Your gateway to the all-new, smarter TV experience is right at the bottom of the screen, so you never lose sight of your current entertainment. The fun-to-use Smart TV menu bar gives you faster, smoother and truly intuitive access to all the content you love. There’s no need to fumble around searching for the content you want—it remembers your history, placing your most frequently used content right before your eyes on the menu bar so it’s easier than ever to find your favorite content. You can even explore exciting new kinds of content, because Samsung Smart TV continuously recommends new featured content that you may enjoy. Discover the most seamless Smart TV experience yet.

Samsung Easy Sharing makes it easy to share content between your TV and mobile effortlessly. Whether it’s a fun video on your smartphone you want to share with family, or that must-see TV show you were watching on the way home that just has to get on the big screen so you can free your hands. Samsung Smart TV picks up the signal when your device is close and seamlessly plays the content in the optimal resolution for the big screen. It works the other way around, too, letting you go mobile right away so you can freely move about your house while viewing your favorite content on your device. Perfectly seamless and perfectly in sync.

Samsung Smart TVs are designed to give you what you really want and match your lifestyle, with smart apps that make life at home more fun and full of great experiences. Chefs will love the food app, while sports fans will cheer the dynamic new sport app. It also has a fitness app for those who want to stay in shape, an art education app that’s great for kids, and a next-level gaming app that gamers will rave about, with a wide range of titles to choose from and easy pairing with your mobile or wearable as a controller. This is just the beginning of the amazing customized contents and services you can expect.

Do you reach for your smartphone every morning to check the time and your schedule, and then turn your TV on to check the weather and news? Now, you can start the day with a personalized daily brief on your Samsung TV that takes care of all of them, on a big screen. Working in sync with the alarm set on your smartphone, your Samsung TV will automatically turn on and give you all the information you need to get your day started fresh. Meeting? Umbrella? Anniversary? Check, check and check.

Samsung raises the bar even higher with a special technology called UHD Dimming. UHD’s higher resolution also means that the picture needs more processing for reproducing all the details. For that, this amazing picture technology separates the screen into sections and then calculates all the precise contrast, color, and detail levels needed for each part to perfect the image overall. That’s why Samsung UHD dimming technology has been developed to process black and white as optimally as possible and produce colors that are far more vivid.

Thanks to the Samsung UHD Picture Engine, you can enjoy various kinds of content with near UHD-level picture quality, even if it’s not from a UHD source. Samsung’s innovative 4-step Super Resolution Scaling technology enhances broadcast TV shows and movies as well as video on demand and more. That means not only does it process UHD sources at crisp 4K resolution, it even converts lower-resolution content to a level of clarity that’s almost like Ultra High Definition.

Content is everything, and Samsung Smart TV has you fully covered. Enjoy tons of amazing apps and surf the web to your heart’s content in the most seamless, intuitive way possible. Simply swipe left or right to view customized app recommendations, new featured apps and more, all at a glance. It even has an improved web browser app that gives you quick access to popular websites in your region all with a single click of a button, and without having to type in the URL.

What’s the point of having all those apps and features on a smart TV if they are hard to use? With Samsung Smart TVs, switching between various kinds of content is now as easy as changing your TV channel. Instantly and seamlessly switch to live TV while watching a video online, and the other way around. And when you return to your video, Samsung Smart TV remembers your activity and picks up and plays your video from right where you left off. It’s time to enjoy a truly smart home entertainment experience.