding light exceeds 120 lux, certain aspects of the AI energy-saving feature may not function, resulting in reduced energy savings. For EU, CIS, Africa: In environments where the surrounding light exceeds 80 lux, certain aspects of the AI energy-saving feature may not function, resulting in reduced energy savings. Energy saving rate may vary according to regions, models, sizes, viewing conditions or types of content.

Samsung Knox

Your privacy. Secured. On Samsung TVs (Check the availability for your region)

Feel at ease with a multi-layered security solution shielding your data, such as pin codes and passwords. Even Home IoT devices connected to your TV are secured. Regular updates further fortify your TV, protecting it from harmful attacks.

* UI is subject to change without prior notice.
* Samsung Knox applies to Samsung TVs powered by Tizen®, launched since 2015.
* Security software update is guaranteed for at least three years from TV product launch.
* Latest TV software update is required.

SolarCell Remote

Remote controller charged with sunlight and indoor lighting

With a solar panel on its back that you can use for charging, now you don’t need to use disposable batteries as they are not the best for the environment.

* To charge the remote with solar energy, set the TV remote down with the solar panel facing up.
* Place it in your living room while your lights are turned on, or you can place it near a window where it will soak in natural sunlight.
* If SolarCell Remote’s battery is drained, it would need to be charged with a USB-C cable.
* The battery level of SolarCell Remote can be checked through the pop up guide on TV screen.
* The design and button layout of the SolarCell remote may vary by regions.

SmartThings

Your best home butler

Relax and let SmartThings seamlessly connect to, monitor and control all your smart devices to intuitively control your home via a built-in hub.

* Available technology, functions and features may vary by country, service provider, network environment or product, and are subject to change without notice. * Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account. * Connected devices are sold separately.* Use of calm technology requires agreement from both SmartThings privacy notice and auto registered device.* UI is subject to change without prior notice.

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