A New Era of Samsung AI TV

The front view of Neo QLED 8K TV. The front view of Neo QLED 8K TV.

Upscale every moment with more Wow

Experience the new era of Samsung AI TV in 8K –
where the ordinary becomes extraordinary.

Why Samsung 8K TV?

Recognized as the No. 1 TV brand* for its 18th consecutive year and a six-time recipient of the CES Innovation Award, Samsung presents Neo QLED 8K – the ultimate embodiment of next-level technology and excellence that puts Samsung at the top.

* Source-Omdia, Feb-2024. Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.

Experience quantum leaps in TV performance

NQ8 AI Gen3 Processor

Experience brilliance with the NQ8 AI Gen3 Processor – our most advanced processor yet. Boasting 512 neural networks, it adjusts scene-by-scene, enhancing brightness, contrast, motion, sound and resolution - so you get a viewing experience that feels unbelievably immersive.

  • Up to
    2 x faster NPU
  •  
    25 x greater
    AI Neural Networks
  • Up to
    2.2 x faster GPU
  • Up to
    30 % faster CPU
  • Specs are in comparison to the 2024 Neo QLED 4K (NQ4 AI Gen2 Processor)

Samsung NQ8 AI Gen3 Processor is highlighted with lights as it fits and powers the surrounding technology.

  • * Viewing experience may vary according to types of content and format. Optimizing may not apply to PC connection and Game Mode.
  • * Features may vary by model. Please check the compare table at the bottom of this page or the product detail page for each model for specifications and details.

Samsung's AI TV innovations

  • AI Picture

    • 8K AI Upscaling Pro1

      Our most powerful processor yet upscales the resolution of everything you watch to breath-taking 8K quality – even if it wasn't filmed that way*. Using 512 neural networks, this TV meticulously enhances details, textures, and edges, elevating your viewing to a higher resolution. Perfecting every pixel, so that the best 4K TV is an 8K TV.

      Samsung NQ8 AI Gen3 Processor works behind layered screens. When the processor powers on, the effect ripples through the layered screens to optimize the picture at the forefront. The details of the ball, shoes and jersey of a player in a soccer match are upscaled to great clarity.
  • AI Sound

  • AI Optimisation

Explore the possibilities of Neo QLED 8K

Watch all your content in breathtaking 8K, no matter the source*

8K AI Upscaling Pro

Our most powerful processor yet upscales the resolution of everything you watch to breath-taking 8K quality – even if it wasn't filmed that way*. Using 512 neural networks, this TV meticulously enhances details, textures, and edges, elevating your viewing to a higher resolution. Perfecting every pixel, so that the best 4K TV is an 8K TV.

Perceived as
1.8 x
more picture clarity and detail  8
Watch 4K content and experience picture clarity perceived as
90 %
the resolution of native 8K content  9
A clear picture of a cityscape on the 2024 Neo QLED 8K TV display. A clear picture of a cityscape on the 2024 Neo QLED 8K TV display.
  • * Viewing experience may vary according to types of content and format.
  • * Upscaling may not apply to PC connection and Game Mode.
  • * Based on consumer survey in the US and Korea. Participants were asked to quantify the difference they perceived by comparing contents up-scaled on Neo QLED 4K/8K TVs to that of a reference provided in SD, HD, FHD, 4K, and 8K (expressed in vertical pixels) bearing in mind "picture clarity and details". Contents with little movements were used to enable participants to observe the difference. 8. "1.8 times" is the difference between the average perceived vertical pixels of the content up-scaled on Neo QLED 4K TV and the same content up-scaled on Neo QLED 8K TV. 9. “90%" is the average perceived picture clarity and detail survey participants answered when compared to native 8K content provided as reference.

Watch each hidden detail spring to life in 8K

Quantum Matrix Technology Pro

Inky blacks, pure whites and exceptional contrast on your display let you see beyond the shadows. Quantum Matrix Technology Pro uses 10x more lighting zones than QLED 4K to fine-tune each Quantum mini LED, bringing nuanced details to life.

Up to
10 x
more lighting zones
A detailed scene of a horse. A detailed scene of a horse.

* Specs are a comparison between the 2024 QN900D 65"(Neo QLED 8K) and Q80D 65"(QLED 4K) models.

Sharpens and smooths motion of object and text

AI Motion Enhancer Pro

Our NQ8 AI Gen3 processor leverages AI to sharpen and smooth out the motion of objects and text. This takes watching live sports to another level.

  • * Viewing experience may vary according to types of content and format.
  • * AI Motion Enhancer Pro does not apply to PC connection and Game Mode.

Revolutionize your gaming with peak performance

Motion Xcelerator 240Hz

Take your gaming to the next level with exceptional motion enhancements in 4K 240Hz. Motion Xcelerator 240Hz delivers powerful performance for consistently crisp visuals and blazing-fast speeds. And with Samsung’s unique dynamic refresh technology, you can play VRR games up to 4K 240Hz with an ultra-smooth screen that gives you the upper hand.

A scene from the game "The First Descendant" is seen with less clarity on one side of the screen labeled "120Hz" and with ultra-sharp clarity on the other side labeled "240Hz." User can adjust the screen side-to-side to compare the picture quality.

Neo QLED 4K
Neo QLED 8K
  • * Images are simulated and for illustration purposes only.
  • * 4K 240Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary.

Feast your ears on cinematic sound right at home

Dolby Atmos®

Escape into the action of exciting scenes with next-level Dolby Atmos surround sound. New top channel speakers create powerfully dynamic and moving sound for a cinematic experience that keeps you on the edge of your seat.

Dolby Atmos sound emanates from the top, side and bottom speakers of the screen to surround the viewers in dynamic cinematic sound. Dolby Atmos sound emanates from the top, side and bottom speakers of the screen to surround the viewers in dynamic cinematic sound.

Get transformative upscaled experiences on the mighty Neo QLED 8K

Upscale moments in your every day with our most innovative TV yet. Explore the various apps and services available for health, gaming, smart home management and other daily activities on Samsung Tizen OS, and enjoy more transformative experiences on one epic screen.

  • * Content and services may vary by region and are subject to change without notice.
  • * Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use. Some content and services require registration and subscription. Requires Samsung account.

Meet our Neo QLED 8K TV

  • Screen Size

  • Resolution

  • Processor

  • Contrast

  • AI Upscaling

  • HDR

  • Gaming Motion

  • Dolby Atmos®

  • Object Tracking Sound

  • Design

  • Smart TV Platform

Certified by industry experts