A soccer game is being played on a field. A player kicks the soccer ball, which travels across the field and is caught by the goalkeeper. The scene zooms out to reveal that the game is being displayed on a Samsung Super Big TV being watched by sports fans.

A 50 inch screen displays a rider on a horse jumping over an obstacle. The screen size grows bigger and gets blurrier until it reaches 98 inches. Samsung NQ8 AI Gen3 Processor appears and optimizes the picture quality with AI neural networks. It optimizes for Black Expression, Noise Reduction and Sharpness. The view becomes sharp and clear.

A basketball game with players moving around and dribbling the ball. With Object Tracking Sound, dynamic action is tracked on screen and sound is played in the location where it takes place. Sound waves come out of the players' sneakers as they run across the court, from the ball as it is dribbled against the floor and from the hoop as a player does a slam dunk. The scene zooms out to reveal that the basketball game is being played on a Samsung Super Big TV. With Dolby Atmos, the TV lets out waves of surround sound that immerse the audience watching the screen.

A group of sports fans watches a soccer game on a Samsung TV in a living room. A fluctuating audio bar with an icon of a sportscaster underneath the TV represents the voice audio taking place within the game. Active Voice Amplifier Pro is Off. A dog sitting on the side of the TV lets out disruptive noises. Active Voice Amplifier Pro turns On in response. The TV plays stronger voice audio, represented by higher peaks and valleys in the audio bar activity. As the players on screen come together and let out a victory cheer, the audio bar plays a great deal more activity.