Unconditionally Beautiful
In every place, at every moment, from every angle
The Serif rethinks TV, how we use them and how they fit in our lives. We want to introduce all that The Serif has to offer in your life. All the ways you can make it uniquely yours. All by itself, The Serif will make its own statement. Choose how you want to use it, and shape your lifestyle around it.
Design your life
with The Serif
Design
Harmoniously blended to your lifestyle, The Serif is a statement piece that's been optimized to style your home.
Discover
smarter ways to
enjoy your TV
Connectivity
Intelligence that seamlessly syncs up to make life easier so you can enjoy your TV more. The Serif has the smarts to deliver outstanding performance at every moment.
Experience
QLED technology
on The Serif
QLED Technology
Whatever you’re watching with stunning QLED 4K quality, every second looks true-to-life. The Serif brings you a visual feast of over a billion cinematic colours that will look incredible for years to come.
How The Serif reshapes your lifestyle
360 All Round Design
It has an all-round design that looks good from every angle. Place it anywhere and see it perfectly blend into its surroundings.
Detachable Floor Stand
It also features a detachable stand. Without legs on a shelf or table-top, or be propped on its own with a stand anywhere you please.
NFC on TV
It makes sure your mobile content seamlessly connects to the TV screen. Just place your mobile device on top.
Color Volume 100% by Quantum Dot
It gives 100% color volume, giving
you great details in bright or dark scenes thanks to Samsung's Quantum Dot technology.
"Beautifully Designed + World Class Technology...If you have a keen sense of design like myself, then this is the TV for you. Beautiful form meets pragmatic function..."
55" Class The Serif QLED Smart 4K UHD TV
- White (2019), USA,samsung.com
* The images are for illustrative purposes only and are intended to provide better understanding.
Find the right fit for your style
See how The Serif fits into your space
Look what you can do with The Serif
* Images are simulated for illustration purposes only. Appearance, design, and GUI(Graphic User Interface) specifications not affecting product performance are subject to change without notice.
* Actual Product may differ from image shown. Please see our product gallery.
* The product color may vary by region.