Enjoy what's on,
not the reflections

Matte Display

You can enjoy what's on the screen clearly and feel the textures of art the way it’s meant to be. Enjoy The art as the art, the TV as the TV.

* Conventional product refers to the previous model of The Frame.

Designed to look like a slim picture frame

Modern Frame Design

The elegant, modern design blends flawlessly to elevate your home décor.

Match your space with customizable bezels

Customizable Frame

The Frame offers a variety of customizable, magnetic bezels so you can easily choose or even change your favorite color to best suit your space.

* Customizable Frame sold separately.

When The Frame is off, the arts are displayed

Art Mode

Transform The Frame into art when you're not watching TV. You'll love watching the beautiful works of art on The Frame.

Art

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World famous galleries in your living room

Art Store

Choose from over 1,600 works of art from globally renowned institutions on Art Store. Art Store gives you access from beloved classics to modern marvels to stunning photography.

* Art Store subscription required to access full selection. Fees apply to subscription service.
** Art pieces in the Art Store are subject to change without prior notice.
*** The Art Store may not be available in some countries.

A father is touching his daughter's face on the beach. The moment is captured on The Frame, which is hanging on a wall in a room.

A father is touching his daughter's face on the beach. The moment is captured on The Frame, which is hanging on a wall in a room.

Frame your most loved moments

My Photo

You can easily upload and exhibit your own photography or a new family portrait. Simply send your photos to The Frame via your phone or a USB flash drive.

* Requires SmartThings app download and installation to upload personal photos to The Frame via mobile device.

Your art, your way

Mat Canvas

Add a matte canvas behind your photo or artwork to make it look even more realistic. Choose from 5 matte backgrounds and 16 colors to find the perfect fit.

A woman packs her bag and leaves. The Frame, which was displaying an artwork, turns off once it sensed there was no one in the room.

A woman packs her bag and leaves. The Frame, which was displaying an artwork, turns off once it sensed there was no one in the room.

Senses your presence

Motion Sensor

The Frame automatically turns on to display your artwork when it senses you've entered the room. When you leave the room, it is switched off to save energy.

* Motion sensor gets activated after turning it on in the setting.
** Availability of motion sensor may vary by country.

Adaptive brightness for your art

Brightness Sensor

The Brightness Sensor detects ambient light and automatically adjusts the screen's brightness and color tone to retain the artwork's original look regardless of the lighting condition of your room.

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Design

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The Frame is attached to the wall via a Slim Fit Wall Mount. A One Connect Cable is coming out of The Frame.

The Frame is attached to the wall via a Slim Fit Wall Mount. A One Connect Cable is coming out of The Frame.

A flush fit to the wall

Slim Fit Wall Mount

The Slim Fit Wall Mount keeps your TV tightly installed on the wall, so it looks good from every angle. Plus, just one slim cable helps keep the space around your TV beautifully clean.

* The distance between the wall and TV may vary depending on the wall type and installation method.
** One Connect Box is required for installation.
*** Slim Fit Wall Mount, One Invisible Connection (5m) and the One Connect Box are included with purchase of The Frame.
**** One Connect Cable(15m) is sold separately.

The Height Adjustable Stand rises up to make space for a Soundbar.

The Height Adjustable Stand rises up to make space for a Soundbar.

Height that fits your space

Height Adjustable Stand

Set The Frame to your preferred height - raise it up to make room for a Soundbar and surrounding devices.

* Soundbar sold separately. The images may differ depending on the Soundbar model.
** Height Adjustable Stand is not supported on The Frame 32 inch model.
*** The height adjustment range is 25 mm. The detail dimensions can be found in the specifications. (Set Size with Stand, Set Size without Stand.)

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Customization

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The Frame hanging on a wall rotates from landscape to vertical mode.

The Frame hanging on a wall rotates from landscape to vertical mode.

Explore possibilities of rotating screen

Auto Rotating Wall Mount

Rotate your TV - horizontally or vertically - with the Auto Rotating Wall Mount to watch your favorite content how you like.

* Check for protrusions on wall : Protrusions or unleveled areas will interfere with rotation.
** Cable in walling is not supported : in wall cables will cause resistance and interfere proper rotation.
*** No accessories other than The Frame bezel should be attached. (eg. Web Cam etc.)
**** Images are simulated and for illustration purposes only.
***** Auto Rotating Wall Mount sold separately.
****** Auto Rotating Wall Mount is available with 43~65" The Frame.

The Frame is on an Auto Rotating Stand showcasing an artwork and is rotated vertically.

The Frame is on an Auto Rotating Stand showcasing an artwork and is rotated vertically.

Horizontal or vertical? The choice is yours

Auto Rotating Stand

Auto Rotating Stand allows you to make your choice by rotating the screen horizontally or vertically. So that you can enjoy the content you preferred.

* No accessories other than The Frame bezel should be attached. (eg. Web Cam etc.)
** Auto Rotating Stand is available with 43~55" The Frame.
*** Auto Rotating Stand sold separately.
**** Auto Rotating Stand can be installed on specified compatible models only. A list of compatibility can be found in the specifications.
***** Images are simulated and for illustration purposes only.

Showcase your TV anywhere

Studio Stand

Take the Frame away from the wall and place your TV anywhere in your home with an easel stand that elevates your TV into a piece of art.

* Studio Stand sold separately.
** Studio Stand is available with 50~65" The Frame.

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Picture

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A billion shades of color

100% Color Volume with Quantum Dot

Quantum Dot technology displays every beautiful shade of color in 100% Color Volume that stays true at any level of brightness.

* 100% color volume measured to DCI P3 standard, certified by VDE.

The AI Quantum Processor 4K chip flashes in the center.

The AI Quantum Processor 4K chip flashes in the center.

Intelligence behind glorious picture and sound

Quantum Processor 4K

Quantum Processor 4K drives all around performance, intelligently optimizing picture, sound and more features to give you a truly breathtaking viewing experience.

* Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

Picture optimized for your eye

EyeComfort Mode

The Frame's EyeComfort Mode automatically adjusts the brightness and color of your display following local sunset and sunrise times to protect your eyes.

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Smart

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Easy content discovery

Smart Hub_Global (Check the right image for your region)

Samsung’s new Smart Hub puts content curation and discovery front and center, so you spend less time searching and more time streaming.

* Content services and recommendation may vary by regions. Agreement of the Smart Hub Terms and Conditions and Privacy Policy is required before use.

Mirror your mobile device

Mobile Mirroring

Mirror content for a bigger and better experience from your mobile devices via SmartThings, or pair with your Apple devices and share via AirPlay.

* This service only works when TV and mobile are turned on.
** Requires SmartThings app download and installation.
*** Apple and AirPlay are trademarks of Apple Inc., registered in the U.S. and other countries. AirPlay requires iOS 12.3 or later, or macOS 10.14.5 or later.
**** Apple AirPlay may not be supported depending on the model or geographical area.

Multiple screens on your big screen

Multi View

Watch what's on your TV and your mobile on the same screen at the same time. Simply add up contents to watch simultaneously and make your own combination of screens.

* Supports Android OS and iOS based smartphone.

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Sound

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A person is on a motorboat going around in circles. Soundwaves are tracking the person on the motorboat.

A person is on a motorboat going around in circles. Soundwaves are tracking the person on the motorboat.

Sound that moves with the action

Object Tracking Sound (Dolby Atmos®)

Experience the nuance in every scene with audio that tracks every motion. With dedicated up firing speakers, you can experience realistic 3D sound that pulls you in closer.

* Top firing sound is only available for The Frame 85/75/65/55".
** The Frame 50/43/32" : OTS Lite

TV and soundbar in perfect harmony

Q-Symphony

Surround yourself with sound orchestrated in perfect harmony. Speakers on your Soundbar and TV are synced to operate simultaneously for better surround sound effect without muting your TV speakers.

* Top firing sound is only available for The Frame 85/75/65/55".
** The Frame 50/43/32" : Q-Symphony Lite
*** Soundbar sold separately. The images may differ depending on the Soundbar model.
**** Q-Symphony is available only with compatible soundbar. Check for Q-Symphony compatibility on soundbar product specifications.

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