Samsung Announces Global Launch of Samsung Food, an AI-powered, Personalised Food and Recipe Service

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Samsung Announces Global Launch of Samsung Food, an AI-powered, Personalised Food and Recipe Service

Customised recipes, meal planning intelligence and smart home compatibility all combine in the new AI-powered service

Oct 01. 2023

Meet
Samsung Food

AUCKLAND, New Zealand – September 1, 2023 – Samsung Electronics Co., Ltd. today announced the launch of Samsung Food, a personalised, AI-powered food and recipe platform.

Releasing in eight languages¹ in 104 countries around the world, Samsung Food will offer comprehensive food experiences through more than 160,000 available recipes, acting as a personalised assistant that helps users discover new dishes, create tailored meal plans and order ingredients online. The service will also help users control their cooking appliances, while giving step-by-step guided cooking and allowing users to share their favourite recipes on social media.

Building on the foundation of Samsung’s wide range of cooking appliances and food services, Samsung Food uses AI technology to go beyond existing capabilities and deliver a food platform that truly adapts to the needs and lifestyles of its users. To accomplish this, Samsung Food draws from the extensive database of Whisk, a smart food platform acquired by Samsung Next in 2019 that leverages advanced technology called Food AI, which suggests meals based on user preferences and food seasonality.

“The food we enjoy and the way we prepare it are central to our daily lives, and we all love to cook and eat together,” said Chanwoo Park, Executive Vice President and Head of the Service Biz Group of the Digital Appliances Business at Samsung Electronics. “By connecting digital appliances and mobile devices across the Samsung ecosystem and assisting users from shopping list to dinner plate, Samsung Food is using advanced AI capabilities to deliver a highly personalised, all-in-one food experience that users can control straight from their palms.”

Food Your Way: Recipe Exploration and Personalisation, AI-enhanced Meal Planning, Kitchen Connectivity and Social Sharing

Inspiration to Eating

Samsung Food offers a single platform to take you from inspiration to eating. Get recipe inspiration and saving, meal planning, nutritional information, automatic shopping lists, and a social food community all in one app.

Save Any Recipe

Organize all your recipes in one place. Save any recipe from anywhere on the internet and have your own virtual cookbook in your pocket.

Creator Inspired

Samsung food offers a single platform for any creators to publish recipes and grow their audience. Get inspired by creators from around the world. Follow them to get the latest and trending recipes.

Food Freedom

Be in control of what you eat. Simply tap 'Personalize' on a recipe to customize it in any way you like, from making vegan to balancing out the nutrition.

Samsung Food’s wide range of features supports users every step of the way during the meal planning and cooking process, spanning four key areas: recipe discovery and personalisation, tailored meal planning, connected cooking and social sharing functions.

For recipe discovery, Samsung Food lets users save recipes to their personal digital recipe box anytime and from anywhere. The app analyses recipes, standardises their format and organises them to create shopping lists based on their ingredients. In addition to mobile devices, users can also access the Samsung Food service with their Bespoke Family Hub™ refrigerators². Opened from the Family Hub™ touchscreen, Samsung Food provides recipe recommendations based on a list of available food items managed by the user.³

Samsung Food also comes with a Personalise Recipe function, enabling the app’s Food AI to directly change a saved recipe to better reflect users’ dietary requirements. For example, users can convert a recipe into a vegan or vegetarian version or make other changes to create a recipe that is more nutritionally balanced or incorporates in-stock ingredients. Users will even be able to create fusion recipes, such as Korean versions of Italian dishes, and adjust the cooking time or skill level of recipes.

Healthy You

Make a heathier choice. We make it easy to care about what you eat. See the full nutritional information of what you eat.

Plan Your Week

Whether you are planning to keep things simple, save time, save money, or beat meal boredom. Samsung Food makes meal planning a breeze. Add any recipe to the planner, or let us recommend the dishes you might want for the week.

Kitchen Connected

Samsung Food, powered by SmartThings, connects the experience to your Kitchen. Instantly send the right time and temperature to your oven while you cook.

Share The Passion

Be a part of community! Inspire others by sharing your favorite recipes from the internet, or become a creator by publishing your family's secret recipes.

To create individualised daily meal plans for users, the app makes AI-created recommendations based on user data⁴, dietary preferences and favourite cuisine types and lets users add them to their meal planner.

With connected cooking, seamless Samsung Food connectivity lets users set timers, preheat ovens⁵ and send recipes’ cook settings straight to appliances⁶ through step-by-step guided cooking modes, all from their portable devices. Starting with the Bespoke Oven, Samsung plans to connect numerous appliances – including Bespoke induction ranges and Bespoke microwaves – to Samsung Food by the end of the year to expand convenience for users in the kitchen.

It's easy for users to get social with Samsung Food by sharing their favourite dishes with the community, creating and publishing their own recipes and following their favourite food content creators.

From Samsung Health Incorporation to Vision AI: Upcoming Features for Samsung Food

Beyond Samsung Food capabilities available at launch, Samsung will continue adding new features and services to the app for an even more seamless and comprehensive personal food experience.

By the end of the year, Samsung plans to offer Samsung Health integration with Samsung Food so that users will be able to receive suggestions for diet management. The seamless syncing of information such as BMI, body composition and calorie consumption with Samsung Food will help users hit health goals and maintain a balanced diet.

Planned for implementation in 2024, Vision AI technology will enable Samsung Food to recognise food items and meals photographed through the camera and provide details about them, including nutrition information. By analysing food items, the app can recommend the best recipes to use them with, save these recipes to the user’s collection and add the required ingredients to a shopping list, all in a few taps.

As a part of Samsung’s ever-growing family of services, Samsung Food represents the next step in the comprehensive yet highly bespoke experience Samsung customers can enjoy in their own home. Samsung Food strives to further extend the ease that is possible with a smart, connected kitchen of Samsung home appliances, and will continue to be updated with new features following its official launch.

To download Samsung Food on any smartphone platform, please visit https://get.samsungfood.com/download.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at news.samsung.com.

¹ The app supports English (US), English (UK), German, Spanish (Spain), Spanish (Mexico), French, Italian, and Korean. Supporting languages can be added in few years.
² All models of Bespoke Family Hub™ refrigerators support Samsung Food service with Wi-fi connection and Samsung account connection.
³ A Personalised recipe feature for Family Hub will arrive later this year via updates.
⁴ Your personal details, including your age, height, weight, gender and activity level, can be entered into Samsung Food.
⁵ This function is only available for the Bespoke Oven connected to SmartThings. The function may not work in some ovens.
⁶ Connected cooking feature on Samsung Food is only available with Samsung kitchen appliances connected to SmartThings.