Welcome to
BESPOKE AI

Do less. Live more.
AI and connected solutions that give you
more free time and bigger energy savings

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A woman sits on a Bespoke Dishwasher looking at her phone. A Bespoke Air Conditioner, a Bespoke Refrigerator, Bespoke Cooking, Bespoke Dishwasher, Bespoke Laundry, and Bespoke Jet Vacuum cleaner are set up nearby and all connected to the phone. A woman sits on a Bespoke Dishwasher looking at her phone. A Bespoke Air Conditioner, a Bespoke Refrigerator, Bespoke Cooking, Bespoke Dishwasher, Bespoke Laundry, and Bespoke Jet Vacuum cleaner are set up nearby and all connected to the phone.

Do less. Live more.

Less energy worries, more convenience

All-in-one and Automated AI energy saving

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There is a Bespoke Refrigerator, a Bespoke Dishwasher, and a Bespoke Laundry in a sunlit modern kitchen with dark green cabinets. There are also three icons: Electricity peak hour management, Personalized energy usage analysis, and Monitoring energy usage & carbon emissions. There is a Bespoke Refrigerator, a Bespoke Dishwasher, and a Bespoke Laundry in a sunlit modern kitchen with dark green cabinets. There are also three icons: Electricity peak hour management, Personalized energy usage analysis, and Monitoring energy usage & carbon emissions.

Offer

Energy bundle-up for bigger rewards

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There are 5 Bespoke home appliances: A Bespoke 4-door Family hub refrigerator, a washer, oven and a 4-door refrigerator. There are 5 Bespoke home appliances: A Bespoke 4-door Family hub refrigerator, a washer, oven and a 4-door refrigerator.

Designed for you,
by you.

Explorer Bespoke AI Refrigerator
A Bespoke 4-door refrigerator is surrounded by white cabinetry, a green armchair, a houseplant and a wooden coffee table. A Bespoke 4-door refrigerator is surrounded by white cabinetry, a green armchair, a houseplant and a wooden coffee table.

BESPOKE AI Laundry

Explorer Bespoke AI Laundry
A Bespoke Laundry are vertically placed in a wooden cabinet. There is a plant on the left and a brown armchair under a lamp on the right. A Bespoke Laundry are vertically placed in a wooden cabinet. There is a plant on the left and a brown armchair under a lamp on the right.
Refrigerator

Designed for you, by you.

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Refrigerator Refrigerator
Laundry

Less Energy. Bigger Capacity

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Laundry Laundry
Vacuum Cleaner

Powerful AI cleaning with all-in-one Clean Station™

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Vacuum Cleaner Vacuum Cleaner
Oven

Convenient cooking experience by Bespoke AI

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Appliances you can rely on

20 Year Warranty

Samsung appliances offer outstanding peace of mind and long-lasting performance on motors and compressors by providing a 20-year warranty - the industry's longest*

* As at May 2022. The 20 year parts warranty is only applicable to the digital inverter compressor on refrigerators and digital inverter motor on washing machines and tumble dryers sold in EU
20 Year Warranty 20 Year Warranty

Which? Large Kitchen Appliance Brand of the Year

Samsung large kitchen appliances were acknowledged for their impressive reliability at the Which? Awards 2022

Which? Large Kitchen Appliance Brand of the Year Which? Large Kitchen Appliance Brand of the Year