Samsung developed a special color technology for our UHD TV called PurColor, which expresses a wider range of colors and shades that are as close to real life as it gets, bringing you closer to what nature intended. With all the 8 million pixels that come with a UHD display—four times more than a Full HD display—you need more color adjustment points to create detailed images. Conventional UHD TVs have about 27 color adjustment points, but PurColor dramatically increases that by more than 7 times, resulting in colors and shades that are much richer and more refined.

Flat images come to life with Samsung’s Contrast Enhancer. Your TV intelligently applies varying levels of contrast enhancement to different areas and objects on the screen creating a dramatic 3D-like effect. It’s the most realistic viewing experience possible on a flat screen TV.

Ultra HD viewing means you can see every intricate detail on the screen clearer than ever. Your Samsung UHD TV offers a resolution four times higher than Full HD, with accurate true-to-life color. Enjoy a picture that’s optimized for even greater clarity and detail than you’ve ever seen before.

Your gateway to the all-new, smarter TV experience is right at the bottom of the screen, so you never lose sight of your current entertainment. The fun-to-use Smart TV menu bar gives you faster, smoother and truly intuitive access to all the content you love. There’s no need to fumble around searching for the content you want—it remembers your history, placing your most frequently used content right before your eyes on the menu bar so it’s easier than ever to find your favorite content. You can even explore exciting new kinds of content, because Samsung Smart TV continuously recommends new featured content that you may enjoy. Discover the most seamless Smart TV experience yet.

Say goodbye to those boring user manuals and say hello to an easier, more intuitive Smart TV that lets you dive straight into the content. It’s fast, powerful, full of fun, and most of all, easy to use. It puts all your favorite content right at your fingertips on an incredibly simplified Smart Hub that’s blazingly fast, thanks to Samsung’s Quad Core processor. It turns on in an instant, lets you zip between content and also remembers what you were watching for super quick playback. With all that power, you can multitask with ease, searching for content or information without leaving the show you’re watching. Your Smart TV experience just got a whole lot better.

Samsung Easy Sharing makes it easy to share content between your TV and mobile effortlessly. Whether it’s a fun video on your smartphone you want to share with family, or that must-see TV show you were watching on the way home that just has to get on the big screen so you can free your hands. Samsung Smart TV picks up the signal when your device is close and seamlessly plays the content in the optimal resolution for the big screen. It works the other way around, too, letting you go mobile right away so you can freely move about your house while viewing your favorite content on your device. Perfectly seamless and perfectly in sync.

Do you reach for your smartphone every morning to check the time and your schedule, and then turn your TV on to check the weather and news? Now, you can start the day with a personalized daily brief on your Samsung TV that takes care of all of them, on a big screen. Working in sync with the alarm set on your smartphone, your Samsung TV will automatically turn on and give you all the information you need to get your day started fresh. Meeting? Umbrella? Anniversary? Check, check and check.

Samsung Smart TVs are designed to give you what you really want and match your lifestyle, with smart apps that make life at home more fun and full of great experiences. Chefs will love the food app, while sports fans will cheer the dynamic new sport app. It also has a fitness app for those who want to stay in shape, an art education app that’s great for kids, and a next-level gaming app that gamers will rave about, with a wide range of titles to choose from and easy pairing with your mobile or wearable as a controller. This is just the beginning of the amazing customized contents and services you can expect.