Step into your Intelligent TV
BUY SMART TVS
People are watching Smart TV in the living room and Smart Hub UI is displayed over a nature background image on TV screen People are watching Smart TV in the living room and Smart Hub UI is displayed over a nature background image on TV screen

Smart is now intelligent

Get up close and personal with your Smart TV.
We’re here to guide you through it.

Step into your Intelligent TV

Start your Smart TV life with an easy setup process. Get connected to everything. We show you how.
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What is Smart TV?

Smart Hub UI is displayed over a nature background image on TV screen; The UI contains various content, such as, 'What's New', 'Watch Next', and several applications like Netflix, Prime Video, Apple TV, Google Play Movies & TV, YouTube, Spotify, SmartThings, Internet and Gallery. Smart Hub UI is displayed over a nature background image on TV screen; The UI contains various content, such as, 'What's New', 'Watch Next', and several applications like Netflix, Prime Video, Apple TV, Google Play Movies & TV, YouTube, Spotify, SmartThings, Internet and Gallery.

Unbox & set up your Smart TV

A woman is holding her mobile in progress of Mobile Auto Recognition. TV and mobile detect each other so that TV setup is done easily. A woman is holding her mobile in progress of Mobile Auto Recognition. TV and mobile detect each other so that TV setup is done easily.

Connect simply Control easily

An image of One Master Remote Control with a thumb clicking the remote's button. An image of One Master Remote Control with a thumb clicking the remote's button.

Enjoy a whole new world of
entertainment

Get the most out of your videos, games, music and other content.

Apple TV app and AirPlay 2

A Samsung Smart TV displayed with an iPhone, iPad and Macbook. The Samsung Smart TV user interface comes with the Apple TV app, so more content may be enjoyed through Samsung Smart TV. AirPlay 2 brings video and photo content to Samsung Smart TV from Apple devices, such as iPhone, iPad and Macbook. A Samsung Smart TV displayed with an iPhone, iPad and Macbook. The Samsung Smart TV user interface comes with the Apple TV app, so more content may be enjoyed through Samsung Smart TV. AirPlay 2 brings video and photo content to Samsung Smart TV from Apple devices, such as iPhone, iPad and Macbook.

Apps on your Smart TV

3 people in the living room are watching Smart TV. Various apps are displayed on the TV; Digital concert hall, Gallery, Facebook watch, NETFLIX, Prime video, Apple TV, Google Play Movies & TV, YouTube, Spotify, SmartThings and Internet. 3 people in the living room are watching Smart TV. Various apps are displayed on the TV; Digital concert hall, Gallery, Facebook watch, NETFLIX, Prime video, Apple TV, Google Play Movies & TV, YouTube, Spotify, SmartThings and Internet.

Find your content in one place

Smart Hub UI is displayed over a nature background image on TV screen; The UI contains various content, such as, 'What's New', 'Watch Next', and several applications like Netflix, Prime Video, Apple TV, Google Play Movies & TV, YouTube, Spotify, SmartThings, Internet, DEEZER. Smart Hub UI is displayed over a nature background image on TV screen; The UI contains various content, such as, 'What's New', 'Watch Next', and several applications like Netflix, Prime Video, Apple TV, Google Play Movies & TV, YouTube, Spotify, SmartThings, Internet, DEEZER.

Watch movies and TV on the big screen

A man is watching movie content from his Smart TV. A man is watching movie content from his Smart TV.

Connect mobile and TV

SmartThings app is loading on a mobile, and a finger is going to touch the screen. SmartThings app is loading on a mobile, and a finger is going to touch the screen.

YouTube on your TV

A family is watching YouTube on Samsung Smart TV in the living room. The 3D animation with the bee character is being streamed through YouTube app on Smart TV. A family is watching YouTube on Samsung Smart TV in the living room. The 3D animation with the bee character is being streamed through YouTube app on Smart TV.

Explore your connected life

Connect your IoT devices. Smart TV will show you future smart life.

Featuring Bixby on your Smart TV

A woman is asking Bixby the title of the song playing on Smart TV, through the One Master Remote Control. A woman is asking Bixby the title of the song playing on Smart TV, through the One Master Remote Control.

Smart Home with IoT devices

IoT devices placed in living room and kitchen: TV, lamp, camera, refrigerator, and motion sensor. IoT devices placed in living room and kitchen: TV, lamp, camera, refrigerator, and motion sensor.

Choose your Smart TV

QLED SMART TV

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The Frame

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The Serif

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UHD SMART TV

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* The content within the screen are simulated images and are for demonstration purposes only.

* Available services and features on the Smart TV and the Graphic User Interface (GUI) may vary based on region and/or model.

* Users must agree to Smart Hub Terms and Conditions and Privacy Policy before use.

* Compatible Operating System (OS) or app required.

* Shape of TV and remote may differ based on model and/or region.

* Graphic User Interface (GUI), design, features and specifications are subject to change without notice.