Enjoy free delivery and installation on the purchase of any Samsung TV.
Enjoy free delivery and installation on the purchase of any Samsung TV.

Enjoy free delivery and installation on the purchase of any Samsung TV.

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Available color

Color : Cloud White

Available size

The Serif
Cloud White 55"

Features

Unconditionally Beautiful

Designed for every place, at every moment, from every angle

The Serif is mounted on a floor stand. The Design Award 2020 logo is on display as well. The Serif is mounted on a floor stand. The Design Award 2020 logo is on display as well.

* Actual product may differ from image shown. Please see our product gallery.

Your home, unlimited possibility

360 All Round Design

Enjoy the view of your TV from all angles—and we don’t just mean the display. The Serif looks beautiful from front to back, side to side, and can decorate just about anywhere you put it. Let The Serif elegantly symphonize with your space.

Minimal glare, maximum joy

Matte Display

The Matte Display drastically reduces light reflections on The Serif so you can fully enjoy what you're watching.

Beautiful in every place

Detachable stand

Place The Serif literally anywhere in the room. The Detachable Stand gives you the option to remove the legs and move it around from room to room, making it all the more versatile.

First, The Serif is on a stand with the words †With stand.' Second, The Serif is on a table with the words †Without stand.' First, The Serif is on a stand with the words †With stand.' Second, The Serif is on a table with the words †Without stand.'

See the world in QLED Technology

100% Color Volume & HDR 10+

Samsung's Quantum Dot technology uses nano-sized Quantum Dots to produce 100% Color Volume to give you realistic visuals even if the scene may be overly bright or dark. HDR 10+ analyzes each scene frame by frame to adjust the brightness level for optimal portrayal.

A flower is blooming on The Serif's screen in vivid color. The †HDR 10+' and †VDE' logos are on display in the bottom. A flower is blooming on The Serif's screen in vivid color. The †HDR 10+' and †VDE' logos are on display in the bottom.

* QLED have received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100 percent color volume.
** QLED : Samsung QLED is Quantum dot based TV.
*** 100% color volume measured to DCI-P3 standard, certified by VDE.
**** Compatibility with all HDR content is not guaranteed.
***** The range of HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.

Serif Design

A closeup of the upper and lower part of The Serif's design is on display to show the †I' shape. A closeup of the upper and lower part of The Serif's design is on display to show the †I' shape.

By Ronan & Erwan Bouroullec

'I' Shape Design

The iconic "I" shape of The Serif, designed by Ronan & Erwan Bouroullec, turns it into a statement piece in a way that no other TV can.

Ambient Mode

The Serif in various Ambient Modes on top of a cabinet, next to a woman reading a book, on a Stand and on top of a shelf. The Serif in various Ambient Modes on top of a cabinet, next to a woman reading a book, on a Stand and on top of a shelf.

Enjoy every moment with The Serif

Ambient Mode+

Instead of keeping The Serif blank and black when it's switched off, do more with your TV like displaying the day's weather, headlines, your pictures and more.

Smart

A person is mirroring their smartphone content on The Serif's big screen. A person is mirroring their smartphone content on The Serif's big screen.

Mirror your mobile device

Mobile Mirroring

Stream content straight from your phone, with SmartThings app for Android and iOS, or AirPlay for Apple devices.

* This service only works when TV and mobile are turned on.
** Requires installation of the SmartThings app.
*** Apple and AirPlay are trademarks of Apple Inc., registered in the U.S. and other countries. AirPlay requires iOS 12.3 or later, or macOS 10.14.5 or later.
**** Apple AirPlay may not be supported depending on the model or geographical area.

Usability

A smartphone is on top of The Serif to play music using NFC. A smartphone is on top of The Serif to play music using NFC.

Simple connectivity

NFC on TV

When you need some music, just place your mobile device on top of The Serif. Now you can stream music from your mobile on The Serif.

* Compatible devices only.

Specifications

  • Product

    QLED

  • Refresh Rate

    100Hz

  • Display

    55"

  • Series

    LS

  • QLED

  • LS

  • Screen Size

    55"

  • Refresh Rate

    100Hz

  • Resolution

    3,840 x 2,160

  • Anti Reflection

    Matte Display

  • Picture Engine

    Quantum Processor 4K

  • One Billion Color

    Yes

  • PQI (Picture Quality Index)

    3300

  • HDR (High Dynamic Range)

    Quantum HDR

  • HDR 10+

    Yes (ADAPTIVE/ GAMING)

  • AI Upscale

    Yes

  • HLG (Hybrid Log Gamma)

    Yes

  • Contrast

    Mega Contrast

  • Color

    100% Colour Volume with Quantum Dot

  • Micro Dimming

    Supreme UHD Dimming

  • Brightness/Color Detection

    Brigtness Detection

  • Contrast Enhancer

    Real Depth Enhancer

  • Auto Motion Plus

    Yes

  • Film Mode

    Yes

  • Clear Motion

    LED Clear Motion

  • Noise Reduction

    Yes

  • Smart Calibration

    Basic

  • Filmmaker Mode (FMM)

    Yes

  • Dolby Digital Plus

    MS12 2ch

  • Active Voice Amplifier

    Yes

  • Adaptive Sound

    Adaptive Sound+

  • Object Tracking Sound

    OTS Lite

  • Sound Output (RMS)

    40W

  • Speaker Type

    4CH

  • Multiroom Link

    Yes

  • Blutooth Audio

    Yes

  • Dual Audio Support (Bluetooth)

    Yes

  • Samsung SMART TV

    Smart

  • Operating System

    Tizen™

  • Bixby

    US English, UK English, India English, Korean, French, German, Italian, Spanish, BR Portuguese (features vary by language)

  • Web Browser

    Yes

  • SmartThings App Support

    Yes

  • SmartThings

    Yes

  • Media Home

    Yes

  • TV to Mobile - Mirroring

    Yes

  • Mobile to TV - Mirroring, DLNA

    Yes

  • NFC on TV

    Yes (Sound Mirroring)

  • TV Initiate Mirroring

    Yes

  • Tap View

    Yes

  • Video Communication

    Google Meet

  • SmartThings Hub

    Yes

  • Multi-View

    upto 2 videos

  • Sound Wall

    Yes

  • Mobile Camera Support

    Yes

  • 360 Video Player

    Yes

  • Easy Setup

    Yes

  • App Casting

    Yes

  • Bluetooth Low Energy

    Yes

  • WiFi Direct

    Yes

  • TV Sound to Mobile

    Yes

  • Sound Mirroring

    Yes

  • Ambient Mode

    Ambient Mode+

  • Wireless Dex

    Yes

  • Web Service

    Microsoft 365

  • Auto Game Mode (ALLM)

    Yes

  • Game Motion Plus

    Yes

  • Dynamic Black EQ

    Yes

  • Surround Sound

    Yes

  • Super Ultra Wide Game View

    Yes

  • Mini Map Zoom

    Yes

  • FreeSync

    FreeSync Premium Pro

  • HGiG

    Yes

  • Digital Broadcasting

    DVB-T2CS2

  • Analog Tuner

    Yes

  • HDMI

    4

  • USB

    2

  • HDMI (High Frame Rate)

    4K 120Hz (for HDMI 1/2/3/4)

  • Digital Audio Out (Optical)

    1

  • RF In (Terrestrial / Cable input)

    1/1(Common Use for Terrestrial)/1

  • HDMI A / Return Ch. Support

    Yes

  • eARC

    Yes (HDMI 3)

  • HDMI Quick Switch

    Yes

  • Wi-Fi

    Yes (WiFi5)

  • Bluetooth

    Yes (BT5.2)

  • Anynet+ (HDMI-CEC)

    Yes

  • Design

    Serif Design

  • Bezel Type

    VNB

  • Slim Type

    Normal

  • Front Color

    CLOUD WHITE

  • Stand Type

    METAL FLOOR STAND

  • Stand Color

    BLACK

  • Auto Channel Search

    Yes

  • Caption (Subtitle)

    Yes

  • Connect Share™ (HDD)

    Yes

  • ConnectShare™ (USB 2.0)

    Yes

  • EPG

    Yes

  • Extended PVR

    Yes

  • IP Control

    Yes

  • OSD Language

    Local Languages

  • BT HID Built-in

    Yes

  • USB HID Support

    Yes

  • Teletext (TTX)

    Yes

  • Time Shift

    Yes

  • IPv6 Support

    Yes

  • MBR Support

    Yes

  • Accessibillity - Voice Guide

    UK English, France French

  • Accessibility - Learn TV Remote / Learn Menu Screen

    UAE: UK English, French / AFR: UK English, French, Portuguese / Egypt,Libya: UK English, French, Spanish

  • Accessibility - Others

    Enlarge / High Contrast / Multi-output Audio / SeeColors / Color Inversion / Grayscale / Sign Language Zoom / Slow Button Repeat / Graphic Zoom / Picture Off

  • Eco Sensor

    Yes

  • Power Supply

    AC100-240V 50/60Hz

  • Power Consumption (Max)

    165 W

  • Auto Power Off

    Yes

  • Auto Power Saving

    Yes

  • Package Size (WxHxD, mm)

    1403 x 894 x 308 mm

  • Set Size with Stand (WxHxD, mm)

    1254.9 x 1237.4 x 482.8 mm

  • Set Size without Stand (WxHxD, mm)

    1254.9 x 748.3 x 221 mm

  • Stand (Basic) (WxD, mm)

    1051.0 x 482.8 mm

  • Package Weight (kg)

    35.3 kg

  • Set Weight with Stand (kg)

    27.6 kg

  • Set Weight without Stand (kg)

    26.5 kg

  • Remote Controller Model

    TM2281E

  • Samsung Smart Control (Included)

    Yes

  • User Manual

    Yes

  • E-Manual

    Yes

  • Power Cable

    Yes

  • Webcam Support

    Yes

User manual & downloads

e-Manual

ver 6.2.0 | 6.41 MB

Jan 11. 2024

ARABIC

e-Manual

ver 6.2.0 | 6.37 MB

Jan 11. 2024

ENGLISH

e-Manual

ver 6.2.0 | 6.48 MB

Jan 11. 2024

PERSIAN

Quick Setup Guide

ver 2203110 | 0.98 MB

Jul 10. 2023

ENGLISH

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