Smart Hub & Apps

Two people are seated comfortably on a sofa watching the Smart Hub home screen on a Samsung Smart TV elegantly mounted on the wall. Two people are seated comfortably on a sofa watching the Smart Hub home screen on a Samsung Smart TV elegantly mounted on the wall.
Stream that show everyone's been talking about and watch that movie you've always had on your list. There are so many good games, shows and movies out there — and now they're only a click away.

Discover your favorite content in one place

Smart Hub

Samsung's Smart Hub1 takes content curation and discovery to the next level, minimizing search time and maximizing your enjoyment of streaming movies, games and shows. With Media, Game and Ambient categories, Smart Hub enhances TV experience by tailoring it to preferences and usage patterns.

Most popular streaming services

The logos of Netflix, YouTube, Amazon Prime Video, Disney+ and Apple TV are on display. In between these logos are people sporting joyful smiles while engrossed in content. The logos of Netflix, YouTube, Amazon Prime Video, Disney+ and Apple TV are on display. In between these logos are people sporting joyful smiles while engrossed in content.

Explore a world of games
at your fingertips

A man is engrossed in playing a game on his Samsung Smart TV. At the bottom left-hand corner of the screen, a sleek black controller is prominently displayed. A selection of popular game apps, including NVIDIA GeForce Now, Xbox, and Utomik are also on display. A man is engrossed in playing a game on his Samsung Smart TV. At the bottom left-hand corner of the screen, a sleek black controller is prominently displayed. A selection of popular game apps, including NVIDIA GeForce Now, Xbox, and Utomik are also on display.

Cloud Gaming

Access thousands of cloud games2 and standalone apps on your Samsung Smart TV. Simply connect a controller to your TV and play your favorite games with no console required.

Browse more apps

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Explore Smart TVs

  • Overview

  • Screen Size

  • Starting Price

  • Best AI-powered ultra-fine contrast in 8K
  • 85"
  • N/A
  • Our most advanced 4K experience
  • 75"
  • N/A
  • The next evolution in 4K realism and contrast
  • 55/65/75/85"
  • Rs. 255,999
  • TV when it's on.
    Art when it's off
  • 55/65"
  • Rs. 499,999
  • Vivid crystal colors come to life
  • 43/50/55/65/75/85"
  • Rs. 128,999

Discover interesting content, apps and brands

Samsung works with partners to provide ads and recommendations to consumers that help them discover and explore content, apps and brands on devices with the Smart Hub UI including our Smart TVs. These ads may appear in certain spaces of the device, for example, as engagement tile ads (meaning there won’t be further action unless engaged by the consumer) or in banner form, or (where available) within certain apps such as Samsung TV Plus.

A consumer has the ability to opt out of receiving interest-based advertising at any time via the Privacy Choices app or device settings but generic ads may still be shown. Ads availability, ads format and ad campaigns may vary by region, model, and model year. For more information, please visit https://smarthub.termsnprivacy.com.

At the top, the Amazon Original show "The Marvelous Mrs. Maisel" is prominently on display. Below that, there's an array of popular apps on display, offering a wide variety of entertainment options. At the top, the Amazon Original show "The Marvelous Mrs. Maisel" is prominently on display. Below that, there's an array of popular apps on display, offering a wide variety of entertainment options.
  • Image simulated for illustration purposes. Any changes in appearance and design specifications that do not affect product performance may occur without prior notice.
  1. Smart Hub: The availability of content services and recommendations may vary depending on your region. Prior to use, you must agree to the Smart Hub Terms and Conditions and Privacy Policy. Some services require registration and subscription. A Samsung account is required. The user interface (UI) is subject to change without prior notice. 
  2. Cloud Gaming: The supported features and games for Cloud Gaming can vary depending on the country and model. Depending on the specific game, a controller may be required, which is sold separately. Depending on the game or service, you may need to download additional apps. An internet connection and potentially an additional gaming service subscription may be required. Note that content services are subject to change without prior notification. A Samsung account is required. The user interface (UI) is subject to change without prior notice. The viewing experience may vary based on the types of content, graphics processing unit, network connection speeds, and ping levels when gaming on the cloud.